Blotout vs Upstack Data

Is Blotout or Upstack Data a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.


Upstack Data competitors

What is Upstack Data(formerly Upstackify)?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.


Blotout vs Upstack Data comparison

FeatureBlotoutUpstack DataLittledata
Identity resolution to boost audiences✔️✔️✔️
Server-side tracking✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
30 day free trialminus✔️✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Blotout focuses on restoring marketing signals in a post-cookie world, emphasizing identity resolution and server-side tracking. It integrates with various platforms beyond Shopify. Upstack Data offers a proprietary attribution model and centralizes analytics for faster decision-making, also featuring identity resolution and server-side tracking.

Littledata stands out with its automatic tracking of checkout steps, enhancing user experience and data accuracy. It shares features like a 30-day free trial, identity resolution, and no-code setup, making it a comprehensive solution for eCommerce managers seeking streamlined data collection and analysis.

Reviews comparison

Blotout vs Upstack Data's customer reviews

BlotoutUpstack DataLittledata
Example product review"After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity.""After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC...""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service.""Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Blotout vs Upstack Data's monthly subscription cost

Store sizeBlotoutUpstack DataLittledata
50 orders / month$50$299$39
500 orders / month$250$299$149
5,000 orders / month$830$599$349
20,000 orders / month$2500$999$799

For an online store with 50 orders, Blotout is 28% more expensive than Littledata, while Upstack Data is 666% more expensive than Blotout. At 500 orders, Blotout and Upstack Data are equal, but Littledata is 40% cheaper than both. With 5000 orders, Blotout is 38% more than Littledata, while Upstack Data is 71% cheaper than Blotout. At 20000 orders, Blotout is 213% more than Upstack Data, and Littledata is 32% more than Upstack Data.

Supported data destinations

DestinationBlotoutUpstack DataLittledata
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Attentive✔️minus✔️
TikTokminus✔️✔️
Postscript✔️minusminus
Pinterestminusminus✔️
Segmentminusminus✔️

Blotout focuses on a broader range of data destinations, including Postscript and Attentive, which cater to SMS marketing and customer engagement. Upstack Data offers a more streamlined selection, emphasizing Meta Ads, TikTok, and Google Ads, which are key for social media advertising. Littledata provides a comprehensive suite, including Pinterest and Segment, enhancing analytics and marketing capabilities across various platforms. Overall, Blotout supports more diverse marketing channels, while Upstack Data and Littledata focus on specific advertising and analytics needs.

Klaviyo comparison

Blotout vs Upstack Data's solution for Klaviyo

FeatureBlotoutUpstack DataLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️✔️minus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Blotout and Upstack Data, Littledata enhances customer identity by utilizing cookies from other marketing channels, providing a more holistic view of customer behavior. Additionally, it backstitches Klaviyo profiles to previous customer events, allowing for richer historical data integration. This capability helps in creating more personalized marketing strategies, setting Littledata apart from the competition, which primarily focuses on preventing new emails from being added to marketing lists without offering the same depth of customer insights.

Google Ads comparison

Blotout vs Upstack Data's solution for Google Ads

FeatureBlotoutUpstack DataLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversionsminus✔️✔️
Fully automatic setupminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Blotout vs Upstack Data's solution for Meta Ads

FeatureBlotoutUpstack DataLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
100% accurate revenue in Metaminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Upstack Data
Can I switch from Blotout to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Blotout setup.

Can I switch from Upstack Data to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Upstack Data setup.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Upstack Data?

Upstack Data(formerly Upstackify) is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.