Wunderkind vs Upstack Data
Is Wunderkind or Upstack Data a better data solution for Shopify brands?
What is Wunderkind(formerly Bounce X)?
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale.
What is Upstack Data(formerly Upstackify)?
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Wunderkind vs Upstack Data comparison
| Feature | Wunderkind | Upstack Data | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial |  | ✔️ | ✔️ |
| Founder owned and led | | ✔️ | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Server-side tracking | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Marketing reporting | | ✔️ | |
| Proprietary attribution model | | ✔️ | |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Wunderkind focuses on AI-driven performance marketing and identity resolution, enhancing customer acquisition and retention across various platforms. Upstack Data offers a proprietary attribution model and emphasizes centralized analytics for faster decision-making, with a fully automatic setup. Littledata stands out with its automatic tracking of checkout steps, providing a comprehensive solution for eCommerce analytics. While both Wunderkind and Upstack Data offer identity resolution and customer data integration, Littledata's focus on seamless checkout tracking and user-friendly setup gives it an edge in optimizing the eCommerce experience.
Reviews comparison
Wunderkind vs Upstack Data's customer reviews
| Wunderkind | Upstack Data | Littledata | |
|---|---|---|---|
| Example product review | "I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs." | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue." | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Wunderkind vs Upstack Data's monthly subscription cost
| Store size | Wunderkind | Upstack Data | Littledata |
|---|---|---|---|
| 50 orders / month | $ | $299 | $39 |
| 500 orders / month | $ | $299 | $149 |
| 5,000 orders / month | $ | $599 | $349 |
| 20,000 orders / month | $ | $999 | $799 |
Supported data destinations
| Destination | Wunderkind | Upstack Data | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Attentive | ✔️ | | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| TikTok | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
Wunderkind focuses on customer engagement through personalized messaging, primarily integrating with Klaviyo and Attentive for targeted email and SMS campaigns. Upstack Data offers a broader range of advertising platforms, including Meta Ads, TikTok, and Google Ads, emphasizing performance marketing and ad optimization. Littledata provides extensive analytics capabilities, integrating with multiple platforms like Google Analytics, Meta Ads, and Pinterest, allowing for comprehensive tracking and insights across various channels. The main difference lies in Wunderkind's focus on direct customer engagement, Upstack's emphasis on advertising performance, and Littledata's strength in analytics and multi-channel tracking.
Klaviyo comparison
Wunderkind vs Upstack Data's solution for Klaviyo
| Feature | Wunderkind | Upstack Data | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Uses other marketing channel cookies to boost identity | ✔️ | | ✔️ |
| Never adds new emails to your marketing list | | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Reliable via Shopify's servers | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
| Checkout Started trigger | |||
| Tracked via the checkout page | | ✔️ | |
| Direct from Shopify's servers | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
Littledata offers distinct advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Wunderkind, which only boosts identity through marketing channel cookies, Littledata backstitches Klaviyo profiles onto previous customer events, providing a richer historical context. Additionally, while Upstack Data also never adds new emails to your marketing list, Littledata enhances customer insights by integrating past interactions, allowing for more personalized marketing strategies. This combination of compliance, historical data integration, and identity enhancement makes Littledata a superior choice for effective customer tracking and engagement.
