Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
Feature | Triple Whale | Facebook Sales Channel | Littledata |
---|---|---|---|
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale offers comprehensive marketing reporting and a proprietary attribution model, enhancing analytics and forecasting. Its founder-led approach ensures a strong vision. In contrast, Facebook Sales Channel focuses on seamless integration with Meta Ads but lacks advanced reporting features. Littledata excels with server-side tracking and automatic checkout step tracking, providing deeper insights and data accuracy. While both Triple Whale and Facebook Sales Channel offer no-code setups and customer data integration, Littledata's unique features and focus on tracking make it a strong contender for detailed analytics and audience boosting.
Triple Whale | Facebook Sales Channel | Littledata | |
---|---|---|---|
Example product review | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Triple Whale | Facebook Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $299 | $0 | $39 |
500 orders / month | $549 | $0 | $149 |
5,000 orders / month | $1469 | $0 | $349 |
20,000 orders / month | $4028 | $0 | $799 |
For an online store with 50 orders, Triple Whale is 664% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Triple Whale and Facebook Sales Channel are equal, but Triple Whale is 268% more than Littledata. With 5000 orders, Triple Whale is 320% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Triple Whale is 404% more than Littledata, with Facebook Sales Channel still at no cost.
Destination | Triple Whale | Facebook Sales Channel | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Triple Whale's data destinations focus on integrating e-commerce data with marketing platforms like Klaviyo, Meta Ads, and Google Ads to optimize ad performance and customer engagement. In contrast, Facebook Sales Channel primarily connects with Meta Ads to enhance advertising on Facebook and Instagram.
Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple channels. This enables deeper insights into customer behavior and marketing effectiveness, making it suitable for brands seeking extensive analytics and cross-platform data synchronization.
Feature | Triple Whale | Facebook Sales Channel | Littledata |
---|---|---|---|
Key benefits | |||
Fully automatic setup | ✔️ | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | ✔️ | |
100% accurate revenue in Meta | ✔️ | ||
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |