Blotout vs Northbeam
Is Blotout or Northbeam a better data solution for Shopify brands?
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning.
Blotout vs Northbeam comparison
| Feature | Blotout | Northbeam | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ |  | ✔️ |
| Server-side tracking | ✔️ | | ✔️ |
| Customer data to marketing platforms | ✔️ | | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Marketing reporting | | ✔️ | |
| Proprietary attribution model | | ✔️ | |
| 30 day free trial | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Blotout focuses on identity resolution and restoring marketing signals in a post-cookie world, emphasizing server-side tracking and customer data integration. Northbeam offers marketing reporting and a proprietary attribution model with a fully automatic setup, leveraging machine learning for growth insights.
Littledata stands out with a 30-day free trial, combining features from both Blotout and Northbeam, including identity resolution, server-side tracking, and automatic checkout tracking, while also providing a no-code setup. This comprehensive approach makes Littledata a strong contender for eCommerce managers seeking robust tracking and data collection solutions.
Reviews comparison
Blotout vs Northbeam's customer reviews
| Blotout | Northbeam | Littledata | |
|---|---|---|---|
| Example product review | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "Since this change I have struggled to get my clients on to Northbeam as integration can require support, which they refuse to offer any." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Something has changed at Northbeam... they have stripped all support... I am looking for an alternative for all my clients." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Blotout vs Northbeam's monthly subscription cost
| Store size | Blotout | Northbeam | Littledata |
|---|---|---|---|
| 50 orders / month | $50 | $1000 | $39 |
| 500 orders / month | $250 | $1000 | $149 |
| 5,000 orders / month | $830 | $1500 | $349 |
| 20,000 orders / month | $2500 | $3500 | $799 |
For 50 orders, Blotout is 95% cheaper than Northbeam and 22% more expensive than Littledata. At 500 orders, Blotout and Northbeam are equal, with Littledata being 40% cheaper than both. For 5,000 orders, Blotout is 44% cheaper than Northbeam and 22% cheaper than Littledata. At 20,000 orders, Blotout is 29% cheaper than Northbeam and 68% cheaper than Littledata. Overall, Blotout consistently offers lower pricing compared to Northbeam and remains competitive with Littledata.
Supported data destinations
| Destination | Blotout | Northbeam | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Meta Ads | ✔️ | | ✔️ |
| Klaviyo | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Attentive | ✔️ | | ✔️ |
| Postscript | ✔️ | | |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
