Facebook Sales Channel offers seamless integration with Shopify for customer data transfer to marketing platforms, with a focus on Meta Ads. It features a 30-day free trial and requires no coding. In contrast, Triple Whale provides advanced marketing reporting and a proprietary attribution model, also with no-code setup, but lacks the same level of server-side tracking. Littledata excels with its automatic tracking of checkout steps and server-side tracking, enhancing data accuracy and audience targeting. It also shares the benefits of being founder-owned and offers a 30-day free trial, making it a strong contender for comprehensive data collection and tracking.

For an online store with 50 orders, Triple Whale is 765% more expensive than Littledata. At 500 orders, Triple Whale is 0% since it costs $0, while Littledata is 284% more expensive than Facebook Sales Channel. At 5000 orders, Triple Whale is 320% more than Littledata. Finally, at 20000 orders, Triple Whale is 404% more expensive than Littledata. Overall, Facebook Sales Channel remains free, while Triple Whale's costs significantly increase with order volume compared to Littledata.

Facebook Sales Channel's data destinations focus primarily on integrating with Meta Ads, optimizing ad performance directly within the Facebook ecosystem. In contrast, Triple Whale offers a broader range of data destinations, including Klaviyo and Google Ads, allowing for more diverse marketing strategies across multiple platforms. Littledata expands this further by supporting a wider array of destinations, including TikTok and Pinterest, in addition to Klaviyo and Google Ads, enabling comprehensive tracking and analytics across various channels. This diversity allows brands to leverage insights from multiple sources for more effective marketing and customer engagement.