Retention.com vs Google Sales Channel
Is Retention.com or Google Sales Channel a better data solution for Shopify brands?
What is Retention.com?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.
What is Google Sales Channel?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
Retention.com vs Google Sales Channel comparison
| Feature | Retention.com | Google Sales Channel | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ |  | ✔️ |
| 30 day free trial | | ✔️ | ✔️ |
| Public statement of privacy compliance | | ✔️ | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Retention.com focuses on identity resolution to help Shopify merchants recover lost shoppers and enhance Klaviyo flow revenue, making it particularly effective for audience targeting. It integrates with various marketing platforms, not just Shopify, which broadens its usability.
In contrast, Google Sales Channel offers a built-in, no-code setup for Analytics and Ads, emphasizing ease of use and privacy compliance. Its primary advantage lies in its seamless integration with Google services, which is maintained by Shopify.
Littledata combines features from both, offering identity resolution and server-side tracking while ensuring privacy compliance. It also provides a no-code setup and automatic tracking of checkout extensibility, making it versatile for data collection and audience boosting.
Overall, Retention.com is specialized for recovering lost sales, while Google Sales Channel excels in integration with Google services, and Littledata offers a comprehensive solution with robust tracking capabilities.
Cost comparison
Retention.com vs Google Sales Channel's monthly subscription cost
| Store size | Retention.com | Google Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $500 | $0 | $39 |
| 500 orders / month | $500 | $0 | $149 |
| 5,000 orders / month | $2000 | $0 | $349 |
| 20,000 orders / month | $5000 | $0 | $799 |
For an online store with 50 orders, Retention.com is 1,200% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Retention.com and Google Sales Channel are equal, but Littledata is 70% cheaper than both. With 5,000 orders, Retention.com is 471% more than Littledata, while Google Sales Channel remains free. At 20,000 orders, Retention.com is 527% more than Littledata, and Google Sales Channel continues to have no cost.
Supported data destinations
| Destination | Retention.com | Google Sales Channel | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | | ✔️ |
| Google Analytics | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Meta Ads | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Retention.com's data destinations focus on enhancing email marketing through Klaviyo, enabling targeted campaigns based on user behavior. Google Sales Channel integrates with Google Analytics and Google Ads, emphasizing performance tracking and ad optimization. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive data collection and analysis across multiple platforms. This diversity enables more robust insights and marketing strategies compared to the more focused offerings of Retention.com and Google Sales Channel.
