Upstack Data vs Facebook Sales Channel

Is Upstack Data or Facebook Sales Channel a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.


Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.


Upstack Data vs Facebook Sales Channel comparison

FeatureUpstack DataFacebook Sales ChannelLittledata
30 day free trial✔️✔️✔️
Fully automatic, no code setup✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Founder owned and led✔️minus✔️
Server-side tracking✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers advanced marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its focus on centralizing analytics sets it apart from Facebook Sales Channel, which primarily provides a free connector for Meta Ads without extensive reporting features. Littledata excels with automatic tracking of checkout steps, providing deeper insights into customer behavior. While both Upstack and Littledata emphasize identity resolution and server-side tracking, Littledata's comprehensive tracking capabilities give it an edge in understanding the customer journey, making it a strong choice for eCommerce managers seeking detailed analytics.

Reviews comparison

Upstack Data vs Facebook Sales Channel's customer reviews

Upstack DataFacebook Sales ChannelLittledata
Example product review"After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC...""Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue.""Cannot get anyone to follow through and help me... I get bounced around from tech support person to another.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviewsRead more reviewsRead more reviews

Cost comparison

Upstack Data vs Facebook Sales Channel's monthly subscription cost

Store sizeUpstack DataFacebook Sales ChannelLittledata
50 orders / month$299$0$39
500 orders / month$299$0$149
5,000 orders / month$599$0$349
20,000 orders / month$999$0$799

For an online store with 50 orders, Upstack Data is 664% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Upstack Data and Facebook Sales Channel are equal, but Upstack is 100% more than Littledata. With 5000 orders, Upstack is 71% more than Littledata, while Facebook remains free. At 20000 orders, Upstack is 25% less than Littledata, with Facebook still at no cost. Overall, Facebook Sales Channel is consistently free, while Upstack Data varies significantly.

Supported data destinations

DestinationUpstack DataFacebook Sales ChannelLittledata
Meta Ads✔️✔️✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Google Ads✔️minus✔️
Google Analyticsminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Upstack Data focuses on integrating various data destinations like Meta Ads, TikTok, Klaviyo, and Google Ads, providing a comprehensive view of customer interactions across multiple platforms. This allows for more tailored marketing strategies based on aggregated data.

In contrast, Facebook Sales Channel primarily integrates with Meta Ads, emphasizing Facebook's ecosystem for advertising and sales.

Littledata offers a broader range of destinations, including Google Analytics, TikTok, Pinterest, and Segment, enabling deeper insights and cross-platform tracking. This diversity allows for more extensive data analysis and marketing optimization across various channels.

Meta Ads comparison

Upstack Data vs Facebook Sales Channel's solution for Meta Ads

FeatureUpstack DataFacebook Sales ChannelLittledata
Key benefits
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Facebook Sales Channel
Can I switch from Upstack Data to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Upstack Data setup.

Can I switch from Facebook Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Facebook Sales Channel setup.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Who owns Upstack Data?

Upstack Data - formerly known as Upstackify - is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

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