Retention.com vs Upstack Data
Is Retention.com or Upstack Data a better data solution for Shopify brands?
What is Retention.com?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.
What is Upstack Data?
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
You could use both Retention.com for accurate data, and Upstack Data for reporting
Retention.com vs Upstack Data comparison
| Feature | Retention.com | Upstack Data | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial |  | ✔️ | ✔️ |
| Public statement of privacy compliance | | ✔️ | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Server-side tracking | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Marketing reporting | | ✔️ | |
| Proprietary attribution model | | ✔️ | |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Retention.com focuses on identity resolution to help Shopify merchants recover lost shoppers and enhance Klaviyo flow revenue. It integrates customer data with marketing platforms and is specifically tailored for Shopify, which may limit its versatility compared to competitors.
Upstack Data offers a broader approach with a proprietary attribution model and marketing reporting, emphasizing centralized analytics across various platforms. Its fully automatic, no-code setup and public privacy compliance statement enhance usability and trust.
Littledata also provides a no-code setup and server-side tracking, similar to Upstack, but adds automatic tracking of checkout extensibility. It emphasizes privacy compliance and offers a 30-day free trial, making it accessible for testing.
In summary, Retention.com is Shopify-centric, while Upstack and Littledata provide more comprehensive, cross-platform solutions with additional features for data centralization and tracking.
Cost comparison
Retention.com vs Upstack Data's monthly subscription cost
| Store size | Retention.com | Upstack Data | Littledata |
|---|---|---|---|
| 50 orders / month | $500 | $299 | $39 |
| 500 orders / month | $500 | $299 | $149 |
| 5,000 orders / month | $2000 | $599 | $349 |
| 20,000 orders / month | $5000 | $999 | $799 |
For an online store with 50 orders, Retention.com is 1,200% more expensive than Littledata. At 500 orders, Retention.com and Upstack Data are equal, while Littledata is 70% cheaper than both. With 5,000 orders, Retention.com is 235% more than Upstack Data and 471% more than Littledata. At 20,000 orders, Retention.com is 400% more than Upstack Data and 525% more than Littledata. Overall, Retention.com consistently has the highest pricing across all order volumes.
Supported data destinations
| Destination | Retention.com | Upstack Data | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| TikTok | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Retention.com focuses on enhancing email marketing through Klaviyo by capturing first-party data for better customer retention. Upstack Data offers a broader range of data destinations, including Meta Ads, TikTok, and Google Ads, allowing for comprehensive ad targeting and performance tracking across multiple platforms. Littledata provides extensive integration with various analytics and marketing platforms, including Google Analytics and Pinterest, enabling detailed insights and cross-channel tracking. The main difference lies in Retention.com's emphasis on email retention, while Upstack and Littledata offer more diverse advertising and analytics capabilities.
Klaviyo comparison
Retention.com vs Upstack Data's solution for Klaviyo
| Feature | Retention.com | Upstack Data | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | | ✔️ |
| Uses other marketing channel cookies to boost identity | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Tracked client-side | | ✔️ | |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Added to Cart trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
