Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.
Feature | Polar Analytics | Google Sales Channel | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers comprehensive marketing reporting and a proprietary attribution model, providing pre-built dashboards for actionable insights. Google Sales Channel focuses on seamless integration with Shopify for analytics and ads, emphasizing ease of use with a no-code setup. Littledata stands out with server-side tracking and automatic checkout step tracking, enhancing data accuracy and user experience. While Polar excels in detailed reporting and Google offers straightforward integration, Littledata combines the best of both with robust tracking features and identity resolution, making it a strong choice for data-driven ecommerce strategies.
Polar Analytics | Google Sales Channel | Littledata | |
---|---|---|---|
Example product review | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Polar's customer support is also next to none... they are well worth the price we pay." | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Polar Analytics | Google Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $400 | $0 | $39 |
500 orders / month | $400 | $0 | $149 |
5,000 orders / month | $1150 | $0 | $349 |
20,000 orders / month | $3500 | $0 | $799 |
For an online store with 50 orders, Polar Analytics is 923% more expensive than Littledata. At 500 orders, Polar and Google are equal, while Littledata is 63% cheaper than both. With 5,000 orders, Polar is 229% more than Littledata, while Google remains free. At 20,000 orders, Polar is 338% more than Littledata, and Google continues to be free. Overall, Google Sales Channel is the least expensive option, while Polar Analytics is consistently the most expensive.
Destination | Polar Analytics | Google Sales Channel | Littledata |
---|---|---|---|
Google Ads | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Google Analytics | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Polar Analytics focuses on aggregating data from multiple sources, allowing for in-depth analysis across platforms like Meta Ads, Google Ads, and Klaviyo. It provides a comprehensive view of marketing performance.
Google Sales Channel primarily integrates with Google Analytics and Google Ads, emphasizing streamlined reporting and optimization within the Google ecosystem.
Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling diverse tracking and insights across various marketing channels. This flexibility supports a more holistic approach to ecommerce analytics.
Feature | Polar Analytics | Google Sales Channel | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |