Blotout vs Wunderkind
Is Blotout or Wunderkind a better data solution for Shopify brands?
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
What is Wunderkind(formerly Bounce X)?
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale.
Blotout vs Wunderkind comparison
| Feature | Blotout | Wunderkind | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ |  | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | | ✔️ |
| 30 day free trial | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Blotout focuses on restoring marketing signals in a post-cookie world, emphasizing identity resolution and server-side tracking. It identifies returning customers who appear anonymous. Wunderkind leverages AI for performance marketing, enhancing customer acquisition and retention through owned channels but lacks server-side tracking.
Littledata stands out with a 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience. It combines features from both Blotout and Wunderkind while offering additional benefits that enhance ease of use and implementation.
Reviews comparison
Blotout vs Wunderkind's customer reviews
| Blotout | Wunderkind | Littledata | |
|---|---|---|---|
| Example product review | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Blotout vs Wunderkind's monthly subscription cost
| Store size | Blotout | Wunderkind | Littledata |
|---|---|---|---|
| 50 orders / month | $50 | $ | $39 |
| 500 orders / month | $250 | $ | $149 |
| 5,000 orders / month | $830 | $ | $349 |
| 20,000 orders / month | $2500 | $ | $799 |
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Supported data destinations
| Destination | Blotout | Wunderkind | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | | ✔️ |
| Meta Ads | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Postscript | ✔️ | | |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
Blotout offers a broader range of data destinations, including Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, allowing for extensive tracking across various platforms. Wunderkind focuses primarily on Klaviyo and Attentive, emphasizing personalized marketing through these channels. Littledata also provides a wide array of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking and integration across multiple marketing platforms. The main difference lies in the variety and focus of the data destinations offered by each solution, with Blotout and Littledata providing more extensive options compared to Wunderkind.
Klaviyo comparison
Blotout vs Wunderkind's solution for Klaviyo
| Feature | Blotout | Wunderkind | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | ✔️ | | ✔️ |
| Uses other marketing channel cookies to boost identity | | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | | ✔️ | ✔️ |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | | ✔️ | ✔️ |
| Reliable via Shopify's servers | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
| Checkout Started trigger | |||
| Tracked via the checkout page | ✔️ | | |
| Direct from Shopify's servers | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and identity resolution. It provides clear documentation for end-user opt-out under GDPR/CCPA, ensuring compliance. Unlike Blotout, which only emphasizes not adding new emails, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, creating a richer customer history. Compared to Wunderkind, which focuses solely on using marketing channel cookies, Littledata integrates multiple data points for a more holistic view of customer interactions, improving targeting and personalization in Klaviyo campaigns. This combination of compliance, historical data integration, and identity resolution makes Littledata a more robust choice.
