Retention.com vs Facebook Sales Channel
Is Retention.com or Facebook Sales Channel a better data solution for Shopify brands?
What is Retention.com?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.
Retention.com vs Facebook Sales Channel comparison
| Feature | Retention.com | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ |  | ✔️ |
| 30 day free trial | | ✔️ | ✔️ |
| Public statement of privacy compliance | | ✔️ | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Retention.com focuses on identity resolution to help Shopify merchants recover lost shoppers and enhance Klaviyo flow revenue, making it particularly effective for audience targeting. It integrates with various marketing platforms beyond Shopify, providing flexibility in data utilization.
In contrast, Facebook Sales Channel offers a seamless integration with Meta Ads, emphasizing ease of use with a no-code setup and a built-in connector. Its focus is on advertising rather than comprehensive data tracking.
Littledata combines features from both, offering identity resolution and server-side tracking while ensuring privacy compliance. It also provides a no-code setup and automatic tracking of checkout extensibility, making it versatile for data collection and marketing integration.
Overall, Retention.com excels in recovering lost sales, Facebook Sales Channel simplifies ad management, and Littledata offers a robust tracking solution with extensive features.
Cost comparison
Retention.com vs Facebook Sales Channel's monthly subscription cost
| Store size | Retention.com | Facebook Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $500 | $0 | $39 |
| 500 orders / month | $500 | $0 | $149 |
| 5,000 orders / month | $2000 | $0 | $349 |
| 20,000 orders / month | $5000 | $0 | $799 |
For an online store with 50 orders, Retention.com is 1,282% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Retention.com and Facebook Sales Channel are equal at $500, while Littledata is 70% cheaper. With 5,000 orders, Retention.com is 471% more than Littledata, and Facebook Sales Channel remains free. At 20,000 orders, Retention.com is 527% more expensive than Littledata, with Facebook Sales Channel still at no cost.
Supported data destinations
| Destination | Retention.com | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Retention.com's data destinations focus on enhancing email marketing through Klaviyo by leveraging first-party data for personalized campaigns. In contrast, Facebook Sales Channel's data destinations primarily optimize ad performance on Meta Ads by utilizing customer data for targeted advertising.
Littledata's destinations offer a broader analytics and marketing integration, connecting with multiple platforms like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive. This allows for comprehensive tracking and insights across various channels, enabling a more holistic view of customer interactions and marketing effectiveness compared to the more specialized focus of Retention.com and Facebook Sales Channel.
