Polar is a pre-built dashboard for commerce with out-of-the-box metrics and reports to ensure your team has the insights to get their jobs done.
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
Feature | Polar Analytics | Facebook Sales Channel | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Polar Analytics offers comprehensive marketing reporting and a proprietary attribution model, providing pre-built dashboards for actionable insights. In contrast, Facebook Sales Channel focuses on seamless integration with Meta Ads, emphasizing ease of use with a no-code setup. Littledata stands out with its server-side tracking and automatic checkout step tracking, enhancing data accuracy and user experience. Additionally, it combines features from both competitors, such as identity resolution and customer data integration, while also offering a 30-day free trial and being founder-owned, making it a robust choice for ecommerce tracking and data collection.
Polar Analytics | Facebook Sales Channel | Littledata | |
---|---|---|---|
Example product review | "Negative points? None so far ... Getting started was incredibly easy ... integrates smoothly with all our tools and data sources." | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Polar's customer support is also next to none... they are well worth the price we pay." | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Polar Analytics | Facebook Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $400 | $0 | $39 |
500 orders / month | $400 | $0 | $149 |
5,000 orders / month | $1150 | $0 | $349 |
20,000 orders / month | $3500 | $0 | $799 |
For an online store with 50 orders, Polar Analytics is 923% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Polar Analytics and Facebook Sales Channel are equal at $400, while Littledata is 63% cheaper. With 5000 orders, Polar Analytics is 229% more than Littledata, and Facebook Sales Channel remains free. At 20000 orders, Polar Analytics is 338% more than Littledata, with Facebook Sales Channel still at no cost.
Destination | Polar Analytics | Facebook Sales Channel | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Polar Analytics focuses on aggregating data from various sources, providing insights across platforms like Meta Ads, Google Ads, and Klaviyo, allowing for comprehensive analysis and reporting. Facebook Sales Channel primarily integrates with Meta Ads, optimizing ad performance directly within the Facebook ecosystem. Littledata offers a broader range of destinations, including Google Analytics, TikTok, and Pinterest, enabling multi-channel tracking and insights across diverse platforms. The main difference lies in Polar's emphasis on cross-platform analytics, Facebook's focus on Meta Ads, and Littledata's extensive multi-channel tracking capabilities.
Feature | Polar Analytics | Facebook Sales Channel | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |