Littledata vs Blotout

Is Littledata or Blotout a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo and Google Ads, and is used by 900 Shopify sites.


Overall Littledata vs Blotout comparison

FeatureLittledataBlotout
Overall benefits
30 day free trial✔️minus
Fully privacy compliant✔️minus
Identity resolution / session enrichment✔️✔️
Server-side tracking✔️✔️
Customer data to marketing platforms✔️✔️
Fully automatic, no code setup✔️minus
Automatic tracking of checkout extensibility✔️minus
Supported destinations
Google Analytics✔️✔️
Meta Ads✔️✔️
TikTok✔️minus
Pinterest✔️minus
Klaviyo✔️✔️
Google Ads✔️✔️
Segment✔️minus

Google Analytics comparison

Comparing Littledata against Blotout's solution for Google Analytics

FeatureLittledataBlotout
Product list views & clicks
Tracks products list as you scroll✔️minus
Tracks clicks on product list✔️minus
Consistent product identifier in GA4✔️minus
Add to Cart event
Tracked server-side✔️minus
Enriched product info✔️minus
Tracks remove from cart✔️minus
Tracked client-sideminus✔️
Checkout steps
All steps tracked server-side✔️minus
Compatible with checkout extensibility✔️minus
Compatible with accelerated checkouts✔️minus
Purchase event
Tracked server side✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude order from some channels✔️minus
Includes refunds✔️minus
User-provided data for improved attribution✔️minus

Klaviyo comparison

Comparing Littledata against Blotout's solution for Klaviyo

FeatureLittledataBlotout
Identity resolution
Privacy compliant - visitor can opt out✔️minus
Does not use third-party email lists✔️✔️
Uses other marketing channel cookies to boost identity✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info✔️minus
Backwards compatible with Klaviyo templates✔️minus
Trigger split by product category✔️minus
Tracked client-sideminus✔️
Added to Cart trigger
Tracked server-side✔️minus
Enriched product info✔️minus
Backwards compatible with Klaviyo templates✔️minus
Trigger split by product category✔️minus
Tracks remove from cart✔️minus
Tracked client-sideminus✔️
Checkout Started trigger
Tracked client-sideminus✔️

Google Ads comparison

Comparing Littledata against Blotout's solution for Google Ads

FeatureLittledataBlotout
Google Ads Conversions
Server-side Enhanced Conversions✔️minus
Real-time tracking of Enhanced Conversions✔️minus
Client-side Enhanced Conversionsminus✔️

Meta Ads comparison

Comparing Littledata against Blotout's solution for Meta Ads

FeatureLittledataBlotout
Key benefits
100% accurate revenue in Meta✔️minus
Boost to Event Match Quality Score✔️✔️
Pre-purchase audiences based on first-party data✔️minus
Target subscriptions vs one-time purchases✔️minus
Added to Cart trigger
Via Conversions API✔️minus
Checkout steps
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Blotout
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo and Google Ads.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

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