Facebook Sales Channel vs Blotout

Is Facebook Sales Channel or Blotout a better data solution for Shopify brands?

Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


Facebook Sales Channel vs Blotout comparison

FeatureFacebook Sales ChannelBlotoutLittledata
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️minus✔️
Public statement of privacy compliance✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Identity resolution to boost audiencesminus✔️✔️
Server-side trackingminus✔️✔️
Works with platforms other than Shopifyminus✔️minus
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Facebook Sales Channel offers a seamless integration with Shopify, providing customer data to marketing platforms with a fully automatic, no-code setup. Its features include a 30-day free trial and a public statement of privacy compliance, making it user-friendly for Shopify Plus brands. However, it is limited to Shopify.

Blotout focuses on identity resolution and server-side tracking, aiming to restore marketing signals in a post-cookie environment. It works with various platforms, not just Shopify, which enhances its versatility.

Littledata also provides identity resolution and server-side tracking, along with a 30-day free trial and privacy compliance. Its automatic tracking of checkout extensibility adds value for ecommerce managers.

In summary, Facebook Sales Channel is ideal for Shopify users seeking ease of use, while Blotout and Littledata offer broader capabilities and advanced tracking features for a multi-platform approach.

Cost comparison

Facebook Sales Channel vs Blotout's monthly subscription cost

Store sizeFacebook Sales ChannelBlotoutLittledata
50 orders / month$0$50$39
500 orders / month$0$250$149
5,000 orders / month$0$830$349
20,000 orders / month$0$2500$799

For an online store with 50 orders, Blotout is 127% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Blotout, which is free. At 5,000 orders, Blotout is 138% more expensive than Littledata. Finally, at 20,000 orders, Blotout is 213% more expensive than Littledata. Throughout all order volumes, Facebook Sales Channel remains free, highlighting significant price differences, especially at higher order counts where Blotout's costs escalate dramatically.

Supported data destinations

DestinationFacebook Sales ChannelBlotoutLittledata
Meta Ads✔️✔️✔️
Google Analyticsminus✔️✔️
Klaviyominus✔️✔️
Google Adsminus✔️✔️
Attentiveminus✔️✔️
Postscriptminus✔️minus
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

The main difference lies in the range and integration of data destinations. Facebook Sales Channel's data destination focuses primarily on Meta Ads, optimizing ad performance within the Facebook ecosystem. In contrast, Blotout offers a broader array of destinations, including Google Analytics, Klaviyo, and multiple ad platforms, allowing for more comprehensive cross-channel tracking. Littledata also provides extensive integrations but includes additional platforms like TikTok and Pinterest, enhancing multi-channel marketing capabilities. Overall, Blotout and Littledata support a wider variety of marketing tools compared to Facebook Sales Channel, enabling more holistic data analysis and strategy development.

Meta Ads comparison

Facebook Sales Channel vs Blotout's solution for Meta Ads

FeatureFacebook Sales ChannelBlotoutLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Facebook Sales Channel against Blotout
How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

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