Retention.com vs Popsixle
Is Retention.com or Popsixle a better data solution for Shopify brands?
What is Retention.com?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.
What is Popsixle?
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.
Retention.com vs Popsixle comparison
| Feature | Retention.com | Popsixle | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ |  |
| Server-side tracking | | ✔️ | ✔️ |
| Founder owned and led | | ✔️ | ✔️ |
| 30 day free trial | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Retention.com focuses on recovering lost shoppers and enhancing Klaviyo flow revenue, while Popsixle emphasizes improving data accuracy for Facebook and Instagram to optimize audience targeting. Both offer identity resolution and customer data integration with various platforms. However, Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience and comprehensive tracking capabilities compared to both Retention.com and Popsixle.
Reviews comparison
Retention.com vs Popsixle's customer reviews
| Retention.com | Popsixle | Littledata | |
|---|---|---|---|
| Example product review | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews | Read more reviews | Read more reviews |
Cost comparison
Retention.com vs Popsixle's monthly subscription cost
| Store size | Retention.com | Popsixle | Littledata |
|---|---|---|---|
| 50 orders / month | $500 | $95 | $39 |
| 500 orders / month | $500 | $95 | $149 |
| 5,000 orders / month | $2000 | $250 | $349 |
| 20,000 orders / month | $5000 | $795 | $799 |
For an online store with 50 orders, Retention.com is 426% more expensive than Popsixle and 1185% more than Littledata. At 500 orders, Retention.com and Popsixle are equal, while Littledata is 70% cheaper than both. With 5000 orders, Retention.com is 700% more than Popsixle and 472% more than Littledata. At 20000 orders, Retention.com is 529% more than Popsixle and 526% more than Littledata. Overall, Retention.com consistently has the highest pricing across all order volumes.
Supported data destinations
| Destination | Retention.com | Popsixle | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Retention.com focuses on enhancing email marketing through Klaviyo by capturing first-party data for personalized campaigns. Popsixle integrates with Meta Ads to optimize ad targeting and retargeting based on user behavior. Littledata offers a broader range of data destinations, including Google Analytics for comprehensive site performance tracking, and various ad platforms like Meta Ads, TikTok, and Pinterest for multi-channel marketing insights. Additionally, it supports Klaviyo for email marketing and Google Ads for paid search campaigns, providing a more extensive analytics ecosystem compared to the more specialized solutions of Retention.com and Popsixle.
