Popsixle vs Northbeam

Is Popsixle or Northbeam a better data solution for Shopify brands?

Popsixle competitors

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.


Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.


You could use both Popsixle for accurate data, and Northbeam for reporting

Popsixle vs Northbeam comparison

FeaturePopsixleNorthbeamLittledata
Server-side tracking✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Fully automatic, no code setupminus✔️✔️
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Popsixle focuses on enhancing data accuracy for Facebook and Instagram, emphasizing server-side tracking and identity resolution to optimize audience targeting and conversion tracking. Its primary goal is to improve revenue through better audience insights.

Northbeam offers a comprehensive marketing intelligence platform with a proprietary attribution model and multi-touch attribution, enabling detailed performance analysis. Its fully automatic, no-code setup simplifies implementation, making it user-friendly for marketers.

Littledata combines features from both, providing server-side tracking and identity resolution while ensuring privacy compliance. It also offers a 30-day free trial and automatic tracking of checkout extensibility, appealing to those seeking a straightforward setup.

In summary, Popsixle is tailored for social media data accuracy, Northbeam excels in marketing intelligence and attribution, while Littledata balances ease of use with robust tracking features.

Cost comparison

Popsixle vs Northbeam's monthly subscription cost

Store sizePopsixleNorthbeamLittledata
50 orders / month$95$1000$39
500 orders / month$95$1000$149
5,000 orders / month$250$1500$349
20,000 orders / month$795$3500$799

For 50 orders, Popsixle is 9.5% of Northbeam and 243.6% of Littledata. For 500 orders, Popsixle and Northbeam are equal at 100%, while Littledata is 156.8% of Popsixle. At 5,000 orders, Popsixle is 16.7% of Northbeam and 71.6% of Littledata. For 20,000 orders, Popsixle is 22.7% of Northbeam and 99.5% of Littledata. Overall, Popsixle is consistently the lowest cost, while Northbeam is the highest, especially at lower order volumes.

Supported data destinations

DestinationPopsixleNorthbeamLittledata
Meta Ads✔️minus✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Google Adsminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Popsixle against Northbeam
How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

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