Polar Analytics vs Google Sales Channel

Is Polar Analytics or Google Sales Channel a better data solution for Shopify brands?

Polar Analytics competitors

What is Polar Analytics?

Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.


Google Sales Channel competitors

What is Google Sales Channel(formerly Shopify Trekkie)?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.


Polar Analytics vs Google Sales Channel comparison

FeaturePolar AnalyticsGoogle Sales ChannelLittledata
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Founder owned and led✔️minus✔️
30 day free trialminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Polar Analytics offers comprehensive marketing reporting and a proprietary attribution model, providing pre-built dashboards for actionable insights. Google Sales Channel focuses on seamless integration with Shopify for analytics and ads, emphasizing ease of use with a no-code setup. Littledata stands out with server-side tracking and automatic checkout step tracking, enhancing data accuracy and user experience. While Polar excels in detailed reporting and Google offers straightforward integration, Littledata combines the best of both with robust tracking features and identity resolution, making it a strong choice for data-driven ecommerce strategies.

Reviews comparison

Polar Analytics vs Google Sales Channel's customer reviews

Polar AnalyticsGoogle Sales ChannelLittledata
Example product review"Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources.""I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Polar's customer support is also next to none... they are well worth the price we pay.""Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Polar Analytics vs Google Sales Channel's monthly subscription cost

Store sizePolar AnalyticsGoogle Sales ChannelLittledata
50 orders / month$400$0$39
500 orders / month$400$0$149
5,000 orders / month$1150$0$349
20,000 orders / month$3500$0$799

For an online store with 50 orders, Polar Analytics is 923% more expensive than Littledata. At 500 orders, Polar and Google are equal, while Littledata is 63% cheaper than both. With 5,000 orders, Polar is 229% more than Littledata, while Google remains free. At 20,000 orders, Polar is 338% more than Littledata, and Google continues to be free. Overall, Google Sales Channel is the least expensive option, while Polar Analytics is consistently the most expensive.

Supported data destinations

DestinationPolar AnalyticsGoogle Sales ChannelLittledata
Google Ads✔️✔️✔️
Meta Ads✔️minus✔️
Klaviyo✔️minus✔️
Google Analyticsminus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Polar Analytics focuses on aggregating data from multiple sources, allowing for in-depth analysis across platforms like Meta Ads, Google Ads, and Klaviyo. It provides a comprehensive view of marketing performance.

Google Sales Channel primarily integrates with Google Analytics and Google Ads, emphasizing streamlined reporting and optimization within the Google ecosystem.

Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling diverse tracking and insights across various marketing channels. This flexibility supports a more holistic approach to ecommerce analytics.

Google Ads comparison

Polar Analytics vs Google Sales Channel's solution for Google Ads

FeaturePolar AnalyticsGoogle Sales ChannelLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Tracked direct from Shopify's serversminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Polar Analytics against Google Sales Channel
Can I switch from Polar Analytics to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Polar Analytics setup.

Can I switch from Google Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Google Sales Channel setup.

How does Polar Analytics work?

By deduplicating conversions from multiple ad platforms, Polar Pixel helps you understand the real cost per acquisition and calculate Return on Ad Spend (ROAS) by channel and campaign.

Does Polar Analytics work with Shopify?

Yes, Polar Analytics is installed on 300 Shopify sites according to the latest stats from BuiltWith.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Polar Analytics suitable for Enterprise brands?

Polar Analytics is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Polar Analytics support?

Polar Analytics supports Meta Ads, Google Ads and Klaviyo.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Who owns Polar Analytics?

Polar Analytics is an independent private company headquartered in London. David Dokes is Polar Analytics's CEO.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.