Facebook Sales Channel vs Retention.com
Is Facebook Sales Channel or Retention.com a better data solution for Shopify brands?
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.
What is Retention.com?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.
Facebook Sales Channel vs Retention.com comparison
| Feature | Facebook Sales Channel | Retention.com | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  | ✔️ |
| Public statement of privacy compliance | ✔️ | | ✔️ |
| Fully automatic, no code setup | ✔️ | | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Facebook Sales Channel offers a seamless integration with Shopify, providing customer data to marketing platforms and a fully automatic, no-code setup. Its built-in connector for Meta Ads simplifies advertising efforts but is limited to Shopify. Retention.com focuses on identity resolution to recover lost shoppers and enhance Klaviyo revenue, making it versatile for platforms beyond Shopify. Littledata combines features from both, including identity resolution, server-side tracking, and automatic checkout tracking, while also ensuring privacy compliance and offering a 30-day free trial. Overall, Littledata provides a more comprehensive solution for tracking and data collection across multiple platforms, while Facebook Sales Channel is more Shopify-centric, and Retention.com specializes in recovering lost sales.
Cost comparison
Facebook Sales Channel vs Retention.com's monthly subscription cost
| Store size | Facebook Sales Channel | Retention.com | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $500 | $39 |
| 500 orders / month | $0 | $500 | $149 |
| 5,000 orders / month | $0 | $2000 | $349 |
| 20,000 orders / month | $0 | $5000 | $799 |
For an online store with 50 orders, Retention.com is 1,282% more expensive than Littledata. At 500 orders, Retention.com is 0% (free) while Littledata is 284% more expensive than Facebook Sales Channel. With 5,000 orders, Retention.com is 471% more than Littledata. At 20,000 orders, Retention.com is 526% more expensive than Littledata. Overall, Facebook Sales Channel remains free across all order volumes, while Retention.com consistently has significantly higher costs compared to Littledata.
Supported data destinations
| Destination | Facebook Sales Channel | Retention.com | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Facebook Sales Channel's data destination, Meta Ads, focuses on optimizing ad performance and audience targeting within the Facebook ecosystem, leveraging user interactions for better ad placements. Retention.com's data destination, Klaviyo, emphasizes customer retention and personalized email marketing based on user behavior and purchase history.
Littledata's destinations provide a broader analytics framework, integrating with multiple platforms like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive. This allows for comprehensive tracking and insights across various channels, enhancing overall marketing strategies and customer engagement.
