Triple Whale vs Facebook Sales Channel

Is Triple Whale or Facebook Sales Channel a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.


You could use both Facebook Sales Channel for accurate data, and Triple Whale for reporting

Triple Whale vs Facebook Sales Channel comparison

FeatureTriple WhaleFacebook Sales ChannelLittledata
Fully automatic, no code setup✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
30 day free trialminus✔️✔️
Public statement of privacy complianceminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale offers advanced marketing reporting and a proprietary attribution model, which provides deeper insights into campaign performance compared to Facebook Sales Channel and Littledata. While both Facebook Sales Channel and Littledata include customer data integration and no-code setup, they lack Triple Whale's comprehensive analytics and forecasting capabilities.

Littledata also features server-side tracking and automatic checkout tracking, which can enhance data accuracy and user experience. However, it does not provide the same level of marketing reporting as Triple Whale.

In summary, Triple Whale excels in analytics and attribution, making it ideal for in-depth performance insights, while Facebook Sales Channel and Littledata focus more on integration and basic tracking functionalities.

Cost comparison

Triple Whale vs Facebook Sales Channel's monthly subscription cost

Store sizeTriple WhaleFacebook Sales ChannelLittledata
50 orders / month$299$0$39
500 orders / month$549$0$149
5,000 orders / month$1469$0$349
20,000 orders / month$4028$0$799

For an online store with 50 orders, Triple Whale is 664% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Triple Whale and Facebook Sales Channel are equal, but Triple Whale is 268% more than Littledata. With 5000 orders, Triple Whale is 320% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Triple Whale is 404% more than Littledata, with Facebook Sales Channel still at no cost.

Supported data destinations

DestinationTriple WhaleFacebook Sales ChannelLittledata
Meta Ads✔️✔️✔️
Klaviyo✔️minus✔️
Google Ads✔️minus✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Triple Whale's data destinations focus on integrating e-commerce data with marketing platforms like Klaviyo, Meta Ads, and Google Ads to optimize ad performance and customer engagement. In contrast, Facebook Sales Channel primarily connects with Meta Ads to enhance advertising on Facebook and Instagram.

Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple channels. This enables deeper insights into customer behavior and marketing effectiveness, making it suitable for brands seeking extensive analytics and cross-platform data synchronization.

Meta Ads comparison

Triple Whale vs Facebook Sales Channel's solution for Meta Ads

FeatureTriple WhaleFacebook Sales ChannelLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
New vs Returning customer conversions✔️minusminus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Facebook Sales Channel
How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

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