Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Feature | Upstack Data | Blotout | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its fully automatic, no-code setup simplifies integration. In contrast, Blotout focuses on restoring marketing signals in a post-cookie environment but lacks specific reporting features. Littledata excels with automatic tracking of checkout steps, providing deeper insights into customer behavior. While both Upstack and Blotout emphasize identity resolution and server-side tracking, Littledata's additional features and ease of setup make it a strong contender for eCommerce managers seeking robust data collection and tracking solutions.
Upstack Data | Blotout | Littledata | |
---|---|---|---|
Example product review | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Upstack Data | Blotout | Littledata |
---|---|---|---|
50 orders / month | $299 | $50 | $39 |
500 orders / month | $299 | $250 | $149 |
5,000 orders / month | $599 | $830 | $349 |
20,000 orders / month | $999 | $2500 | $799 |
For an online store with 50 orders, Upstack Data is 498% more expensive than Blotout and 666% more than Littledata. At 500 orders, Upstack Data and Blotout are equal, while Littledata is 50% cheaper than both. With 5000 orders, Upstack Data is 28% cheaper than Blotout and 71% cheaper than Littledata. At 20000 orders, Upstack Data is 60% cheaper than Blotout and 25% cheaper than Littledata. Overall, Upstack Data is consistently more expensive, especially at lower order volumes.
Destination | Upstack Data | Blotout | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
Google Analytics | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Upstack Data focuses on integrating with Meta Ads, TikTok, Klaviyo, and Google Ads, emphasizing social media and email marketing platforms for targeted advertising. Blotout offers a broader range, including Google Analytics and Postscript, catering to both analytics and SMS marketing. Littledata also covers Google Analytics and various advertising platforms like Pinterest and Segment, providing a comprehensive view of customer interactions across multiple channels. The main difference lies in the specific platforms each solution prioritizes, with Upstack Data and Littledata leaning more towards social media, while Blotout includes analytics and SMS marketing.
Feature | Upstack Data | Blotout | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Tracked via the checkout page | ✔️ | ✔️ | |
Direct from Shopify's servers | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for customer trust. Unlike Upstack Data and Blotout, Littledata enhances identity resolution by leveraging cookies from other marketing channels, providing a more holistic view of customer behavior. Additionally, it backstitches Klaviyo profiles with historical customer events, allowing for better segmentation and personalized marketing strategies. This combination of compliance, enhanced identity tracking, and historical data integration makes Littledata a superior choice for CRM management compared to Upstack Data and Blotout.
Feature | Upstack Data | Blotout | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Upstack Data | Blotout | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |