Popsixle vs Northbeam
Is Popsixle or Northbeam a better data solution for Shopify brands?
What is Popsixle?
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.
Popsixle vs Northbeam comparison
| Feature | Popsixle | Northbeam | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ |  | ✔️ |
| Identity resolution to boost audiences | ✔️ | | ✔️ |
| Customer data to marketing platforms | ✔️ | | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Marketing reporting | | ✔️ | |
| Proprietary attribution model | | ✔️ | |
| 30 day free trial | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Popsixle focuses on enhancing data accuracy for Facebook and Instagram, emphasizing audience targeting and conversion tracking. Northbeam offers comprehensive marketing reporting and a proprietary attribution model, prioritizing automated, no-code setup for growth insights. Littledata stands out with its 30-day free trial, combining features from both competitors—identity resolution, server-side tracking, and automatic checkout tracking—while also providing a fully automated setup. This makes Littledata a versatile choice for brands seeking robust data collection and tracking capabilities across multiple platforms.
Reviews comparison
Popsixle vs Northbeam's customer reviews
| Popsixle | Northbeam | Littledata | |
|---|---|---|---|
| Example product review | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Popsixle vs Northbeam's monthly subscription cost
| Store size | Popsixle | Northbeam | Littledata |
|---|---|---|---|
| 50 orders / month | $95 | $1000 | $39 |
| 500 orders / month | $95 | $1000 | $149 |
| 5,000 orders / month | $250 | $1500 | $349 |
| 20,000 orders / month | $795 | $3500 | $799 |
For 50 orders, Popsixle is 9.5% of Northbeam and 243.6% of Littledata. For 500 orders, Popsixle and Northbeam are equal at 100%, while Littledata is 156.8% of Popsixle. At 5,000 orders, Popsixle is 16.7% of Northbeam and 71.6% of Littledata. For 20,000 orders, Popsixle is 22.7% of Northbeam and 99.5% of Littledata. Overall, Popsixle is consistently the lowest cost, while Northbeam is the highest, especially at lower order volumes.
Supported data destinations
| Destination | Popsixle | Northbeam | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
