Retention.com vs Popsixle
Is Retention.com or Popsixle a better data solution for Shopify brands?
What is Retention.com?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.
What is Popsixle?
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.
Retention.com vs Popsixle comparison
| Feature | Retention.com | Popsixle | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ |  |
| Server-side tracking | | ✔️ | ✔️ |
| 30 day free trial | | | ✔️ |
| Public statement of privacy compliance | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Retention.com focuses on recovering lost shoppers and enhancing Klaviyo flow revenue through identity resolution, specifically for Shopify merchants. It integrates customer data with various marketing platforms, but its primary strength lies in its Shopify-centric approach.
Popsixle also offers identity resolution and customer data integration, but emphasizes server-side tracking to improve data accuracy for Facebook and Instagram. Its goal is to enhance audience targeting and conversion tracking, making it suitable for brands looking to optimize social media advertising.
Littledata provides a fully automated, no-code setup with a 30-day free trial and emphasizes privacy compliance. It combines identity resolution and server-side tracking, along with automatic checkout tracking, making it a comprehensive solution for data collection and audience enhancement across multiple platforms.
In summary, Retention.com is Shopify-focused, Popsixle targets social media data accuracy, and Littledata offers a broader, automated solution with privacy compliance.
Cost comparison
Retention.com vs Popsixle's monthly subscription cost
| Store size | Retention.com | Popsixle | Littledata |
|---|---|---|---|
| 50 orders / month | $500 | $95 | $39 |
| 500 orders / month | $500 | $95 | $149 |
| 5,000 orders / month | $2000 | $250 | $349 |
| 20,000 orders / month | $5000 | $795 | $799 |
For an online store with 50 orders, Retention.com is 426% more expensive than Popsixle and 1185% more than Littledata. At 500 orders, Retention.com and Popsixle are equal, while Littledata is 70% cheaper than both. With 5000 orders, Retention.com is 700% more than Popsixle and 472% more than Littledata. At 20000 orders, Retention.com is 529% more than Popsixle and 526% more than Littledata. Overall, Retention.com consistently has the highest pricing across all order volumes.
Supported data destinations
| Destination | Retention.com | Popsixle | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Retention.com focuses on enhancing email marketing through Klaviyo by capturing first-party data for personalized campaigns. Popsixle integrates with Meta Ads to optimize ad targeting and retargeting based on user behavior. Littledata offers a broader range of data destinations, including Google Analytics for comprehensive site performance tracking, and various ad platforms like Meta Ads, TikTok, and Pinterest for multi-channel marketing insights. Additionally, it supports Klaviyo for email marketing and Google Ads for paid search campaigns, providing a more extensive analytics ecosystem compared to the more specialized solutions of Retention.com and Popsixle.
