Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done. Polar Analytics is used by 300 Shopify sites according to BuiltWith.
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
You could use both Google Sales Channel for accurate data, and Polar Analytics for reporting
Feature | Polar Analytics | Google Sales Channel | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers a comprehensive pre-built dashboard with marketing reporting and a proprietary attribution model, providing in-depth insights tailored for e-commerce. Its focus on out-of-the-box metrics allows teams to quickly access essential data for decision-making.
In contrast, Google Sales Channel emphasizes ease of use with a fully automatic, no-code setup and a built-in connector for Analytics and Ads. While it provides essential customer data integration, it lacks the advanced reporting features of Polar.
Littledata also offers a no-code setup and identity resolution, similar to Polar and Google. However, it stands out with server-side tracking and automatic checkout extensibility, enhancing data accuracy and user experience.
Overall, Polar Analytics excels in detailed reporting and attribution, while Google Sales Channel and Littledata focus on ease of integration and compliance, with Littledata providing additional tracking capabilities.
Store size | Polar Analytics | Google Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $400 | $0 | $39 |
500 orders / month | $400 | $0 | $149 |
5,000 orders / month | $1150 | $0 | $349 |
20,000 orders / month | $3500 | $0 | $799 |
For an online store with 50 orders, Polar Analytics is 923% more expensive than Littledata. At 500 orders, Polar and Google are equal, while Littledata is 63% cheaper than both. With 5,000 orders, Polar is 229% more than Littledata, while Google remains free. At 20,000 orders, Polar is 338% more than Littledata, and Google continues to be free. Overall, Google Sales Channel is the least expensive option, while Polar Analytics is consistently the most expensive.
Destination | Polar Analytics | Google Sales Channel | Littledata |
---|---|---|---|
Google Ads | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Google Analytics | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Polar Analytics focuses on aggregating data from multiple sources, allowing for in-depth analysis across platforms like Meta Ads, Google Ads, and Klaviyo. It provides a comprehensive view of marketing performance.
Google Sales Channel primarily integrates with Google Analytics and Google Ads, emphasizing streamlined reporting and optimization within the Google ecosystem.
Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling diverse tracking and insights across various marketing channels. This flexibility supports a more holistic approach to ecommerce analytics.
Feature | Polar Analytics | Google Sales Channel | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Server-side Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |