Upstack Data offers a comprehensive solution with features like marketing reporting, a proprietary attribution model, and identity resolution to enhance audience targeting. Its emphasis on privacy compliance and fully automatic, no-code setup streamlines data integration across platforms. The focus on server-side tracking and centralizing analytics helps eliminate data silos, enabling quicker, data-driven decisions.

In comparison, Northbeam also provides marketing reporting and a proprietary attribution model, but it emphasizes multi-touch attribution and media mix modeling, leveraging advanced machine learning. It supports various platforms beyond Shopify, which may offer broader applicability.

Littledata shares several features with Upstack, including a 30-day free trial, privacy compliance, and identity resolution. It also includes automatic tracking of checkout extensibility, which can enhance eCommerce insights. However, it lacks the same level of centralized analytics focus that Upstack Data provides.

For an online store with 50 orders, Northbeam is 234% more expensive than Upstack Data, while Littledata is 87% cheaper. At 500 orders, Northbeam and Upstack Data are equal, but Littledata is 50% more affordable. With 5,000 orders, Northbeam is 150% pricier than Upstack Data, and Littledata is 42% cheaper. For 20,000 orders, Northbeam costs 250% more than Upstack Data, while Littledata is 20% less expensive than Northbeam. Overall, Littledata consistently offers the lowest pricing across all order volumes.