Facebook Sales Channel vs Northbeam

Is Facebook Sales Channel or Northbeam a better data solution for Shopify brands?

Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.


Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.


Facebook Sales Channel vs Northbeam comparison

FeatureFacebook Sales ChannelNorthbeamLittledata
Fully automatic, no code setup✔️✔️✔️
Customer data to marketing platforms✔️minus✔️
30 day free trial✔️minus✔️
Founder owned and ledminus✔️✔️
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
Works with platforms other than Shopifyminus✔️minus
Identity resolution to boost audiencesminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Facebook Sales Channel offers seamless integration with Shopify, providing customer data to marketing platforms and a straightforward setup. However, it is limited to Shopify and lacks advanced reporting features. Northbeam excels with its proprietary attribution model and multi-platform compatibility, focusing on marketing intelligence and growth. Littledata stands out by combining features from both, including identity resolution, server-side tracking, and automatic checkout step tracking, while also being founder-owned. Its comprehensive approach to data collection and audience boosting gives it an edge over both Facebook Sales Channel and Northbeam.

Reviews comparison

Facebook Sales Channel vs Northbeam's customer reviews

Facebook Sales ChannelNorthbeamLittledata
Example product review"Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns.""Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Cannot get anyone to follow through and help me... I get bounced around from tech support person to another.""Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Facebook Sales Channel vs Northbeam's monthly subscription cost

Store sizeFacebook Sales ChannelNorthbeamLittledata
50 orders / month$0$1000$39
500 orders / month$0$1000$149
5,000 orders / month$0$1500$349
20,000 orders / month$0$3500$799

For an online store with 50 orders, Northbeam is 2,564% more expensive than Littledata. At 500 orders, Northbeam is 0% (free) while Littledata is 284% more expensive. With 5,000 orders, Northbeam is 329% more than Littledata. Finally, at 20,000 orders, Northbeam costs 338% more than Littledata. Throughout all order volumes, Facebook Sales Channel remains free, highlighting significant price disparities, especially with Northbeam's higher costs compared to Littledata as order volume increases.

Supported data destinations

DestinationFacebook Sales ChannelNorthbeamLittledata
Meta Ads✔️minus✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Google Adsminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

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Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Facebook Sales Channel against Northbeam
Can I switch from Facebook Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Facebook Sales Channel setup.

Can I switch from Northbeam to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Northbeam setup.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.