Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
Feature | Upstack Data | Retention.com | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its fully automatic, no-code setup simplifies integration, while server-side tracking centralizes analytics. In contrast, Retention.com focuses on recovering lost shoppers and increasing revenue through Klaviyo, but lacks extensive reporting features. Littledata stands out with automatic tracking of checkout steps, alongside similar features like identity resolution and server-side tracking. This makes Littledata particularly advantageous for Shopify merchants seeking detailed insights into customer journeys and streamlined data management.
Upstack Data | Retention.com | Littledata | |
---|---|---|---|
Example product review | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
Example support review | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Upstack Data | Retention.com | Littledata |
---|---|---|---|
50 orders / month | $299 | $500 | $39 |
500 orders / month | $299 | $500 | $149 |
5,000 orders / month | $599 | $2000 | $349 |
20,000 orders / month | $999 | $5000 | $799 |
For an online store with 50 orders, Upstack Data is 40% cheaper than Retention.com and 88% more expensive than Littledata. At 500 orders, Upstack Data and Retention.com are equal, while Littledata is 50% cheaper than both. With 5000 orders, Upstack Data is 70% less than Retention.com and 41% cheaper than Littledata. Finally, at 20000 orders, Upstack Data is 80% less than Retention.com and 25% cheaper than Littledata.
Destination | Upstack Data | Retention.com | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Upstack Data focuses on integrating various advertising platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, allowing for streamlined data collection and analysis across these channels. Retention.com primarily targets Klaviyo for email marketing, emphasizing customer retention and engagement through tailored data insights. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing comprehensive tracking and analytics across multiple platforms. The main difference lies in Upstack's focus on advertising, Retention.com's emphasis on email marketing, and Littledata's extensive multi-platform tracking capabilities.
Feature | Upstack Data | Retention.com | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Tracked via the checkout page | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Direct from Shopify's servers | ✔️ |
[object Object]