Blotout focuses on restoring marketing signals in a post-cookie world by identifying returning customers who appear anonymous. Its identity resolution and server-side tracking enhance audience targeting and seamlessly integrate customer data with various marketing platforms, not limited to Shopify.

In comparison, Upstack Data offers a proprietary attribution model and emphasizes centralizing analytics across platforms for faster decision-making. It also provides a 30-day free trial and ensures privacy compliance, with a fully automatic setup.

Littledata shares similar features, including a 30-day free trial, privacy compliance, and automatic tracking of checkout extensibility. It also emphasizes identity resolution and server-side tracking, making it easy to integrate customer data with marketing platforms.

Overall, Blotout is tailored for post-cookie challenges, while Upstack Data and Littledata focus on centralizing data and simplifying setup for broader analytics and marketing efficiency.

For an online store with 50 orders, Blotout is 28% more expensive than Littledata, while Upstack Data is 666% more expensive than Blotout. At 500 orders, Blotout and Upstack Data are equal, but Littledata is 40% cheaper than both. With 5000 orders, Blotout is 38% more than Littledata, while Upstack Data is 71% cheaper than Blotout. At 20000 orders, Blotout is 213% more than Upstack Data, and Littledata is 32% more than Upstack Data.

Blotout focuses on a broader range of data destinations, including Postscript and Attentive, which cater to SMS marketing and customer engagement. Upstack Data offers a more streamlined selection, emphasizing Meta Ads, TikTok, and Google Ads, which are key for social media advertising. Littledata provides a comprehensive suite, including Pinterest and Segment, enhancing analytics and marketing capabilities across various platforms. Overall, Blotout supports more diverse marketing channels, while Upstack Data and Littledata focus on specific advertising and analytics needs.

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, which is crucial for data privacy. Unlike Blotout and Upstack Data, Littledata enhances customer identity by utilizing cookies from other marketing channels, providing a more holistic view of customer behavior. Additionally, it backstitches Klaviyo profiles to previous customer events, allowing for richer historical data integration. This capability helps in creating more personalized marketing strategies, setting Littledata apart from the competition, which primarily focuses on preventing new emails from being added to marketing lists without offering the same depth of customer insights.