Littledata vs Blotout

Is Littledata or Blotout a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

  • Founder-led and product-driven — purpose-built for modern Shopify tracking
  • Set up in under 10 minutes — no dev team or GTM required
  • Server-side tracking, integrated with GA4, Meta Ads, and Klaviyo

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.


Make the move to Littledata

Founder-led. Strong product. Pay less.

FeatureLittledataBlotout
Founder owned and led✔️✔️
Identity resolution to boost audiences✔️✔️
Server-side tracking✔️✔️
Customer data to marketing platforms✔️✔️
30 day free trial✔️minus
Fully automatic, no code setup✔️minus
Automatic tracking of checkout steps✔️minus
No-code setup for Shopify Hydrogen✔️minus
Works with platforms other than Shopifyminus✔️

Littledata offers a 30-day free trial and a fully automatic, no-code setup specifically designed for Shopify, allowing for quick implementation in under 10 minutes. It features automatic tracking of checkout steps and integrates seamlessly with GA4, Meta Ads, and Klaviyo. While Blotout also provides identity resolution and server-side tracking, it supports multiple platforms beyond Shopify. Littledata's focus on Shopify and its ease of setup give it an edge, particularly for brands seeking efficient, tailored solutions without developer involvement.

Reviews comparison

Littledata vs Blotout's customer reviews

LittledataBlotout
Example product review"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution.""After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity."
Example support review"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!""It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service."
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Cost comparison

Littledata vs Blotout's monthly subscription cost

Store sizeLittledataBlotout
50 orders / month$39$50
500 orders / month$149$250
5,000 orders / month$349$830
20,000 orders / month$799$2500

For an online store with 50 orders, Blotout is approximately 28% more expensive than Littledata. At 500 orders, all services cost the same. For 5000 orders, Blotout is about 137% more expensive than Littledata. At 20,000 orders, Blotout costs around 212% more than Littledata. Overall, Littledata offers a more competitive pricing structure, especially at higher order volumes, while Blotout significantly increases in cost as order volume rises.

Supported data destinations

DestinationLittledataBlotout
Google Analytics✔️✔️
Meta Ads✔️✔️
Klaviyo✔️✔️
Google Ads✔️✔️
Attentive✔️✔️
TikTok✔️minus
Pinterest✔️minus
Segment✔️minus
Postscriptminus✔️

Littledata offers a broader range of data destinations, including TikTok and Pinterest, which allows for more diverse marketing channel integration. It also supports Segment, enabling advanced data routing and analytics. In contrast, Blotout focuses on essential platforms like Postscript for SMS marketing but lacks TikTok and Pinterest. Both solutions integrate with Google Analytics, Meta Ads, Klaviyo, Google Ads, and Attentive, but Littledata's additional destinations provide more options for tracking and optimizing across various channels.

Google Analytics comparison

Littledata vs Blotout's solution for Google Analytics

FeatureLittledataBlotout
Product list views & clicks
Tracks products list as you scroll✔️minus
Tracks clicks on product list✔️minus
Consistent product identifier in GA4✔️minus
Add to Cart
Tracked server-side✔️minus
Enriched product info✔️minus
Tracks remove from cart✔️minus
Tracked client-sideminus✔️
Checkout steps
Tracked direct from Shopify's servers✔️minus
Compatible with checkout extensibility✔️minus
Compatible with accelerated checkouts✔️minus
Purchase
Tracked server side for 100% accuracy✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filter orders by sales channel✔️minus
Includes refunds✔️minus
User-provided data for improved attribution✔️minus
Custom mapping to a source / medium✔️minus

Littledata's purchase tracking for Google Analytics offers GDPR/CCPA compliance by allowing end-users to opt out and ensures no new emails are added to marketing lists. It enhances identity through other marketing channel cookies and backstitches Klaviyo profiles to previous customer events. Both Littledata and Blotout provide server-side tracking for 100% accuracy. However, Littledata includes features like post-purchase upsells, recurring orders, order filtering by sales channel, refunds, user-provided data for better attribution, and custom mapping to source/medium, which may offer more comprehensive insights compared to Blotout's focus on accuracy alone.

Klaviyo comparison

Littledata vs Blotout's solution for Klaviyo

FeatureLittledataBlotout
Identity resolution
Never adds new emails to your marketing list✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Uses other marketing channel cookies to boost identity✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked client-sideminus✔️
Added to Cart trigger
Reliable via Shopify's servers✔️minus
Enriched product info (e.g. category)✔️minus
Backwards compatible with Klaviyo templates✔️minus
Target the whole contents of the cart✔️minus
Unreliable tracking of button clicksminus✔️
Checkout Started trigger
Direct from Shopify's servers✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked via the checkout pageminus✔️

Littledata offers comprehensive tracking capabilities that enhance customer data integration between Shopify and Klaviyo. Its unique features, such as backstitching Klaviyo profiles onto previous customer events, provide a complete view of customer interactions. Additionally, Littledata's use of marketing channel cookies boosts identity resolution, ensuring more accurate targeting. Unlike Blotout, which only prevents new emails from being added to the marketing list, Littledata also addresses GDPR/CCPA compliance with clear opt-out documentation, making it a more robust solution for managing customer data while maintaining compliance. This combination of features makes Littledata a superior choice for tracking customers effectively.

Google Ads comparison

Littledata vs Blotout's solution for Google Ads

FeatureLittledataBlotout
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus
Real-time tracking of Enhanced Conversions✔️minus
Fully automatic setup✔️minus
New vs Returning customer conversions✔️minus
Unreliable tracking via thank you pageminus✔️

Meta Ads comparison

Littledata vs Blotout's solution for Meta Ads

FeatureLittledataBlotout
Key benefits
Boost to Event Match Quality Score✔️✔️
100% accurate revenue in Meta✔️minus
Pre-purchase audiences based on first-party data✔️minus
Target subscriptions vs one-time purchases✔️minus
Fully automatic setup✔️minus
AddToCart
Via Conversions API✔️minus
InitiateCheckout
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus
New vs Returning customer conversions✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Blotout
Can I switch from Blotout to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Blotout setup.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.