Wunderkind vs Google Sales Channel
Is Wunderkind or Google Sales Channel a better data solution for Shopify brands?
What is Wunderkind?
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.
What is Google Sales Channel?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
Wunderkind vs Google Sales Channel comparison
| Feature | Wunderkind | Google Sales Channel | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ |  | ✔️ |
| 30 day free trial | | ✔️ | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Founder owned and led | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Wunderkind excels in identity resolution and AI-driven performance marketing, focusing on customer acquisition and retention across various platforms. Google Sales Channel offers a seamless, no-code setup for Shopify users, integrating with Google Analytics and Ads but lacks advanced identity resolution. Littledata combines the strengths of both, providing identity resolution, server-side tracking, and automatic checkout step tracking, along with a free trial and a founder-led approach. This positions Littledata as a more comprehensive solution for tracking and data collection, enhancing audience targeting and data integration capabilities beyond what Wunderkind and Google Sales Channel offer.
Reviews comparison
Wunderkind vs Google Sales Channel's customer reviews
| Wunderkind | Google Sales Channel | Littledata | |
|---|---|---|---|
| Example product review | "I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs." | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue." | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews | Read more reviews | Read more reviews |
Cost comparison
Wunderkind vs Google Sales Channel's monthly subscription cost
| Store size | Wunderkind | Google Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $ | $0 | $39 |
| 500 orders / month | $ | $0 | $149 |
| 5,000 orders / month | $ | $0 | $349 |
| 20,000 orders / month | $ | $0 | $799 |
Supported data destinations
| Destination | Wunderkind | Google Sales Channel | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | | ✔️ |
| Attentive | ✔️ | | ✔️ |
| Google Analytics | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Meta Ads | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
Wunderkind's data destinations focus on personalized marketing through platforms like Klaviyo and Attentive, enabling targeted messaging based on user behavior. Google Sales Channel's data destinations, including Google Analytics and Google Ads, emphasize performance tracking and advertising effectiveness, providing insights into traffic and conversion metrics. Littledata's destinations offer a broader integration with various platforms like Google Analytics, Meta Ads, TikTok, and Pinterest, allowing for comprehensive tracking across multiple channels, enhancing data-driven marketing strategies. In summary, Wunderkind targets personalized engagement, Google Sales Channel focuses on performance metrics, and Littledata provides extensive cross-platform tracking capabilities.
