
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
| Feature | Facebook Sales Channel | Blotout | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Facebook Sales Channel offers a seamless integration with Shopify for customer data transfer to marketing platforms, featuring a 30-day free trial and no-code setup. However, it is limited to Shopify. Blotout provides identity resolution and works with multiple platforms, but may not have the same ease of integration. Littledata excels with its server-side tracking, automatic checkout step tracking, and similar features to both, while also being founder-owned. It combines the best of both worlds, offering robust identity resolution and ease of use across various platforms, making it a strong choice for comprehensive data collection and tracking.
| Facebook Sales Channel | Blotout | Littledata | |
|---|---|---|---|
| Example product review | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Facebook Sales Channel | Blotout | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $79 | $39 |
| 500 orders / month | $0 | $400 | $199 |
| 5,000 orders / month | $0 | $1980 | $449 |
| 20,000 orders / month | $0 | $5000 | $1390 |
For 50 orders, Blotout is 102.56% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Blotout, which is free. For 5,000 orders, Blotout is 467.35% more expensive than Littledata. At 20,000 orders, Blotout is 526.66% more expensive than Littledata. Throughout all order volumes, Facebook Sales Channel remains free, making it the most cost-effective option compared to both Blotout and Littledata, which vary significantly in pricing as order volume increases.
| Destination | Facebook Sales Channel | Blotout | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ | |
| Google Ads | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| TikTok | ✔️ | ||
| ✔️ | |||
| Segment | ✔️ |
The main difference lies in the range and integration of data destinations. Facebook Sales Channel's data destination focuses primarily on Meta Ads, optimizing ad performance within the Facebook ecosystem. In contrast, Blotout offers a broader array of destinations, including Google Analytics, Klaviyo, and Google Ads, allowing for more comprehensive cross-platform tracking. Littledata also provides extensive integrations, including TikTok and Pinterest, enhancing multi-channel marketing capabilities. While Blotout and Littledata support similar platforms, Littledata's inclusion of additional channels like TikTok and Pinterest offers a wider reach for ecommerce analytics and marketing strategies.
| Feature | Facebook Sales Channel | Blotout | Littledata |
|---|---|---|---|
| Key benefits | |||
| Fully automatic setup | ✔️ | ✔️ | |
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| 100% accurate revenue in Meta | ✔️ | ||
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
