Fueled vs Wunderkind
Is Fueled or Wunderkind a better data solution for Shopify brands?
What is Fueled?
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
What is Wunderkind?
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.
Fueled vs Wunderkind comparison
| Feature | Fueled | Wunderkind | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ |  | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| No-code setup for Shopify Hydrogen | ✔️ | | ✔️ |
| 30 day free trial | | | ✔️ |
| Public statement of privacy compliance | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
Fueled offers a comprehensive solution for collecting and organizing first-party eCommerce customer data across various platforms, including Shopify, BigCommerce, and more. Its standout features include server-side tracking and a no-code setup specifically for Shopify Hydrogen, making it user-friendly for eCommerce managers. Fueled focuses on data capture from multiple channels, allowing for flexible usage.
In comparison, Wunderkind emphasizes AI-driven performance marketing, focusing on customer acquisition and retention through owned channels. While it also provides identity resolution and integration with various platforms, it lacks the specific server-side tracking and no-code setup features that Fueled offers.
Littledata provides a 30-day free trial and emphasizes privacy compliance, along with server-side tracking and automatic setup. It also includes automatic tracking of checkout extensibility, which can be beneficial for eCommerce operations. Overall, Fueled stands out for its ease of use and multi-platform data capture capabilities.
Cost comparison
Fueled vs Wunderkind's monthly subscription cost
| Store size | Fueled | Wunderkind | Littledata |
|---|---|---|---|
| 50 orders / month | $189 | $ | $39 |
| 500 orders / month | $349 | $ | $149 |
| 5,000 orders / month | $879 | $ | $349 |
| 20,000 orders / month | $2000 | $ | $799 |
Supported data destinations
| Destination | Fueled | Wunderkind | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Segment | ✔️ | | ✔️ |
| Meta Ads | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Attentive | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ |
Fueled focuses on integrating with major advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, enabling comprehensive tracking and analytics for marketing performance. Wunderkind specializes in customer engagement through email and SMS marketing, integrating with Klaviyo and Attentive to optimize personalized communication. Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a more extensive tracking solution that covers both marketing analytics and customer engagement. This diversity allows for a more holistic view of customer interactions across various channels.
