Upstack Data vs Wunderkind
Is Upstack Data or Wunderkind a better data solution for Shopify brands?
What is Upstack Data?
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
What is Wunderkind?
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.
Upstack Data vs Wunderkind comparison
| Feature | Upstack Data | Wunderkind | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  | ✔️ |
| Founder owned and led | ✔️ | | ✔️ |
| Fully automatic, no code setup | ✔️ | | ✔️ |
| Server-side tracking | ✔️ | | ✔️ |
| Marketing reporting | ✔️ | | |
| Proprietary attribution model | ✔️ | | |
| Works with platforms other than Shopify | | ✔️ | |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its fully automatic, no-code setup simplifies integration, while server-side tracking centralizes analytics. In contrast, Wunderkind focuses on AI-driven performance marketing across various platforms but lacks specific reporting features. Littledata stands out with its automatic tracking of checkout steps, alongside similar features like identity resolution and server-side tracking. This makes Littledata particularly advantageous for eCommerce managers seeking detailed insights into customer journeys and streamlined data collection.
Reviews comparison
Upstack Data vs Wunderkind's customer reviews
| Upstack Data | Wunderkind | Littledata | |
|---|---|---|---|
| Example product review | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews | Read more reviews | Read more reviews |
Cost comparison
Upstack Data vs Wunderkind's monthly subscription cost
| Store size | Upstack Data | Wunderkind | Littledata |
|---|---|---|---|
| 50 orders / month | $299 | $ | $39 |
| 500 orders / month | $299 | $ | $149 |
| 5,000 orders / month | $599 | $ | $349 |
| 20,000 orders / month | $999 | $ | $799 |
Supported data destinations
| Destination | Upstack Data | Wunderkind | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | | ✔️ |
| TikTok | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Attentive | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
Upstack Data focuses on integrating with major advertising platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, enabling targeted ad campaigns and customer engagement. Wunderkind specializes in Klaviyo and Attentive, emphasizing personalized messaging and customer retention strategies. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, and Segment, providing comprehensive analytics and tracking across various platforms. The main difference lies in Upstack's and Wunderkind's focus on specific marketing channels, while Littledata provides a more extensive analytics solution across multiple platforms.
Klaviyo comparison
Upstack Data vs Wunderkind's solution for Klaviyo
| Feature | Upstack Data | Wunderkind | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | ✔️ | | ✔️ |
| Uses other marketing channel cookies to boost identity | | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | | ✔️ | ✔️ |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | | ✔️ | ✔️ |
| Reliable via Shopify's servers | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
| Checkout Started trigger | |||
| ✔️ | | ✔️ | |
Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and customer identity. It provides clear documentation for end-users to opt out under GDPR/CCPA, ensuring compliance. Unlike Upstack Data, which only emphasizes not adding new emails, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, creating a richer customer history. Additionally, while Wunderkind focuses on using marketing channel cookies, Littledata's integration of multiple data sources offers a more robust identity resolution, leading to better-targeted marketing efforts and improved customer engagement. This combination makes Littledata a more effective choice for CRM management.
