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Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
You could use both Google Sales Channel for accurate data, and Upstack Data for reporting
Feature | Upstack Data | Google Sales Channel | Littledata |
---|---|---|---|
30 day free trial | ✔️ | ✔️ | ✔️ |
Public statement of privacy compliance | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Upstack Data offers a comprehensive suite of features that enhance marketing reporting and attribution, which are not as robust in Google Sales Channel. Its proprietary attribution model allows for more precise tracking, while identity resolution boosts audience targeting. Upstack's focus on centralizing analytics helps eliminate data silos, enabling quicker decision-making.
In comparison, Google Sales Channel provides a basic integration with Shopify for Analytics and Ads, but lacks advanced attribution capabilities.
Littledata shares several features with Upstack, including identity resolution and server-side tracking, but it emphasizes automatic tracking of checkout extensibility, which may be beneficial for ecommerce managers focused on optimizing the checkout process.
Overall, Upstack Data stands out for its advanced marketing reporting and attribution model, while Littledata offers strong tracking capabilities, and Google Sales Channel provides essential integration without advanced features.
Store size | Upstack Data | Google Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $299 | $0 | $39 |
500 orders / month | $299 | $0 | $149 |
5,000 orders / month | $599 | $0 | $349 |
20,000 orders / month | $999 | $0 | $799 |
For an online store with 50 orders, Upstack Data is 664% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Upstack Data and Google Sales Channel are equal at $299, while Littledata is 50% cheaper. With 5000 orders, Upstack Data is 71% more than Littledata, while Google Sales Channel remains free. At 20000 orders, Upstack Data is 25% cheaper than Littledata, with Google Sales Channel still at no cost.
Destination | Upstack Data | Google Sales Channel | Littledata |
---|---|---|---|
Google Ads | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Google Analytics | ✔️ | ✔️ | |
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Upstack Data focuses on integrating various marketing platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, allowing for tailored tracking and insights across multiple channels. Google Sales Channel primarily emphasizes Google Analytics and Google Ads, providing a more streamlined approach for businesses heavily invested in Google's ecosystem. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking across diverse platforms. The main difference lies in the breadth of integrations and the specific focus of each solution, with Upstack and Littledata offering more diverse options compared to the more Google-centric approach of Google Sales Channel.
Feature | Upstack Data | Google Sales Channel | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Server-side Enhanced Conversions | ✔️ | ||
New vs Returning customer conversions | ✔️ |