Facebook Sales Channel offers a seamless integration with Shopify, providing automatic data transfer to Meta Ads and a user-friendly setup. However, it is limited to Shopify. Stape, while versatile and focused on server-side tracking, lacks the automatic features and ease of use that Shopify provides. Littledata combines the strengths of both, offering a no-code setup, identity resolution, and automatic tracking of checkout steps, making it superior for comprehensive data tracking and marketing optimization across multiple platforms.

For an online store with 50 orders, Stape is 100% more expensive than Littledata. At 500 orders, Littledata costs 100% more than Stape, while both are free. At 5,000 orders, Stape is 43% cheaper than Littledata. For 20,000 orders, Stape is 50% cheaper than Littledata. Overall, Facebook Sales Channel remains free across all order volumes, while Stape and Littledata show varying price differences, with Stape generally being less expensive at higher order volumes.

The main difference lies in the range and flexibility of data destinations. Facebook Sales Channel primarily focuses on Meta Ads, optimizing data for Facebook's ecosystem. In contrast, Stape and Littledata offer broader integrations, allowing you to send data to multiple platforms like Google Analytics, TikTok, Klaviyo, and more. Stape provides a comprehensive suite of destinations, while Littledata also includes Segment, enhancing data management capabilities. This flexibility enables more robust tracking and analytics across various marketing channels, improving overall performance insights for your Shopify Plus store.