Upstack Data vs Google Sales Channel

Is Upstack Data or Google Sales Channel a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.


Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.


You could use both Google Sales Channel for accurate data, and Upstack Data for reporting

Upstack Data vs Google Sales Channel comparison

FeatureUpstack DataGoogle Sales ChannelLittledata
30 day free trial✔️✔️✔️
Public statement of privacy compliance✔️✔️✔️
Fully automatic, no code setup✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Server-side tracking✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers a comprehensive suite of features that enhance marketing reporting and attribution, which are not as robust in Google Sales Channel. Its proprietary attribution model allows for more precise tracking, while identity resolution boosts audience targeting. Upstack's focus on centralizing analytics helps eliminate data silos, enabling quicker decision-making.

In comparison, Google Sales Channel provides a basic integration with Shopify for Analytics and Ads, but lacks advanced attribution capabilities.

Littledata shares several features with Upstack, including identity resolution and server-side tracking, but it emphasizes automatic tracking of checkout extensibility, which may be beneficial for ecommerce managers focused on optimizing the checkout process.

Overall, Upstack Data stands out for its advanced marketing reporting and attribution model, while Littledata offers strong tracking capabilities, and Google Sales Channel provides essential integration without advanced features.

Cost comparison

Upstack Data vs Google Sales Channel's monthly subscription cost

Store sizeUpstack DataGoogle Sales ChannelLittledata
50 orders / month$299$0$39
500 orders / month$299$0$149
5,000 orders / month$599$0$349
20,000 orders / month$999$0$799

For an online store with 50 orders, Upstack Data is 664% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Upstack Data and Google Sales Channel are equal at $299, while Littledata is 50% cheaper. With 5000 orders, Upstack Data is 71% more than Littledata, while Google Sales Channel remains free. At 20000 orders, Upstack Data is 25% cheaper than Littledata, with Google Sales Channel still at no cost.

Supported data destinations

DestinationUpstack DataGoogle Sales ChannelLittledata
Google Ads✔️✔️✔️
Meta Ads✔️minus✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Google Analyticsminus✔️✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Upstack Data focuses on integrating various marketing platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, allowing for tailored tracking and insights across multiple channels. Google Sales Channel primarily emphasizes Google Analytics and Google Ads, providing a more streamlined approach for businesses heavily invested in Google's ecosystem. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking across diverse platforms. The main difference lies in the breadth of integrations and the specific focus of each solution, with Upstack and Littledata offering more diverse options compared to the more Google-centric approach of Google Sales Channel.

Google Ads comparison

Upstack Data vs Google Sales Channel's solution for Google Ads

FeatureUpstack DataGoogle Sales ChannelLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Server-side Enhanced Conversionsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Google Sales Channel
How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Who owns Upstack Data?

Upstack Data - formerly known as Upstackify - is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

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