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Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.
You could use both Wunderkind for accurate data, and Upstack Data for reporting
Feature | Upstack Data | Wunderkind | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Upstack Data offers a comprehensive solution with features like marketing reporting and a proprietary attribution model, which can enhance data accuracy and decision-making. Its fully automatic, no-code setup simplifies implementation, while server-side tracking ensures reliable data collection. The 30-day free trial allows for risk-free evaluation.
In comparison, Wunderkind focuses on performance marketing through AI and data, emphasizing customer acquisition and retention across various platforms, not just Shopify. It lacks specific marketing reporting features.
Littledata shares several features with Upstack, including identity resolution and server-side tracking, but also highlights automatic tracking of checkout extensibility. Both Upstack and Littledata provide a no-code setup and privacy compliance, but Upstack's unique marketing reporting and attribution model may offer deeper insights for eCommerce managers.
Store size | Upstack Data | Wunderkind | Littledata |
---|---|---|---|
50 orders / month | $299 | $ | $39 |
500 orders / month | $299 | $ | $149 |
5,000 orders / month | $599 | $ | $349 |
20,000 orders / month | $999 | $ | $799 |
Destination | Upstack Data | Wunderkind | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Upstack Data focuses on integrating with major advertising platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, enabling targeted ad campaigns and customer engagement. Wunderkind specializes in Klaviyo and Attentive, emphasizing personalized messaging and customer retention strategies. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, and Segment, providing comprehensive analytics and tracking across various platforms. The main difference lies in Upstack's and Wunderkind's focus on specific marketing channels, while Littledata provides a more extensive analytics solution across multiple platforms.
Feature | Upstack Data | Wunderkind | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and customer identity. It provides clear documentation for end-users to opt out under GDPR/CCPA, ensuring compliance. Unlike Upstack Data, which only emphasizes not adding new emails, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, creating a richer customer history. Additionally, while Wunderkind focuses on using marketing channel cookies, Littledata's integration of multiple data sources offers a more robust identity resolution, leading to better-targeted marketing efforts and improved customer engagement. This combination makes Littledata a more effective choice for CRM management.