Retention.com vs Google Sales Channel
Is Retention.com or Google Sales Channel a better data solution for Shopify brands?
What is Retention.com(formerly GetEmails)?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
What is Google Sales Channel(formerly Shopify Trekkie)?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.
Retention.com vs Google Sales Channel comparison
| Feature | Retention.com | Google Sales Channel | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ |  | ✔️ |
| 30 day free trial | | ✔️ | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Founder owned and led | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Retention.com focuses on identity resolution to recover lost shoppers and enhance Klaviyo revenue, making it ideal for targeted marketing. It integrates with platforms beyond Shopify. In contrast, Google Sales Channel offers a free connector for Analytics and Ads, emphasizing ease of use with a no-code setup.
Littledata stands out with its comprehensive features, including identity resolution, server-side tracking, and automatic checkout step tracking, all while being founder-led. Its 30-day free trial and fully automatic setup provide a competitive edge over both Retention.com and Google Sales Channel.
Reviews comparison
Retention.com vs Google Sales Channel's customer reviews
| Retention.com | Google Sales Channel | Littledata | |
|---|---|---|---|
| Example product review | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Retention.com vs Google Sales Channel's monthly subscription cost
| Store size | Retention.com | Google Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $500 | $0 | $39 |
| 500 orders / month | $500 | $0 | $149 |
| 5,000 orders / month | $2000 | $0 | $349 |
| 20,000 orders / month | $5000 | $0 | $799 |
For an online store with 50 orders, Retention.com is 1,200% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Retention.com and Google Sales Channel are equal, but Littledata is 70% cheaper than both. With 5,000 orders, Retention.com is 471% more than Littledata, while Google Sales Channel remains free. At 20,000 orders, Retention.com is 527% more than Littledata, and Google Sales Channel continues to have no cost.
Supported data destinations
| Destination | Retention.com | Google Sales Channel | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | | ✔️ |
| Google Analytics | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Meta Ads | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Retention.com's data destinations focus on enhancing email marketing through Klaviyo, enabling targeted campaigns based on user behavior. Google Sales Channel integrates with Google Analytics and Google Ads, emphasizing performance tracking and ad optimization. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive data collection and analysis across multiple platforms. This diversity enables more robust insights and marketing strategies compared to the more focused offerings of Retention.com and Google Sales Channel.
