Facebook Sales Channel and Google Sales Channel both offer customer data integration with marketing platforms, a 30-day free trial, and a fully automatic, no-code setup. However, Facebook's connector was established in 2021, while Google's was introduced in 2023, potentially offering more recent features. Littledata stands out with its identity resolution for audience enhancement, server-side tracking, and automatic checkout step tracking, providing deeper insights and more robust data collection capabilities than both Facebook and Google Sales Channels.

For an online store with 50 orders, Facebook and Google Sales Channels are free, while Littledata costs 100%. At 500 orders, Littledata costs 100% again. With 5,000 orders, Littledata's cost is 100%, and at 20,000 orders, it remains 100%. In contrast, Facebook and Google Sales Channels consistently cost 0%, making them significantly cheaper than Littledata, which has a fixed cost that increases with order volume, while the other two channels remain free regardless of order quantity.

The main difference lies in the platforms and data integration capabilities. Facebook Sales Channel's data destinations focus on Meta Ads, optimizing ad performance on Facebook and Instagram through direct integration. In contrast, Google Sales Channel's data destinations include Google Analytics and Google Ads, providing insights into website traffic and ad performance across Google's ecosystem. Littledata offers a broader range of destinations, integrating with multiple platforms like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking and analysis across various marketing channels, enhancing cross-platform insights and customer journey tracking.