Facebook Sales Channel offers a seamless integration with Shopify, providing customer data to marketing platforms with a no-code setup and a 30-day free trial. However, it is limited to Shopify. Addingwell enhances data quality through server-side tracking and supports multiple platforms, but lacks the ease of use found in Facebook's integration. Littledata combines the strengths of both, offering server-side tracking, identity resolution, and automatic checkout tracking, while also being founder-led and providing a no-code setup. This positions Littledata as a more versatile and comprehensive solution for data tracking and collection.

For an online store with 50 orders, Addingwell is 225% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Addingwell, which is free. For 5000 orders, Addingwell is 37% cheaper than Littledata. At 20000 orders, Addingwell is 50% cheaper than Littledata. Overall, Facebook Sales Channel remains free across all order volumes, while Addingwell and Littledata show varying price differences, with Addingwell generally being less expensive at higher order volumes.

The main difference lies in the range of data destinations and integration capabilities. Facebook Sales Channel's data destinations focus primarily on Meta Ads, optimizing for Facebook and Instagram advertising. In contrast, Addingwell offers a broader array of destinations, including Google Analytics, TikTok, Google Ads, and more, allowing for multi-platform tracking and insights. Littledata also provides extensive integrations, including Klaviyo and Segment, enhancing email marketing and customer data management. Overall, Addingwell and Littledata support a wider range of platforms, while Facebook Sales Channel is more specialized in Meta advertising.