Facebook Sales Channel vs Blotout

Is Facebook Sales Channel or Blotout a better data solution for Shopify brands?

Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.


Facebook Sales Channel vs Blotout comparison

FeatureFacebook Sales ChannelBlotoutLittledata
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Identity resolution to boost audiencesminus✔️✔️
Direct from Shopify's serversminus✔️✔️
Founder owned and ledminus✔️✔️
Works with platforms other than Shopifyminus✔️minus
Natively supports Shopify Marketsminusminus✔️
Automatic tracking of checkout stepsminusminus✔️

Facebook Sales Channel offers a seamless integration with Shopify for customer data transfer to marketing platforms, featuring a 30-day free trial and no-code setup. However, it is limited to Shopify. Blotout provides identity resolution and works with multiple platforms, but may not have the same ease of integration. Littledata excels with its server-side tracking, automatic checkout step tracking, and similar features to both, while also being founder-owned. It combines the best of both worlds, offering robust identity resolution and ease of use across various platforms, making it a strong choice for comprehensive data collection and tracking.

Reviews comparison

Facebook Sales Channel vs Blotout's customer reviews

Facebook Sales ChannelBlotoutLittledata
Example product review"Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns.""After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Cannot get anyone to follow through and help me... I get bounced around from tech support person to another.""It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviews

Cost comparison

Facebook Sales Channel vs Blotout's monthly subscription cost

Store sizeFacebook Sales ChannelBlotoutLittledata
50 orders / month$0$79$39
500 orders / month$0$400$199
5,000 orders / month$0$1980$449
20,000 orders / month$0$5000$1390

For 50 orders, Blotout is 102.56% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Blotout, which is free. For 5,000 orders, Blotout is 467.35% more expensive than Littledata. At 20,000 orders, Blotout is 526.66% more expensive than Littledata. Throughout all order volumes, Facebook Sales Channel remains free, making it the most cost-effective option compared to both Blotout and Littledata, which vary significantly in pricing as order volume increases.

Supported data destinations

DestinationFacebook Sales ChannelBlotoutLittledata
Meta Ads✔️✔️✔️
Google Analyticsminus✔️✔️
Klaviyominus✔️✔️
Google Adsminus✔️✔️
Attentiveminus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

The main difference lies in the range and integration of data destinations. Facebook Sales Channel's data destination focuses primarily on Meta Ads, optimizing ad performance within the Facebook ecosystem. In contrast, Blotout offers a broader array of destinations, including Google Analytics, Klaviyo, and Google Ads, allowing for more comprehensive cross-platform tracking. Littledata also provides extensive integrations, including TikTok and Pinterest, enhancing multi-channel marketing capabilities. While Blotout and Littledata support similar platforms, Littledata's inclusion of additional channels like TikTok and Pinterest offers a wider reach for ecommerce analytics and marketing strategies.

Meta Ads comparison

Facebook Sales Channel vs Blotout's solution for Meta Ads

FeatureFacebook Sales ChannelBlotoutLittledata
Key benefits
Fully automatic setup✔️minus✔️
Boost to Event Match Quality Scoreminus✔️✔️
100% accurate revenue in Metaminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
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Comparing Facebook Sales Channel against Blotout
Can I switch from Facebook Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Facebook Sales Channel setup.

Can I switch from Blotout to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Blotout setup.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 8000 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 1724 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads and Attentive.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.