Triple Whale vs Google Sales Channel

Is Triple Whale or Google Sales Channel a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.


Google Sales Channel competitors

What is Google Sales Channel(formerly Shopify Trekkie)?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.


Triple Whale vs Google Sales Channel comparison

FeatureTriple WhaleGoogle Sales ChannelLittledata
Fully automatic, no code setup✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Founder owned and led✔️minus✔️
30 day free trialminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale offers comprehensive marketing reporting and a proprietary attribution model, enhancing analytics and forecasting. Its founder-led approach ensures a strong vision. In contrast, Google Sales Channel provides basic integration with Shopify for analytics and ads but lacks advanced reporting features. Littledata excels with server-side tracking and automatic checkout step tracking, offering deeper insights and audience boosting through identity resolution. While both Triple Whale and Littledata have founder-led teams and no-code setups, Littledata's additional features and focus on detailed tracking give it an edge in data collection and analysis.

Reviews comparison

Triple Whale vs Google Sales Channel's customer reviews

Triple WhaleGoogle Sales ChannelLittledata
Example product review"Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help.""I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve.""Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Triple Whale vs Google Sales Channel's monthly subscription cost

Store sizeTriple WhaleGoogle Sales ChannelLittledata
50 orders / month$299$0$39
500 orders / month$549$0$149
5,000 orders / month$1469$0$349
20,000 orders / month$4028$0$799

For an online store with 50 orders, Triple Whale is 664% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Triple Whale and Google Sales Channel are equal, with Littledata being 73% cheaper. With 5000 orders, Triple Whale is 320% more than Littledata, while Google Sales Channel remains free. At 20000 orders, Triple Whale is 404% more expensive than Littledata, and Google Sales Channel continues to be free.

Supported data destinations

DestinationTriple WhaleGoogle Sales ChannelLittledata
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
Meta Ads✔️minus✔️
Google Analyticsminus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Triple Whale focuses on integrating various marketing platforms like Klaviyo, Meta Ads, and Google Ads to provide a holistic view of customer data and performance across channels. Google Sales Channel primarily connects Shopify with Google Analytics and Google Ads, emphasizing streamlined reporting and ad performance. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive tracking and analysis across multiple platforms. The main difference lies in the breadth of integrations and the specific focus of each solution on marketing performance versus comprehensive analytics.

Google Ads comparison

Triple Whale vs Google Sales Channel's solution for Google Ads

FeatureTriple WhaleGoogle Sales ChannelLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Google Sales Channel
Can I switch from Triple Whale to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Triple Whale setup.

Can I switch from Google Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Google Sales Channel setup.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.