Upstack Data vs Northbeam
Is Upstack Data or Northbeam a better data solution for Shopify brands?
What is Upstack Data(formerly Upstackify)?
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.
Upstack Data vs Northbeam comparison
| Feature | Upstack Data | Northbeam | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
| Marketing reporting | ✔️ | ✔️ |  |
| Proprietary attribution model | ✔️ | ✔️ | |
| 30 day free trial | ✔️ | | ✔️ |
| Identity resolution to boost audiences | ✔️ | | ✔️ |
| Customer data to marketing platforms | ✔️ | | ✔️ |
| Server-side tracking | ✔️ | | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Upstack Data offers comprehensive features like marketing reporting, a proprietary attribution model, and identity resolution, focusing on centralizing analytics for faster decision-making. Northbeam also provides marketing reporting and attribution but emphasizes multi-touch attribution and media mix modeling with machine learning. Littledata stands out with automatic tracking of checkout steps, alongside similar features like a 30-day free trial and identity resolution. While Upstack and Northbeam excel in attribution and reporting, Littledata's focus on checkout tracking and seamless integration with customer data platforms gives it an edge in optimizing the ecommerce experience.
Reviews comparison
Upstack Data vs Northbeam's customer reviews
| Upstack Data | Northbeam | Littledata | |
|---|---|---|---|
| Example product review | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Upstack Data vs Northbeam's monthly subscription cost
| Store size | Upstack Data | Northbeam | Littledata |
|---|---|---|---|
| 50 orders / month | $299 | $1000 | $39 |
| 500 orders / month | $299 | $1000 | $199 |
| 5,000 orders / month | $599 | $1500 | $449 |
| 20,000 orders / month | $999 | $2500 | $1390 |
For an online store with 50 orders, Upstack Data is 70% cheaper than Northbeam and 87% cheaper than Littledata. At 500 orders, Upstack Data and Northbeam are equal, while Littledata is 50% cheaper than both. With 5000 orders, Upstack Data is 60% cheaper than Northbeam and 71% cheaper than Littledata. Finally, at 20000 orders, Upstack Data is 60% cheaper than Northbeam and 25% cheaper than Littledata. Overall, Upstack Data consistently offers lower pricing across all order volumes.
Supported data destinations
| Destination | Upstack Data | Northbeam | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | | ✔️ |
| TikTok | ✔️ | | ✔️ |
| Klaviyo | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Google Analytics | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
