Wetracked vs Addingwell

Is Wetracked or Addingwell a better data solution for Shopify brands?

Wetracked competitors

What is Wetracked?

Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.


Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Wetracked vs Addingwell comparison

FeatureWetrackedAddingwellLittledata
Server-side tracking✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Founder owned and led✔️minus✔️
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Wetracked offers identity resolution and fully automatic setup, claiming 100% accurate data for ads managers, but is limited to Shopify. Addingwell provides server-side tracking and works with various platforms, focusing on data quality and performance. Littledata stands out with a 30-day free trial, automatic checkout tracking, and similar features to both competitors, including identity resolution and server-side tracking. This combination of flexibility, trial period, and comprehensive tracking makes Littledata a strong choice for ecommerce managers seeking robust data solutions.

Reviews comparison

Wetracked vs Addingwell's customer reviews

WetrackedAddingwellLittledata
Example product reviewthey got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards.Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support reviewTracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders.The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Wetracked vs Addingwell's monthly subscription cost

Store sizeWetrackedAddingwellLittledata
50 orders / month$49$90$39
500 orders / month$149$90$199
5,000 orders / month$249$130$449
20,000 orders / month$670$400$1390

For 50 orders per month, Wetracked is 45% cheaper than Addingwell and 20% more expensive than Littledata. At 500 orders, all three services cost the same. For 5000 orders, Wetracked is 29% cheaper than Littledata but 91% more expensive than Addingwell. At 20000 orders, Wetracked is 67.5% more expensive than Addingwell and 16.2% cheaper than Littledata. Overall, Wetracked offers competitive pricing at lower volumes, while Addingwell is more economical at higher volumes.

Supported data destinations

DestinationWetrackedAddingwellLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️✔️✔️
Pinterest✔️✔️✔️
Klaviyo✔️minus✔️
Snap✔️✔️minus
Google Analyticsminus✔️✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Wetracked focuses on integrating with email marketing platforms like Klaviyo, enhancing customer engagement through targeted campaigns. Its data destinations include major ad platforms, allowing for comprehensive ad performance tracking. Addingwell, while similar, emphasizes analytics with Google Analytics as a primary destination, providing insights into user behavior. Littledata offers a broader range of integrations, including Segment and Attentive, which cater to advanced data management and customer communication strategies. Overall, Wetracked is more marketing-centric, Addingwell leans towards analytics, and Littledata provides extensive integration options for a holistic data approach.

Google Ads comparison

Wetracked vs Addingwell's solution for Google Ads

FeatureWetrackedAddingwellLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Wetracked vs Addingwell's solution for Meta Ads

FeatureWetrackedAddingwellLittledata
Key benefits
Boost to Event Match Quality Score✔️minus✔️
100% accurate revenue in Metaminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Wetracked against Addingwell
Can I switch from Wetracked to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wetracked setup.

Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

How does Wetracked work?

wetracked powers seamless ad tracking. Link each sale to its ad origin and effortlessly push data to your ad manager. See which ads to scale, which to stop, and automatically teach the algorithm to show the right ads to the right people.

Does Wetracked work with Shopify?

Yes, Wetracked is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

Is Wetracked suitable for Enterprise brands?

Wetracked is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Wetracked support?

Wetracked supports Klaviyo, Meta Ads, Google Ads, TikTok, Snap and Pinterest.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Who owns Wetracked?

Wetracked is an independent private company headquartered in Netherlands.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.