Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Feature | Blotout | Upstack Data | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Blotout focuses on restoring marketing signals in a post-cookie world, emphasizing identity resolution and server-side tracking. It integrates with various platforms beyond Shopify. Upstack Data offers a proprietary attribution model and centralizes analytics for faster decision-making, also featuring identity resolution and server-side tracking.
Littledata stands out with its automatic tracking of checkout steps, enhancing user experience and data accuracy. It shares features like a 30-day free trial, identity resolution, and no-code setup, making it a comprehensive solution for eCommerce managers seeking streamlined data collection and analysis.
Blotout | Upstack Data | Littledata | |
---|---|---|---|
Example product review | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Blotout | Upstack Data | Littledata |
---|---|---|---|
50 orders / month | $50 | $299 | $39 |
500 orders / month | $250 | $299 | $149 |
5,000 orders / month | $830 | $599 | $349 |
20,000 orders / month | $2500 | $999 | $799 |
For an online store with 50 orders, Blotout is 28% more expensive than Littledata, while Upstack Data is 666% more expensive than Blotout. At 500 orders, Blotout and Upstack Data are equal, but Littledata is 40% cheaper than both. With 5000 orders, Blotout is 38% more than Littledata, while Upstack Data is 71% cheaper than Blotout. At 20000 orders, Blotout is 213% more than Upstack Data, and Littledata is 32% more than Upstack Data.
Destination | Blotout | Upstack Data | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Postscript | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Blotout focuses on a broader range of data destinations, including Postscript and Attentive, which cater to SMS marketing and customer engagement. Upstack Data offers a more streamlined selection, emphasizing Meta Ads, TikTok, and Google Ads, which are key for social media advertising. Littledata provides a comprehensive suite, including Pinterest and Segment, enhancing analytics and marketing capabilities across various platforms. Overall, Blotout supports more diverse marketing channels, while Upstack Data and Littledata focus on specific advertising and analytics needs.
Feature | Blotout | Upstack Data | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Tracked via the checkout page | ✔️ | ✔️ | |
Direct from Shopify's servers | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Blotout and Upstack Data, Littledata enhances customer identity by utilizing cookies from other marketing channels, providing a more holistic view of customer behavior. Additionally, it backstitches Klaviyo profiles to previous customer events, allowing for richer historical data integration. This capability helps in creating more personalized marketing strategies, setting Littledata apart from the competition, which primarily focuses on preventing new emails from being added to marketing lists without offering the same depth of customer insights.
Feature | Blotout | Upstack Data | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Blotout | Upstack Data | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |