Upstack Data vs Blotout

Is Upstack Data or Blotout a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


You could use both Blotout for accurate data, and Upstack Data for reporting

Upstack Data vs Blotout comparison

FeatureUpstack DataBlotoutLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️✔️✔️
30 day free trial✔️minus✔️
Public statement of privacy compliance✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers a comprehensive solution with features like marketing reporting and a proprietary attribution model, which can enhance data accuracy and decision-making. Its fully automatic, no-code setup simplifies implementation, while the 30-day free trial allows for risk-free evaluation. The focus on centralizing analytics helps eliminate data silos.

In comparison, Blotout emphasizes restoring marketing signals in a post-cookie environment, which is crucial for identifying returning customers. However, it lacks the extensive reporting and attribution features of Upstack Data.

Littledata shares several features with Upstack, including identity resolution and server-side tracking, but it also highlights automatic tracking of checkout extensibility. While both Upstack and Littledata provide a no-code setup and privacy compliance, Upstack's marketing reporting and proprietary attribution model may offer a more robust analytics framework for eCommerce managers.

Cost comparison

Upstack Data vs Blotout's monthly subscription cost

Store sizeUpstack DataBlotoutLittledata
50 orders / month$299$50$39
500 orders / month$299$250$149
5,000 orders / month$599$830$349
20,000 orders / month$999$2500$799

For an online store with 50 orders, Upstack Data is 498% more expensive than Blotout and 666% more than Littledata. At 500 orders, Upstack Data and Blotout are equal, while Littledata is 50% cheaper than both. With 5000 orders, Upstack Data is 28% cheaper than Blotout and 71% cheaper than Littledata. At 20000 orders, Upstack Data is 60% cheaper than Blotout and 25% cheaper than Littledata. Overall, Upstack Data is consistently more expensive, especially at lower order volumes.

Supported data destinations

DestinationUpstack DataBlotoutLittledata
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️minus✔️
Google Analyticsminus✔️✔️
Attentiveminus✔️✔️
Postscriptminus✔️minus
Pinterestminusminus✔️
Segmentminusminus✔️

Upstack Data focuses on integrating with Meta Ads, TikTok, Klaviyo, and Google Ads, emphasizing social media and email marketing platforms for targeted advertising. Blotout offers a broader range, including Google Analytics and Postscript, catering to both analytics and SMS marketing. Littledata also covers Google Analytics and various advertising platforms like Pinterest and Segment, providing a comprehensive view of customer interactions across multiple channels. The main difference lies in the specific platforms each solution prioritizes, with Upstack Data and Littledata leaning more towards social media, while Blotout includes analytics and SMS marketing.

Klaviyo comparison

Upstack Data vs Blotout's solution for Klaviyo

FeatureUpstack DataBlotoutLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for customer trust. Unlike Upstack Data and Blotout, Littledata enhances identity resolution by leveraging cookies from other marketing channels, providing a more holistic view of customer behavior. Additionally, it backstitches Klaviyo profiles with historical customer events, allowing for better segmentation and personalized marketing strategies. This combination of compliance, enhanced identity tracking, and historical data integration makes Littledata a superior choice for CRM management compared to Upstack Data and Blotout.

Google Ads comparison

Upstack Data vs Blotout's solution for Google Ads

FeatureUpstack DataBlotoutLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Client-side Enhanced Conversionsminus✔️minus
Server-side Enhanced Conversionsminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Upstack Data vs Blotout's solution for Meta Ads

FeatureUpstack DataBlotoutLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Blotout
How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Upstack Data?

Upstack Data - formerly known as Upstackify - is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Subscribe to our newsletter

LinkedInUsing LinkedIn?Follow Littledata News