Facebook Sales Channel offers a seamless integration with Shopify, providing customer data to marketing platforms and a fully automatic, no-code setup. Its public statement of privacy compliance and 30-day free trial enhance trust and accessibility. However, it primarily focuses on Meta Ads.

In contrast, Triple Whale emphasizes marketing reporting and a proprietary attribution model, also featuring automatic setup and customer data integration. Its identity resolution capabilities are designed to enhance audience targeting, making it more analytics-focused.

Littledata shares similar features, including a 30-day free trial and privacy compliance, but adds server-side tracking and automatic checkout extensibility tracking, which can provide deeper insights into customer behavior.

Overall, Facebook Sales Channel is best for Meta Ads integration, while Triple Whale and Littledata offer more comprehensive analytics and tracking capabilities.

For an online store with 50 orders, Triple Whale is 765% more expensive than Littledata. At 500 orders, Triple Whale is 0% since it costs $0, while Littledata is 284% more expensive than Facebook Sales Channel. At 5000 orders, Triple Whale is 320% more than Littledata. Finally, at 20000 orders, Triple Whale is 404% more expensive than Littledata. Overall, Facebook Sales Channel remains free, while Triple Whale's costs significantly increase with order volume compared to Littledata.

Facebook Sales Channel's data destinations focus primarily on integrating with Meta Ads, optimizing ad performance directly within the Facebook ecosystem. In contrast, Triple Whale offers a broader range of data destinations, including Klaviyo and Google Ads, allowing for more diverse marketing strategies across multiple platforms. Littledata expands this further by supporting a wider array of destinations, including TikTok and Pinterest, in addition to Klaviyo and Google Ads, enabling comprehensive tracking and analytics across various channels. This diversity allows brands to leverage insights from multiple sources for more effective marketing and customer engagement.