Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.
Feature | Polar Analytics | Upstack Data | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Marketing reporting | ✔️ | ✔️ | |
Proprietary attribution model | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers a pre-built dashboard with out-of-the-box metrics, focusing on marketing reporting and proprietary attribution. Its identity resolution feature enhances audience targeting, but it lacks a free trial option.
Upstack Data provides similar marketing reporting and attribution capabilities, along with a 30-day free trial and a public statement of privacy compliance. Its fully automatic, no-code setup and server-side tracking streamline data integration, making it user-friendly.
Littledata also features a 30-day free trial and emphasizes privacy compliance. It offers identity resolution and server-side tracking, along with automatic checkout tracking, which can enhance eCommerce insights.
In summary, Polar Analytics excels in ready-to-use dashboards, while Upstack Data and Littledata focus on user-friendly setups and trial options, with Littledata providing additional checkout tracking capabilities.
Store size | Polar Analytics | Upstack Data | Littledata |
---|---|---|---|
50 orders / month | $400 | $299 | $39 |
500 orders / month | $400 | $299 | $149 |
5,000 orders / month | $1150 | $599 | $349 |
20,000 orders / month | $3500 | $999 | $799 |
For an online store with 50 orders per month, Polar Analytics is 925% more expensive than Littledata, while Upstack Data is 666% more expensive. At 500 orders, Polar and Upstack are equal, with Littledata being 64% cheaper than both. At 5000 orders, Polar is 96% more than Upstack and 229% more than Littledata. For 20000 orders, Polar is 251% more than Upstack and 338% more than Littledata, while Upstack is 25% more than Littledata.
Destination | Polar Analytics | Upstack Data | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Polar Analytics focuses on integrating data from Meta Ads, Google Ads, and Klaviyo, providing a streamlined approach for eCommerce analytics. Upstack Data includes TikTok alongside the same platforms as Polar, allowing for broader social media insights. Littledata offers a more extensive range of destinations, including Pinterest and Segment, which enhances its capability for multi-channel tracking and customer engagement. The main difference lies in the breadth of platforms supported, with Littledata providing the most comprehensive options for diverse marketing channels.
Feature | Polar Analytics | Upstack Data | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata offers distinct advantages for tracking customers from Shopify to Klaviyo. Its documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Polar Analytics and Upstack Data, Littledata backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions over time. This feature enhances customer insights and segmentation, allowing for more targeted marketing. Additionally, Littledata's use of other marketing channel cookies to boost identity further improves data accuracy and customer tracking. Overall, these benefits make Littledata a more robust choice for CRM management compared to Polar Analytics and Upstack Data.
Feature | Polar Analytics | Upstack Data | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | ✔️ |
Fully automatic setup | ✔️ | ✔️ | |
Server-side Enhanced Conversions | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Polar Analytics | Upstack Data | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |