Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
You could use both Blotout for accurate data, and Upstack Data for reporting
Feature | Upstack Data | Blotout | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Upstack Data offers a comprehensive solution with features like marketing reporting and a proprietary attribution model, which can enhance data accuracy and decision-making. Its fully automatic, no-code setup simplifies implementation, while the 30-day free trial allows for risk-free evaluation. The focus on centralizing analytics helps eliminate data silos.
In comparison, Blotout emphasizes restoring marketing signals in a post-cookie environment, which is crucial for identifying returning customers. However, it lacks the extensive reporting and attribution features of Upstack Data.
Littledata shares several features with Upstack, including identity resolution and server-side tracking, but it also highlights automatic tracking of checkout extensibility. While both Upstack and Littledata provide a no-code setup and privacy compliance, Upstack's marketing reporting and proprietary attribution model may offer a more robust analytics framework for eCommerce managers.
Store size | Upstack Data | Blotout | Littledata |
---|---|---|---|
50 orders / month | $299 | $50 | $39 |
500 orders / month | $299 | $250 | $149 |
5,000 orders / month | $599 | $830 | $349 |
20,000 orders / month | $999 | $2500 | $799 |
For an online store with 50 orders, Upstack Data is 498% more expensive than Blotout and 666% more than Littledata. At 500 orders, Upstack Data and Blotout are equal, while Littledata is 50% cheaper than both. With 5000 orders, Upstack Data is 28% cheaper than Blotout and 71% cheaper than Littledata. At 20000 orders, Upstack Data is 60% cheaper than Blotout and 25% cheaper than Littledata. Overall, Upstack Data is consistently more expensive, especially at lower order volumes.
Destination | Upstack Data | Blotout | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
Google Analytics | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Upstack Data focuses on integrating with Meta Ads, TikTok, Klaviyo, and Google Ads, emphasizing social media and email marketing platforms for targeted advertising. Blotout offers a broader range, including Google Analytics and Postscript, catering to both analytics and SMS marketing. Littledata also covers Google Analytics and various advertising platforms like Pinterest and Segment, providing a comprehensive view of customer interactions across multiple channels. The main difference lies in the specific platforms each solution prioritizes, with Upstack Data and Littledata leaning more towards social media, while Blotout includes analytics and SMS marketing.
Feature | Upstack Data | Blotout | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for customer trust. Unlike Upstack Data and Blotout, Littledata enhances identity resolution by leveraging cookies from other marketing channels, providing a more holistic view of customer behavior. Additionally, it backstitches Klaviyo profiles with historical customer events, allowing for better segmentation and personalized marketing strategies. This combination of compliance, enhanced identity tracking, and historical data integration makes Littledata a superior choice for CRM management compared to Upstack Data and Blotout.
Feature | Upstack Data | Blotout | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Client-side Enhanced Conversions | ✔️ | ||
Server-side Enhanced Conversions | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Upstack Data | Blotout | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |