Upstack Data vs Northbeam

Is Upstack Data or Northbeam a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data(formerly Upstackify)?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.


Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.


Upstack Data vs Northbeam comparison

FeatureUpstack DataNorthbeamLittledata
Founder owned and led✔️✔️✔️
Fully automatic, no code setup✔️✔️✔️
Marketing reporting✔️✔️minus
Proprietary attribution model✔️✔️minus
30 day free trial✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Server-side tracking✔️minus✔️
Works with platforms other than Shopifyminus✔️minus
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers comprehensive features like marketing reporting, a proprietary attribution model, and identity resolution, focusing on centralizing analytics for faster decision-making. Northbeam also provides marketing reporting and attribution but emphasizes multi-touch attribution and media mix modeling with machine learning. Littledata stands out with automatic tracking of checkout steps, alongside similar features like a 30-day free trial and identity resolution. While Upstack and Northbeam excel in attribution and reporting, Littledata's focus on checkout tracking and seamless integration with customer data platforms gives it an edge in optimizing the ecommerce experience.

Reviews comparison

Upstack Data vs Northbeam's customer reviews

Upstack DataNorthbeamLittledata
Example product review"After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC...""Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue.""Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Upstack Data vs Northbeam's monthly subscription cost

Store sizeUpstack DataNorthbeamLittledata
50 orders / month$299$1000$39
500 orders / month$299$1000$149
5,000 orders / month$599$1500$349
20,000 orders / month$999$3500$799

For an online store with 50 orders, Northbeam is 234% more expensive than Upstack Data, while Littledata is 87% cheaper. At 500 orders, Northbeam and Upstack Data are equal, but Littledata is 50% more affordable. With 5,000 orders, Northbeam is 150% pricier than Upstack Data, and Littledata is 42% cheaper. For 20,000 orders, Northbeam costs 250% more than Upstack Data, while Littledata is 20% less expensive than Northbeam. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationUpstack DataNorthbeamLittledata
Meta Ads✔️minus✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Google Ads✔️minus✔️
Google Analyticsminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Northbeam
Can I switch from Upstack Data to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Upstack Data setup.

Can I switch from Northbeam to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Northbeam setup.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Who owns Upstack Data?

Upstack Data(formerly Upstackify) is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.