Triple Whale vs Northbeam

Is Triple Whale or Northbeam a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.


Triple Whale vs Northbeam comparison

FeatureTriple WhaleNorthbeamLittledata
Fully automatic, no code setup✔️✔️✔️
Marketing reporting✔️✔️minus
Proprietary attribution model✔️✔️minus
Customer data to marketing platforms✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale offers a comprehensive suite for Shopify Plus brands, focusing on marketing reporting and a proprietary attribution model with a fully automatic, no-code setup. Its identity resolution feature enhances audience targeting, making it user-friendly for managing analytics and forecasting.

Northbeam also provides marketing reporting and a proprietary attribution model, but it extends its capabilities beyond Shopify, emphasizing multi-touch attribution and media mix modeling through advanced machine learning. This makes it suitable for brands looking for broader platform integration.

Littledata features a 30-day free trial and emphasizes privacy compliance, alongside identity resolution and server-side tracking. It also offers automatic tracking of checkout extensibility, which can be beneficial for detailed eCommerce insights.

In summary, Triple Whale is tailored for Shopify users, Northbeam offers broader platform compatibility with advanced analytics, and Littledata focuses on privacy and detailed tracking capabilities.

Cost comparison

Triple Whale vs Northbeam's monthly subscription cost

Store sizeTriple WhaleNorthbeamLittledata
50 orders / month$299$1000$39
500 orders / month$549$1000$149
5,000 orders / month$1469$1500$349
20,000 orders / month$4028$3500$799

For 50 orders, Triple Whale is 666% more expensive than Littledata, while Northbeam is 2,456% more expensive. At 500 orders, Triple Whale and Northbeam are equal, but Triple Whale is 268% more than Littledata. For 5,000 orders, Triple Whale is 320% more than Littledata, and Northbeam is 329% more. At 20,000 orders, Triple Whale is 404% more than Littledata, while Northbeam is 338% less expensive than Triple Whale. Littledata consistently remains the most affordable option.

Supported data destinations

DestinationTriple WhaleNorthbeamLittledata
Klaviyo✔️minus✔️
Meta Ads✔️minus✔️
Google Ads✔️minus✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Northbeam
How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

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