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Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.
Feature | Upstack Data | Facebook Sales Channel | Littledata |
---|---|---|---|
30 day free trial | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Upstack Data offers advanced marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its focus on centralizing analytics sets it apart from Facebook Sales Channel, which primarily provides a free connector for Meta Ads without extensive reporting features. Littledata excels with automatic tracking of checkout steps, providing deeper insights into customer behavior. While both Upstack and Littledata emphasize identity resolution and server-side tracking, Littledata's comprehensive tracking capabilities give it an edge in understanding the customer journey, making it a strong choice for eCommerce managers seeking detailed analytics.
Upstack Data | Facebook Sales Channel | Littledata | |
---|---|---|---|
Example product review | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews | Read more reviews | Read more reviews |
Store size | Upstack Data | Facebook Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $299 | $0 | $39 |
500 orders / month | $299 | $0 | $149 |
5,000 orders / month | $599 | $0 | $349 |
20,000 orders / month | $999 | $0 | $799 |
For an online store with 50 orders, Upstack Data is 664% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Upstack Data and Facebook Sales Channel are equal, but Upstack is 100% more than Littledata. With 5000 orders, Upstack is 71% more than Littledata, while Facebook remains free. At 20000 orders, Upstack is 25% less than Littledata, with Facebook still at no cost. Overall, Facebook Sales Channel is consistently free, while Upstack Data varies significantly.
Destination | Upstack Data | Facebook Sales Channel | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Upstack Data focuses on integrating various data destinations like Meta Ads, TikTok, Klaviyo, and Google Ads, providing a comprehensive view of customer interactions across multiple platforms. This allows for more tailored marketing strategies based on aggregated data.
In contrast, Facebook Sales Channel primarily integrates with Meta Ads, emphasizing Facebook's ecosystem for advertising and sales.
Littledata offers a broader range of destinations, including Google Analytics, TikTok, Pinterest, and Segment, enabling deeper insights and cross-platform tracking. This diversity allows for more extensive data analysis and marketing optimization across various channels.
Feature | Upstack Data | Facebook Sales Channel | Littledata |
---|---|---|---|
Key benefits | |||
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |