Triple Whale vs Facebook Sales Channel

Is Triple Whale or Facebook Sales Channel a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.


Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.


Triple Whale vs Facebook Sales Channel comparison

FeatureTriple WhaleFacebook Sales ChannelLittledata
Fully automatic, no code setup✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Founder owned and led✔️minus✔️
30 day free trialminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale offers comprehensive marketing reporting and a proprietary attribution model, enhancing analytics and forecasting. Its founder-led approach ensures a strong vision. In contrast, Facebook Sales Channel focuses on seamless integration with Meta Ads but lacks advanced reporting features. Littledata excels with server-side tracking and automatic checkout step tracking, providing deeper insights and data accuracy. While both Triple Whale and Facebook Sales Channel offer no-code setups and customer data integration, Littledata's unique features and focus on tracking make it a strong contender for detailed analytics and audience boosting.

Reviews comparison

Triple Whale vs Facebook Sales Channel's customer reviews

Triple WhaleFacebook Sales ChannelLittledata
Example product review"Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help.""Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve.""Cannot get anyone to follow through and help me... I get bounced around from tech support person to another.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Triple Whale vs Facebook Sales Channel's monthly subscription cost

Store sizeTriple WhaleFacebook Sales ChannelLittledata
50 orders / month$299$0$39
500 orders / month$549$0$149
5,000 orders / month$1469$0$349
20,000 orders / month$4028$0$799

For an online store with 50 orders, Triple Whale is 664% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Triple Whale and Facebook Sales Channel are equal, but Triple Whale is 268% more than Littledata. With 5000 orders, Triple Whale is 320% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Triple Whale is 404% more than Littledata, with Facebook Sales Channel still at no cost.

Supported data destinations

DestinationTriple WhaleFacebook Sales ChannelLittledata
Meta Ads✔️✔️✔️
Klaviyo✔️minus✔️
Google Ads✔️minus✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Triple Whale's data destinations focus on integrating e-commerce data with marketing platforms like Klaviyo, Meta Ads, and Google Ads to optimize ad performance and customer engagement. In contrast, Facebook Sales Channel primarily connects with Meta Ads to enhance advertising on Facebook and Instagram.

Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple channels. This enables deeper insights into customer behavior and marketing effectiveness, making it suitable for brands seeking extensive analytics and cross-platform data synchronization.

Meta Ads comparison

Triple Whale vs Facebook Sales Channel's solution for Meta Ads

FeatureTriple WhaleFacebook Sales ChannelLittledata
Key benefits
Fully automatic setup✔️✔️✔️
Boost to Event Match Quality Score✔️minus✔️
100% accurate revenue in Metaminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Facebook Sales Channel
Can I switch from Triple Whale to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Triple Whale setup.

Can I switch from Facebook Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Facebook Sales Channel setup.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.