Triple Whale vs Northbeam
Is Triple Whale or Northbeam a better data solution for Shopify brands?
What is Triple Whale?
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
Triple Whale vs Northbeam comparison
| Feature | Triple Whale | Northbeam | Littledata |
|---|---|---|---|
| Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Marketing reporting | ✔️ | ✔️ |  |
| Proprietary attribution model | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | | ✔️ |
| Identity resolution to boost audiences | ✔️ | | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| 30 day free trial | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Triple Whale and Northbeam both offer marketing reporting, proprietary attribution models, and no-code setups, but Triple Whale focuses on Shopify integration, while Northbeam supports multiple platforms. Triple Whale emphasizes ease of use for analytics and forecasting, whereas Northbeam highlights advanced machine learning for multi-touch attribution and media mix modeling.
Littledata stands out with its 30-day free trial, server-side tracking, and automatic tracking of checkout steps, providing a more comprehensive solution for eCommerce managers looking for detailed insights and enhanced tracking capabilities.
Reviews comparison
Triple Whale vs Northbeam's customer reviews
| Triple Whale | Northbeam | Littledata | |
|---|---|---|---|
| Example product review | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews | Read more reviews | Read more reviews |
Cost comparison
Triple Whale vs Northbeam's monthly subscription cost
| Store size | Triple Whale | Northbeam | Littledata |
|---|---|---|---|
| 50 orders / month | $299 | $1000 | $39 |
| 500 orders / month | $549 | $1000 | $149 |
| 5,000 orders / month | $1469 | $1500 | $349 |
| 20,000 orders / month | $4028 | $3500 | $799 |
For 50 orders, Triple Whale is 666% more expensive than Littledata, while Northbeam is 2,456% more expensive. At 500 orders, Triple Whale and Northbeam are equal, but Triple Whale is 268% more than Littledata. For 5,000 orders, Triple Whale is 320% more than Littledata, and Northbeam is 329% more. At 20,000 orders, Triple Whale is 404% more than Littledata, while Northbeam is 338% less expensive than Triple Whale. Littledata consistently remains the most affordable option.
Supported data destinations
| Destination | Triple Whale | Northbeam | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | | ✔️ |
| Meta Ads | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
