Polar Analytics vs Northbeam

Is Polar Analytics or Northbeam a better data solution for Shopify brands?

Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.


Northbeam competitors

What is Northbeam?

Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.


Polar Analytics vs Northbeam comparison

FeaturePolar AnalyticsNorthbeamLittledata
Marketing reporting✔️✔️minus
Proprietary attribution model✔️✔️minus
Customer data to marketing platforms✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Polar Analytics offers a pre-built dashboard with out-of-the-box metrics, focusing on marketing reporting and proprietary attribution. It emphasizes ease of use for teams needing quick insights. In contrast, Northbeam provides a fully automatic, no-code setup and supports platforms beyond Shopify, leveraging advanced machine learning for multi-touch attribution and media mix modeling, which may appeal to brands seeking deeper analytical capabilities.

Littledata also features a no-code setup and emphasizes privacy compliance, alongside server-side tracking and automatic checkout tracking. While it shares identity resolution and customer data integration with Polar and Northbeam, its 30-day free trial may attract users looking for a risk-free evaluation.

Overall, Polar is ideal for quick insights, Northbeam excels in advanced analytics, and Littledata offers robust tracking with a focus on privacy and trial accessibility.

Cost comparison

Polar Analytics vs Northbeam's monthly subscription cost

Store sizePolar AnalyticsNorthbeamLittledata
50 orders / month$400$1000$39
500 orders / month$400$1000$149
5,000 orders / month$1150$1500$349
20,000 orders / month$3500$3500$799

For an online store with 50 orders per month, Northbeam is 150% more expensive than Polar Analytics, while Littledata is 90% cheaper. At 500 orders, Polar Analytics and Northbeam are equal, but Littledata is 63% cheaper. For 5,000 orders, Northbeam is 30% more expensive than Polar Analytics, and Littledata is 70% cheaper. At 20,000 orders, both Polar Analytics and Northbeam are equal, with Littledata being 77% cheaper. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationPolar AnalyticsNorthbeamLittledata
Meta Ads✔️minus✔️
Google Ads✔️minus✔️
Klaviyo✔️minus✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Polar Analytics against Northbeam
How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

Does Northbeam work with Shopify?

Yes, Northbeam is installed on 1,900 Shopify sites according to the latest stats from BuiltWith.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Northbeam suitable for Enterprise brands?

Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Which marketing tools does Northbeam support?

Northbeam does not send data into the marketing tools but instead pulls insight from them.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

Who owns Northbeam?

Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.

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