Wunderkind vs Northbeam
Is Wunderkind or Northbeam a better data solution for Shopify brands?
What is Wunderkind?
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
You could use both Wunderkind for accurate data, and Northbeam for reporting
Wunderkind vs Northbeam comparison
| Feature | Wunderkind | Northbeam | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ |  | ✔️ |
| Customer data to marketing platforms | ✔️ | | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Marketing reporting | | ✔️ | |
| Proprietary attribution model | | ✔️ | |
| 30 day free trial | | | ✔️ |
| Public statement of privacy compliance | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Wunderkind focuses on identity resolution and customer data integration to enhance audience targeting and retention through owned channels. Its AI-driven approach aims for large-scale customer acquisition. In contrast, Northbeam emphasizes marketing reporting and a proprietary attribution model, offering a fully automatic setup for tracking performance across various platforms, which is beneficial for understanding multi-touch attribution and media mix modeling.
Littledata combines features from both, providing identity resolution and server-side tracking while ensuring privacy compliance. It offers a 30-day free trial and automatic tracking of checkout extensibility, making it user-friendly with no code setup. Overall, Wunderkind excels in customer engagement, Northbeam in marketing intelligence, and Littledata in comprehensive tracking and compliance.
Cost comparison
Wunderkind vs Northbeam's monthly subscription cost
| Store size | Wunderkind | Northbeam | Littledata |
|---|---|---|---|
| 50 orders / month | $ | $1000 | $39 |
| 500 orders / month | $ | $1000 | $149 |
| 5,000 orders / month | $ | $1500 | $349 |
| 20,000 orders / month | $ | $3500 | $799 |
Supported data destinations
| Destination | Wunderkind | Northbeam | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | | ✔️ |
| Attentive | ✔️ | | ✔️ |
| Google Analytics | | | ✔️ |
| Meta Ads | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
