Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Feature | Littledata | Blotout |
---|---|---|
Founder owned and led | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Automatic tracking of checkout steps | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | |
Works with platforms other than Shopify | ✔️ |
Littledata offers a 30-day free trial and a fully automatic, no-code setup specifically designed for Shopify, allowing for quick implementation in under 10 minutes. It features automatic tracking of checkout steps and integrates seamlessly with GA4, Meta Ads, and Klaviyo. While Blotout also provides identity resolution and server-side tracking, it supports multiple platforms beyond Shopify. Littledata's focus on Shopify and its ease of setup give it an edge, particularly for brands seeking efficient, tailored solutions without developer involvement.
Littledata | Blotout | |
---|---|---|
Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." |
Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." |
Link | Read more reviews |
Store size | Littledata | Blotout |
---|---|---|
50 orders / month | $39 | $50 |
500 orders / month | $149 | $250 |
5,000 orders / month | $349 | $830 |
20,000 orders / month | $799 | $2500 |
For an online store with 50 orders, Blotout is approximately 28% more expensive than Littledata. At 500 orders, all services cost the same. For 5000 orders, Blotout is about 137% more expensive than Littledata. At 20,000 orders, Blotout costs around 212% more than Littledata. Overall, Littledata offers a more competitive pricing structure, especially at higher order volumes, while Blotout significantly increases in cost as order volume rises.
Destination | Littledata | Blotout |
---|---|---|
Google Analytics | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ |
TikTok | ✔️ | |
✔️ | ||
Segment | ✔️ | |
Postscript | ✔️ |
Littledata offers a broader range of data destinations, including TikTok and Pinterest, which allows for more diverse marketing channel integration. It also supports Segment, enabling advanced data routing and analytics. In contrast, Blotout focuses on essential platforms like Postscript for SMS marketing but lacks TikTok and Pinterest. Both solutions integrate with Google Analytics, Meta Ads, Klaviyo, Google Ads, and Attentive, but Littledata's additional destinations provide more options for tracking and optimizing across various channels.
Feature | Littledata | Blotout |
---|---|---|
Product list views & clicks | ||
Tracks products list as you scroll | ✔️ | |
Tracks clicks on product list | ✔️ | |
Consistent product identifier in GA4 | ✔️ | |
Add to Cart | ||
Tracked server-side | ✔️ | |
Enriched product info | ✔️ | |
Tracks remove from cart | ✔️ | |
Tracked client-side | ✔️ | |
Checkout steps | ||
Tracked direct from Shopify's servers | ✔️ | |
Compatible with checkout extensibility | ✔️ | |
Compatible with accelerated checkouts | ✔️ | |
Purchase | ||
Tracked server side for 100% accuracy | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filter orders by sales channel | ✔️ | |
Includes refunds | ✔️ | |
User-provided data for improved attribution | ✔️ | |
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking for Google Analytics offers GDPR/CCPA compliance by allowing end-users to opt out and ensures no new emails are added to marketing lists. It enhances identity through other marketing channel cookies and backstitches Klaviyo profiles to previous customer events. Both Littledata and Blotout provide server-side tracking for 100% accuracy. However, Littledata includes features like post-purchase upsells, recurring orders, order filtering by sales channel, refunds, user-provided data for better attribution, and custom mapping to source/medium, which may offer more comprehensive insights compared to Blotout's focus on accuracy alone.
Feature | Littledata | Blotout |
---|---|---|
Identity resolution | ||
Never adds new emails to your marketing list | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Tracked client-side | ✔️ | |
Added to Cart trigger | ||
Reliable via Shopify's servers | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Target the whole contents of the cart | ✔️ | |
Unreliable tracking of button clicks | ✔️ | |
Checkout Started trigger | ||
Direct from Shopify's servers | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Tracked via the checkout page | ✔️ |
Littledata offers comprehensive tracking capabilities that enhance customer data integration between Shopify and Klaviyo. Its unique features, such as backstitching Klaviyo profiles onto previous customer events, provide a complete view of customer interactions. Additionally, Littledata's use of marketing channel cookies boosts identity resolution, ensuring more accurate targeting. Unlike Blotout, which only prevents new emails from being added to the marketing list, Littledata also addresses GDPR/CCPA compliance with clear opt-out documentation, making it a more robust solution for managing customer data while maintaining compliance. This combination of features makes Littledata a superior choice for tracking customers effectively.
Feature | Littledata | Blotout |
---|---|---|
Google Ads Conversions | ||
Tracked direct from Shopify's servers | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | |
Fully automatic setup | ✔️ | |
New vs Returning customer conversions | ✔️ | |
Unreliable tracking via thank you page | ✔️ |
Feature | Littledata | Blotout |
---|---|---|
Key benefits | ||
Boost to Event Match Quality Score | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | |
Fully automatic setup | ✔️ | |
AddToCart | ||
Via Conversions API | ✔️ | |
InitiateCheckout | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ | |
New vs Returning customer conversions | ✔️ |