Upstack Data vs Wunderkind

Is Upstack Data or Wunderkind a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.


Wunderkind competitors

What is Wunderkind?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.


You could use both Wunderkind for accurate data, and Upstack Data for reporting

Upstack Data vs Wunderkind comparison

FeatureUpstack DataWunderkindLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️minus✔️
Public statement of privacy compliance✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Server-side tracking✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers a comprehensive solution with features like marketing reporting and a proprietary attribution model, which can enhance data accuracy and decision-making. Its fully automatic, no-code setup simplifies implementation, while server-side tracking ensures reliable data collection. The 30-day free trial allows for risk-free evaluation.

In comparison, Wunderkind focuses on performance marketing through AI and data, emphasizing customer acquisition and retention across various platforms, not just Shopify. It lacks specific marketing reporting features.

Littledata shares several features with Upstack, including identity resolution and server-side tracking, but also highlights automatic tracking of checkout extensibility. Both Upstack and Littledata provide a no-code setup and privacy compliance, but Upstack's unique marketing reporting and attribution model may offer deeper insights for eCommerce managers.

Cost comparison

Upstack Data vs Wunderkind's monthly subscription cost

Store sizeUpstack DataWunderkindLittledata
50 orders / month$299$$39
500 orders / month$299$$149
5,000 orders / month$599$$349
20,000 orders / month$999$$799

Supported data destinations

DestinationUpstack DataWunderkindLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️minus✔️
TikTok✔️minus✔️
Google Ads✔️minus✔️
Attentiveminus✔️✔️
Google Analyticsminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Upstack Data focuses on integrating with major advertising platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, enabling targeted ad campaigns and customer engagement. Wunderkind specializes in Klaviyo and Attentive, emphasizing personalized messaging and customer retention strategies. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, and Segment, providing comprehensive analytics and tracking across various platforms. The main difference lies in Upstack's and Wunderkind's focus on specific marketing channels, while Littledata provides a more extensive analytics solution across multiple platforms.

Klaviyo comparison

Upstack Data vs Wunderkind's solution for Klaviyo

FeatureUpstack DataWunderkindLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Uses other marketing channel cookies to boost identityminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Target the whole contents of the cartminusminus✔️

Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and customer identity. It provides clear documentation for end-users to opt out under GDPR/CCPA, ensuring compliance. Unlike Upstack Data, which only emphasizes not adding new emails, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, creating a richer customer history. Additionally, while Wunderkind focuses on using marketing channel cookies, Littledata's integration of multiple data sources offers a more robust identity resolution, leading to better-targeted marketing efforts and improved customer engagement. This combination makes Littledata a more effective choice for CRM management.

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Wunderkind
How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Who owns Upstack Data?

Upstack Data - formerly known as Upstackify - is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Wunderkind?

Wunderkind - formerly known as Bounce X - is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

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