Upstack Data vs Retention.com

Is Upstack Data or Retention.com a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.


Retention.com competitors

What is Retention.com?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.


You could use both Retention.com for accurate data, and Upstack Data for reporting

Upstack Data vs Retention.com comparison

FeatureUpstack DataRetention.comLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️minus✔️
Public statement of privacy compliance✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Server-side tracking✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers a comprehensive suite of features designed for centralized analytics and data-driven decision-making. Its proprietary attribution model and marketing reporting provide insights that help optimize campaigns, while the fully automatic, no-code setup simplifies implementation. The 30-day free trial allows for risk-free evaluation, and its public statement of privacy compliance ensures data security.

In comparison, Retention.com focuses on identity resolution to recover lost shoppers and enhance Klaviyo revenue, but lacks the extensive marketing reporting and attribution features of Upstack Data.

Littledata shares several features with Upstack, including identity resolution and server-side tracking, but it emphasizes automatic tracking of checkout extensibility. While both Upstack and Littledata offer a no-code setup and a free trial, Upstack's proprietary attribution model and marketing reporting provide a more robust solution for eCommerce managers seeking to centralize and optimize their data.

Cost comparison

Upstack Data vs Retention.com's monthly subscription cost

Store sizeUpstack DataRetention.comLittledata
50 orders / month$299$500$39
500 orders / month$299$500$149
5,000 orders / month$599$2000$349
20,000 orders / month$999$5000$799

For an online store with 50 orders, Upstack Data is 40% cheaper than Retention.com and 88% more expensive than Littledata. At 500 orders, Upstack Data and Retention.com are equal, while Littledata is 50% cheaper than both. With 5000 orders, Upstack Data is 70% less than Retention.com and 41% cheaper than Littledata. Finally, at 20000 orders, Upstack Data is 80% less than Retention.com and 25% cheaper than Littledata.

Supported data destinations

DestinationUpstack DataRetention.comLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️minus✔️
TikTok✔️minus✔️
Google Ads✔️minus✔️
Google Analyticsminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Upstack Data focuses on integrating various advertising platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, allowing for streamlined data collection and analysis across these channels. Retention.com primarily targets Klaviyo for email marketing, emphasizing customer retention and engagement through tailored data insights. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing comprehensive tracking and analytics across multiple platforms. The main difference lies in Upstack's focus on advertising, Retention.com's emphasis on email marketing, and Littledata's extensive multi-platform tracking capabilities.

Klaviyo comparison

Upstack Data vs Retention.com's solution for Klaviyo

FeatureUpstack DataRetention.comLittledata
Identity resolution
Never adds new emails to your marketing list✔️minus✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked client-side✔️minusminus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Target the whole contents of the cartminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Retention.com
How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Who owns Upstack Data?

Upstack Data - formerly known as Upstackify - is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Retention.com?

Retention.com - formerly known as GetEmails - is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.

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