Wunderkind vs Google Sales Channel

Is Wunderkind or Google Sales Channel a better data solution for Shopify brands?

Wunderkind competitors

What is Wunderkind?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.


Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.


Wunderkind vs Google Sales Channel comparison

FeatureWunderkindGoogle Sales ChannelLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
30 day free trialminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Founder owned and ledminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Wunderkind excels in identity resolution and AI-driven performance marketing, focusing on customer acquisition and retention across various platforms. Google Sales Channel offers a seamless, no-code setup for Shopify users, integrating with Google Analytics and Ads but lacks advanced identity resolution. Littledata combines the strengths of both, providing identity resolution, server-side tracking, and automatic checkout step tracking, along with a free trial and a founder-led approach. This positions Littledata as a more comprehensive solution for tracking and data collection, enhancing audience targeting and data integration capabilities beyond what Wunderkind and Google Sales Channel offer.

Reviews comparison

Wunderkind vs Google Sales Channel's customer reviews

WunderkindGoogle Sales ChannelLittledata
Example product review"I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs.""I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue.""Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviewsRead more reviewsRead more reviews

Cost comparison

Wunderkind vs Google Sales Channel's monthly subscription cost

Store sizeWunderkindGoogle Sales ChannelLittledata
50 orders / month$$0$39
500 orders / month$$0$149
5,000 orders / month$$0$349
20,000 orders / month$$0$799

Supported data destinations

DestinationWunderkindGoogle Sales ChannelLittledata
Klaviyo✔️minus✔️
Attentive✔️minus✔️
Google Analyticsminus✔️✔️
Google Adsminus✔️✔️
Meta Adsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Wunderkind's data destinations focus on personalized marketing through platforms like Klaviyo and Attentive, enabling targeted messaging based on user behavior. Google Sales Channel's data destinations, including Google Analytics and Google Ads, emphasize performance tracking and advertising effectiveness, providing insights into traffic and conversion metrics. Littledata's destinations offer a broader integration with various platforms like Google Analytics, Meta Ads, TikTok, and Pinterest, allowing for comprehensive tracking across multiple channels, enhancing data-driven marketing strategies. In summary, Wunderkind targets personalized engagement, Google Sales Channel focuses on performance metrics, and Littledata provides extensive cross-platform tracking capabilities.

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Wunderkind against Google Sales Channel
How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Who owns Wunderkind?

Wunderkind - formerly known as Bounce X - is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

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