Retention.com vs Facebook Sales Channel
Is Retention.com or Facebook Sales Channel a better data solution for Shopify brands?
What is Retention.com(formerly GetEmails)?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
Retention.com vs Facebook Sales Channel comparison
| Feature | Retention.com | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ |  | ✔️ |
| 30 day free trial | | ✔️ | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Founder owned and led | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Retention.com focuses on identity resolution to recover lost shoppers and enhance Klaviyo revenue, integrating with various platforms beyond Shopify. In contrast, Facebook Sales Channel offers a seamless, no-code setup for Meta Ads, leveraging Shopify's built-in connector. Littledata stands out with its comprehensive features, including server-side tracking and automatic checkout step tracking, while also providing identity resolution and a 30-day free trial. This combination of advanced tracking capabilities and ease of use positions Littledata as a more robust solution for data collection and audience enhancement compared to both Retention.com and Facebook Sales Channel.
Reviews comparison
Retention.com vs Facebook Sales Channel's customer reviews
| Retention.com | Facebook Sales Channel | Littledata | |
|---|---|---|---|
| Example product review | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Retention.com vs Facebook Sales Channel's monthly subscription cost
| Store size | Retention.com | Facebook Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $500 | $0 | $39 |
| 500 orders / month | $500 | $0 | $149 |
| 5,000 orders / month | $2000 | $0 | $349 |
| 20,000 orders / month | $5000 | $0 | $799 |
For an online store with 50 orders, Retention.com is 1,282% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Retention.com and Facebook Sales Channel are equal at $500, while Littledata is 70% cheaper. With 5,000 orders, Retention.com is 471% more than Littledata, and Facebook Sales Channel remains free. At 20,000 orders, Retention.com is 527% more expensive than Littledata, with Facebook Sales Channel still at no cost.
Supported data destinations
| Destination | Retention.com | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Retention.com's data destinations focus on enhancing email marketing through Klaviyo by leveraging first-party data for personalized campaigns. In contrast, Facebook Sales Channel's data destinations primarily optimize ad performance on Meta Ads by utilizing customer data for targeted advertising.
Littledata's destinations offer a broader analytics and marketing integration, connecting with multiple platforms like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive. This allows for comprehensive tracking and insights across various channels, enabling a more holistic view of customer interactions and marketing effectiveness compared to the more specialized focus of Retention.com and Facebook Sales Channel.
