Facebook Sales Channel offers a seamless integration with Shopify for customer data transfer to marketing platforms, but lacks advanced reporting and attribution features. Upstack Data provides a proprietary attribution model and centralized analytics, enhancing data accuracy and decision-making. However, it may not have the same level of automatic tracking for checkout steps as Littledata.

Littledata excels with its automatic tracking of checkout steps, ensuring comprehensive data collection, alongside identity resolution and server-side tracking, making it a more robust solution for eCommerce analytics compared to both Facebook Sales Channel and Upstack Data.

For an online store with 50 orders, Upstack Data is 765% more expensive than Littledata. At 500 orders, Littledata is 100% more expensive than Upstack Data, which is free. At 5000 orders, Upstack Data is 71% more expensive than Littledata. Finally, at 20000 orders, Upstack Data is 25% more expensive than Littledata. Throughout all order volumes, Facebook Sales Channel remains free, highlighting significant price differences primarily between Upstack Data and Littledata.

The main difference lies in the range of platforms each solution supports. Facebook Sales Channel's data destination focuses solely on Meta Ads, optimizing for Facebook and Instagram advertising. In contrast, Upstack Data offers a broader array of destinations, including Meta Ads, TikTok, Klaviyo, and Google Ads, allowing for more diverse marketing strategies. Littledata expands this further by integrating with multiple platforms, including Google Analytics, Pinterest, and Segment, in addition to those offered by Upstack. This variety enables more comprehensive tracking and analytics across different marketing channels, enhancing data-driven decision-making for your ecommerce store.