Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.
Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.
| Feature | Wetracked | Addingwell | Littledata |
|---|---|---|---|
| Server-side tracking | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Wetracked offers identity resolution and fully automatic setup, claiming 100% accurate data for ads managers, but is limited to Shopify. Addingwell provides server-side tracking and works with various platforms, focusing on data quality and performance. Littledata stands out with a 30-day free trial, automatic checkout tracking, and similar features to both competitors, including identity resolution and server-side tracking. This combination of flexibility, trial period, and comprehensive tracking makes Littledata a strong choice for ecommerce managers seeking robust data solutions.
| Wetracked | Addingwell | Littledata | |
|---|---|---|---|
| Example product review | they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards. | Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders. | The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Wetracked | Addingwell | Littledata |
|---|---|---|---|
| 50 orders / month | $49 | $90 | $39 |
| 500 orders / month | $149 | $90 | $199 |
| 5,000 orders / month | $249 | $130 | $449 |
| 20,000 orders / month | $670 | $400 | $1390 |
For 50 orders per month, Wetracked is 45% cheaper than Addingwell and 20% more expensive than Littledata. At 500 orders, all three services cost the same. For 5000 orders, Wetracked is 29% cheaper than Littledata but 91% more expensive than Addingwell. At 20000 orders, Wetracked is 67.5% more expensive than Addingwell and 16.2% cheaper than Littledata. Overall, Wetracked offers competitive pricing at lower volumes, while Addingwell is more economical at higher volumes.
| Destination | Wetracked | Addingwell | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| ✔️ | ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ | |
| Snap | ✔️ | ✔️ | |
| Google Analytics | ✔️ | ✔️ | |
| Segment | ✔️ | ||
| Attentive | ✔️ |
Wetracked focuses on integrating with email marketing platforms like Klaviyo, enhancing customer engagement through targeted campaigns. Its data destinations include major ad platforms, allowing for comprehensive ad performance tracking. Addingwell, while similar, emphasizes analytics with Google Analytics as a primary destination, providing insights into user behavior. Littledata offers a broader range of integrations, including Segment and Attentive, which cater to advanced data management and customer communication strategies. Overall, Wetracked is more marketing-centric, Addingwell leans towards analytics, and Littledata provides extensive integration options for a holistic data approach.
| Feature | Wetracked | Addingwell | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Wetracked | Addingwell | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
