Popsixle focuses on enhancing data sent to Facebook and Instagram, improving audience targeting and conversion tracking. Blotout aims to restore marketing signals in a post-cookie environment, identifying returning customers who appear anonymous. Both Popsixle and Blotout offer similar features like identity resolution and server-side tracking, but Popsixle emphasizes Facebook integration, while Blotout addresses anonymity issues.

Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience for ecommerce managers compared to both Popsixle and Blotout.

For 50 orders, Popsixle is 90% more expensive than Blotout and 144% more than Littledata. At 500 orders, Popsixle and Blotout are equal, while Littledata is 57% more expensive than both. For 5000 orders, Popsixle is 70% cheaper than Blotout but 28% more expensive than Littledata. At 20000 orders, Popsixle is 68% cheaper than Blotout and 1% more expensive than Littledata. Overall, Popsixle tends to be more expensive at lower volumes, while Blotout is significantly higher at larger volumes.

Popsixle focuses on integrating data primarily with Meta Ads, enhancing ad targeting and performance. In contrast, Blotout offers a broader range of data destinations, including Google Analytics, Klaviyo, and Google Ads, allowing for comprehensive tracking across multiple platforms. Littledata also supports various destinations like Google Analytics and TikTok, but emphasizes seamless integration with Segment for data management. Overall, Popsixle is more specialized, while Blotout and Littledata provide extensive multi-platform tracking capabilities.