Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.
You could use both Facebook Sales Channel for accurate data, and Triple Whale for reporting
Feature | Triple Whale | Facebook Sales Channel | Littledata |
---|---|---|---|
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Triple Whale offers advanced marketing reporting and a proprietary attribution model, which provides deeper insights into campaign performance compared to Facebook Sales Channel and Littledata. While both Facebook Sales Channel and Littledata include customer data integration and no-code setup, they lack Triple Whale's comprehensive analytics and forecasting capabilities.
Littledata also features server-side tracking and automatic checkout tracking, which can enhance data accuracy and user experience. However, it does not provide the same level of marketing reporting as Triple Whale.
In summary, Triple Whale excels in analytics and attribution, making it ideal for in-depth performance insights, while Facebook Sales Channel and Littledata focus more on integration and basic tracking functionalities.
Store size | Triple Whale | Facebook Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $299 | $0 | $39 |
500 orders / month | $549 | $0 | $149 |
5,000 orders / month | $1469 | $0 | $349 |
20,000 orders / month | $4028 | $0 | $799 |
For an online store with 50 orders, Triple Whale is 664% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Triple Whale and Facebook Sales Channel are equal, but Triple Whale is 268% more than Littledata. With 5000 orders, Triple Whale is 320% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Triple Whale is 404% more than Littledata, with Facebook Sales Channel still at no cost.
Destination | Triple Whale | Facebook Sales Channel | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Triple Whale's data destinations focus on integrating e-commerce data with marketing platforms like Klaviyo, Meta Ads, and Google Ads to optimize ad performance and customer engagement. In contrast, Facebook Sales Channel primarily connects with Meta Ads to enhance advertising on Facebook and Instagram.
Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple channels. This enables deeper insights into customer behavior and marketing effectiveness, making it suitable for brands seeking extensive analytics and cross-platform data synchronization.
Feature | Triple Whale | Facebook Sales Channel | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ | ||
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |