Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
You could use both Popsixle for accurate data, and Northbeam for reporting
Feature | Popsixle | Northbeam | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Popsixle focuses on enhancing data accuracy for Facebook and Instagram, emphasizing server-side tracking and identity resolution to optimize audience targeting and conversion tracking. Its primary goal is to improve revenue through better audience insights.
Northbeam offers a comprehensive marketing intelligence platform with a proprietary attribution model and multi-touch attribution, enabling detailed performance analysis. Its fully automatic, no-code setup simplifies implementation, making it user-friendly for marketers.
Littledata combines features from both, providing server-side tracking and identity resolution while ensuring privacy compliance. It also offers a 30-day free trial and automatic tracking of checkout extensibility, appealing to those seeking a straightforward setup.
In summary, Popsixle is tailored for social media data accuracy, Northbeam excels in marketing intelligence and attribution, while Littledata balances ease of use with robust tracking features.
Store size | Popsixle | Northbeam | Littledata |
---|---|---|---|
50 orders / month | $95 | $1000 | $39 |
500 orders / month | $95 | $1000 | $149 |
5,000 orders / month | $250 | $1500 | $349 |
20,000 orders / month | $795 | $3500 | $799 |
For 50 orders, Popsixle is 9.5% of Northbeam and 243.6% of Littledata. For 500 orders, Popsixle and Northbeam are equal at 100%, while Littledata is 156.8% of Popsixle. At 5,000 orders, Popsixle is 16.7% of Northbeam and 71.6% of Littledata. For 20,000 orders, Popsixle is 22.7% of Northbeam and 99.5% of Littledata. Overall, Popsixle is consistently the lowest cost, while Northbeam is the highest, especially at lower order volumes.
Destination | Popsixle | Northbeam | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Klaviyo | ✔️ | ||
Google Ads | ✔️ | ||
Segment | ✔️ | ||
Attentive | ✔️ |