Facebook Sales Channel offers a seamless integration with Shopify, providing customer data to marketing platforms with a fully automatic, no-code setup. Its features include a 30-day free trial and a public statement of privacy compliance, making it user-friendly for Shopify Plus brands. However, it is limited to Shopify.

Blotout focuses on identity resolution and server-side tracking, aiming to restore marketing signals in a post-cookie environment. It works with various platforms, not just Shopify, which enhances its versatility.

Littledata also provides identity resolution and server-side tracking, along with a 30-day free trial and privacy compliance. Its automatic tracking of checkout extensibility adds value for ecommerce managers.

In summary, Facebook Sales Channel is ideal for Shopify users seeking ease of use, while Blotout and Littledata offer broader capabilities and advanced tracking features for a multi-platform approach.

For an online store with 50 orders, Blotout is 127% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Blotout, which is free. At 5,000 orders, Blotout is 138% more expensive than Littledata. Finally, at 20,000 orders, Blotout is 213% more expensive than Littledata. Throughout all order volumes, Facebook Sales Channel remains free, highlighting significant price differences, especially at higher order counts where Blotout's costs escalate dramatically.

The main difference lies in the range and integration of data destinations. Facebook Sales Channel's data destination focuses primarily on Meta Ads, optimizing ad performance within the Facebook ecosystem. In contrast, Blotout offers a broader array of destinations, including Google Analytics, Klaviyo, and multiple ad platforms, allowing for more comprehensive cross-channel tracking. Littledata also provides extensive integrations but includes additional platforms like TikTok and Pinterest, enhancing multi-channel marketing capabilities. Overall, Blotout and Littledata support a wider variety of marketing tools compared to Facebook Sales Channel, enabling more holistic data analysis and strategy development.