Littledata offers a comprehensive solution tailored for Shopify Plus brands, emphasizing ease of use with its fully automatic, no-code setup and a 30-day free trial. Its public statement of privacy compliance enhances trust, while features like automatic tracking of checkout extensibility streamline data collection. Littledata's focus on server-side tracking and identity resolution helps brands like Rothy's and Jaxxon effectively connect marketing channels with customer data, driving revenue growth.

In contrast, Blotout also provides identity resolution and server-side tracking but is designed for a broader range of platforms beyond Shopify. While it addresses the challenges of the post-cookie world by restoring marketing signals, it lacks the specific Shopify integration and ease of setup that Littledata offers. Overall, Littledata is more suited for Shopify brands seeking a seamless, compliant, and efficient tracking solution.

For an online store with 50 orders, Blotout is approximately 28% more expensive than Littledata. At 500 orders, all services cost the same. For 5000 orders, Blotout is about 137% more expensive than Littledata. At 20,000 orders, Blotout costs around 212% more than Littledata. Overall, Littledata offers a more competitive pricing structure, especially at higher order volumes, while Blotout significantly increases in cost as order volume rises.

Littledata offers a broader range of data destinations, including TikTok and Pinterest, which allows for more diverse marketing channel integration. It also supports Segment, enabling advanced data routing and analytics. In contrast, Blotout focuses on essential platforms like Postscript for SMS marketing but lacks TikTok and Pinterest. Both solutions integrate with Google Analytics, Meta Ads, Klaviyo, Google Ads, and Attentive, but Littledata's additional destinations provide more options for tracking and optimizing across various channels.

Littledata's purchase tracking for Google Analytics offers GDPR/CCPA compliance by allowing end-users to opt out and ensures no new emails are added to marketing lists. It enhances identity through other marketing channel cookies and backstitches Klaviyo profiles to previous customer events. Both Littledata and Blotout provide server-side tracking for 100% accuracy. However, Littledata includes features like post-purchase upsells, recurring orders, order filtering by sales channel, refunds, user-provided data for better attribution, and custom mapping to source/medium, which may offer more comprehensive insights compared to Blotout's focus on accuracy alone.

Littledata offers comprehensive tracking capabilities that enhance customer data integration between Shopify and Klaviyo. Its unique features, such as backstitching Klaviyo profiles onto previous customer events, provide a complete view of customer interactions. Additionally, Littledata's use of marketing channel cookies boosts identity resolution, ensuring more accurate targeting. Unlike Blotout, which only prevents new emails from being added to the marketing list, Littledata also addresses GDPR/CCPA compliance with clear opt-out documentation, making it a more robust solution for managing customer data while maintaining compliance. This combination of features makes Littledata a superior choice for tracking customers effectively.