Facebook Sales Channel vs Wunderkind

Is Facebook Sales Channel or Wunderkind a better data solution for Shopify brands?

Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.


Wunderkind competitors

What is Wunderkind(formerly Bounce X)?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale.


Facebook Sales Channel vs Wunderkind comparison

FeatureFacebook Sales ChannelWunderkindLittledata
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Identity resolution to boost audiencesminus✔️✔️
Works with platforms other than Shopifyminus✔️minus
Founder owned and ledminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Facebook Sales Channel offers a seamless integration with Shopify, providing customer data to marketing platforms with a no-code setup and a 30-day free trial. However, it is limited to Shopify. Wunderkind enhances audience targeting through identity resolution and works with various platforms, but lacks the automatic tracking of checkout steps. Littledata excels by combining features from both, offering identity resolution, server-side tracking, and automatic checkout tracking, along with a 30-day free trial and a founder-led approach, making it a more comprehensive solution for data collection and tracking.

Reviews comparison

Facebook Sales Channel vs Wunderkind's customer reviews

Facebook Sales ChannelWunderkindLittledata
Example product review"Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns.""I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Cannot get anyone to follow through and help me... I get bounced around from tech support person to another.""Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviews

Cost comparison

Facebook Sales Channel vs Wunderkind's monthly subscription cost

Store sizeFacebook Sales ChannelWunderkindLittledata
50 orders / month$0$$39
500 orders / month$0$$149
5,000 orders / month$0$$349
20,000 orders / month$0$$799

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Supported data destinations

DestinationFacebook Sales ChannelWunderkindLittledata
Meta Ads✔️minus✔️
Klaviyominus✔️✔️
Attentiveminus✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Google Adsminusminus✔️
Segmentminusminus✔️

Facebook Sales Channel's data destinations focus primarily on integrating with Meta Ads, optimizing ad performance and audience targeting within the Facebook ecosystem. Wunderkind's data destinations, including Klaviyo and Attentive, emphasize personalized marketing through email and SMS, leveraging customer data for tailored messaging. Littledata's destinations offer a broader analytics approach, integrating with multiple platforms like Google Analytics, Meta Ads, TikTok, and more, providing comprehensive insights across various marketing channels. This allows for a more holistic view of customer interactions and performance metrics, facilitating better decision-making for ecommerce strategies.

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Facebook Sales Channel against Wunderkind
Can I switch from Facebook Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Facebook Sales Channel setup.

Can I switch from Wunderkind to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wunderkind setup.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Wunderkind?

Wunderkind(formerly Bounce X) is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.