Wetracked offers fully automatic, no-code setup and claims 100% accurate data for ads managers, focusing on server-side tracking. Retention.com also provides identity resolution and works with various platforms, emphasizing recovery of lost shoppers. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features to both competitors, including founder-led management and server-side tracking. This combination of trial access and enhanced tracking capabilities gives Littledata a competitive edge in optimizing ecommerce data collection and customer recovery strategies.

For an online store with 50 orders, Wetracked is 90% cheaper than Retention.com and 20% more expensive than Littledata. At 500 orders, all three services cost the same. For 5,000 orders, Wetracked is 87.5% cheaper than Retention.com and 28.6% cheaper than Littledata. At 20,000 orders, Wetracked is 86.6% cheaper than Retention.com and 16.5% cheaper than Littledata. Overall, Wetracked consistently offers lower pricing compared to Retention.com, while Littledata is competitive at lower order volumes.

Wetracked focuses on integrating with multiple advertising platforms (Meta Ads, Google Ads, TikTok, Snap, Pinterest) to optimize ad performance and track conversions across various channels. Retention.com primarily targets Klaviyo for email marketing, emphasizing customer retention and engagement. Littledata offers a broader range of destinations, including Google Analytics and Segment, allowing for comprehensive data analysis and integration across multiple platforms, including Klaviyo and various ad networks. The main difference lies in Wetracked's extensive ad platform integration, Retention.com's focus on Klaviyo, and Littledata's emphasis on analytics and multi-platform connectivity.