Facebook Sales Channel vs Blotout
Is Facebook Sales Channel or Blotout a better data solution for Shopify brands?
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Facebook Sales Channel vs Blotout comparison
| Feature | Facebook Sales Channel | Blotout | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  | ✔️ |
| Fully automatic, no code setup | ✔️ | | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Direct from Shopify's servers | | ✔️ | ✔️ |
| Founder owned and led | | ✔️ | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| Natively supports Shopify Markets | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
Facebook Sales Channel is Shopify's free, built-in Meta connector — simple and no-code, but it's a 2021 integration focused narrowly on Meta, with no identity resolution or server-side data collection.
Blotout addresses post-cookie identity resolution and sends data server-side directly from Shopify, which is a meaningful upgrade. However, it lacks a free trial, no-code setup, native Shopify Markets support, and automatic checkout step tracking.
Littledata wins because it combines the best of both: server-side data direct from Shopify's servers (like Blotout), plus a no-code setup and free trial (like Facebook Sales Channel) — while adding identity resolution, native Shopify Markets support, and automatic checkout tracking that neither competitor offers.
Critically, because Littledata sends data directly from Shopify's servers, it captures events the browser never sees — giving you a more complete customer journey than Facebook Sales Channel's browser-dependent approach.
Reviews comparison
Facebook Sales Channel vs Blotout's customer reviews
| Facebook Sales Channel | Blotout | Littledata | |
|---|---|---|---|
| Example product review | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Facebook Sales Channel vs Blotout's monthly subscription cost
| Store size | Facebook Sales Channel | Blotout | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $79 | $39 |
| 500 orders / month | $0 | $400 | $199 |
| 5,000 orders / month | $0 | $1980 | $449 |
| 20,000 orders / month | $0 | $5000 | $1390 |
For 50 orders, Blotout is 102.56% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Blotout, which is free. For 5,000 orders, Blotout is 467.35% more expensive than Littledata. At 20,000 orders, Blotout is 526.66% more expensive than Littledata. Throughout all order volumes, Facebook Sales Channel remains free, making it the most cost-effective option compared to both Blotout and Littledata, which vary significantly in pricing as order volume increases.
Supported data destinations
| Destination | Facebook Sales Channel | Blotout | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | | ✔️ | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Attentive | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Microsoft Ads | | | ✔️ |
Facebook Sales Channel / Meta Ads: Server-side tracking exclusively for Meta — no other destinations supported.
Blotout: Broader multi-channel coverage (GA, Meta, Klaviyo, Google Ads, Attentive), but a more limited destination roster overall.
Littledata: The most comprehensive destination library of the three — covering all of Blotout's destinations plus TikTok, Pinterest, Segment, and Microsoft Ads, making it the strongest option if you're running a diversified paid media mix or need a central data hub via Segment.
Bottom line: If you need true multi-channel server-side tracking beyond Meta, Littledata offers the widest coverage; Blotout is a mid-tier option; Facebook Sales Channel is Meta-only.
Meta Ads comparison
Facebook Sales Channel vs Blotout's solution for Meta Ads
| Feature | Facebook Sales Channel | Blotout | Littledata |
|---|---|---|---|
| Key benefits | |||
| Fully automatic setup | ✔️ | | ✔️ |
| Boost to Event Match Quality Score | | ✔️ | ✔️ |
| 100% accurate revenue in Meta | | | ✔️ |
| Pre-purchase audiences based on first-party data | | | ✔️ |
| Target subscriptions vs one-time purchases | | | ✔️ |
| AddToCart | |||
| Via Conversions API | | | ✔️ |
| InitiateCheckout | |||
| Via Conversions API | | | ✔️ |
| Includes all checkout steps | | | ✔️ |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | | | ✔️ |
| Includes recurring orders | | | ✔️ |
| Filters to exclude orders from some channels | | | ✔️ |
| New vs Returning customer conversions | | | ✔️ |
