Facebook Sales Channel vs Retention.com
Is Facebook Sales Channel or Retention.com a better data solution for Shopify brands?
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
What is Retention.com(formerly GetEmails)?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
Facebook Sales Channel vs Retention.com comparison
| Feature | Facebook Sales Channel | Retention.com | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  | ✔️ |
| Fully automatic, no code setup | ✔️ | | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| Founder owned and led | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Facebook Sales Channel offers a seamless integration with Shopify for customer data transfer to marketing platforms, featuring a no-code setup and a 30-day free trial. However, it is limited to Shopify. Retention.com enhances audience targeting through identity resolution and works with multiple platforms, but lacks server-side tracking. Littledata excels with its comprehensive features, including server-side tracking, automatic checkout step tracking, and identity resolution, while also providing a 30-day free trial and a no-code setup. This makes Littledata a more versatile choice for data collection and tracking across various platforms.
Reviews comparison
Facebook Sales Channel vs Retention.com's customer reviews
| Facebook Sales Channel | Retention.com | Littledata | |
|---|---|---|---|
| Example product review | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Facebook Sales Channel vs Retention.com's monthly subscription cost
| Store size | Facebook Sales Channel | Retention.com | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $500 | $39 |
| 500 orders / month | $0 | $500 | $149 |
| 5,000 orders / month | $0 | $2000 | $349 |
| 20,000 orders / month | $0 | $5000 | $799 |
For an online store with 50 orders, Retention.com is 1,282% more expensive than Littledata. At 500 orders, Retention.com is 0% (free) while Littledata is 284% more expensive than Facebook Sales Channel. With 5,000 orders, Retention.com is 471% more than Littledata. At 20,000 orders, Retention.com is 526% more expensive than Littledata. Overall, Facebook Sales Channel remains free across all order volumes, while Retention.com consistently has significantly higher costs compared to Littledata.
Supported data destinations
| Destination | Facebook Sales Channel | Retention.com | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Facebook Sales Channel's data destination, Meta Ads, focuses on optimizing ad performance and audience targeting within the Facebook ecosystem, leveraging user interactions for better ad placements. Retention.com's data destination, Klaviyo, emphasizes customer retention and personalized email marketing based on user behavior and purchase history.
Littledata's destinations provide a broader analytics framework, integrating with multiple platforms like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive. This allows for comprehensive tracking and insights across various channels, enhancing overall marketing strategies and customer engagement.
