Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.
Feature | Triple Whale | Google Sales Channel | Littledata |
---|---|---|---|
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale offers comprehensive marketing reporting and a proprietary attribution model, enhancing analytics and forecasting. Its founder-led approach ensures a strong vision. In contrast, Google Sales Channel provides basic integration with Shopify for analytics and ads but lacks advanced reporting features. Littledata excels with server-side tracking and automatic checkout step tracking, offering deeper insights and audience boosting through identity resolution. While both Triple Whale and Littledata have founder-led teams and no-code setups, Littledata's additional features and focus on detailed tracking give it an edge in data collection and analysis.
Triple Whale | Google Sales Channel | Littledata | |
---|---|---|---|
Example product review | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Triple Whale | Google Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $299 | $0 | $39 |
500 orders / month | $549 | $0 | $149 |
5,000 orders / month | $1469 | $0 | $349 |
20,000 orders / month | $4028 | $0 | $799 |
For an online store with 50 orders, Triple Whale is 664% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Triple Whale and Google Sales Channel are equal, with Littledata being 73% cheaper. With 5000 orders, Triple Whale is 320% more than Littledata, while Google Sales Channel remains free. At 20000 orders, Triple Whale is 404% more expensive than Littledata, and Google Sales Channel continues to be free.
Destination | Triple Whale | Google Sales Channel | Littledata |
---|---|---|---|
Google Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Triple Whale focuses on integrating various marketing platforms like Klaviyo, Meta Ads, and Google Ads to provide a holistic view of customer data and performance across channels. Google Sales Channel primarily connects Shopify with Google Analytics and Google Ads, emphasizing streamlined reporting and ad performance. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive tracking and analysis across multiple platforms. The main difference lies in the breadth of integrations and the specific focus of each solution on marketing performance versus comprehensive analytics.
Feature | Triple Whale | Google Sales Channel | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ |