Blotout focuses on identity resolution to enhance audience targeting in a post-cookie environment, helping to identify returning customers who appear anonymous. Its server-side tracking and integration with various marketing platforms make it versatile for data collection.

Northbeam emphasizes marketing intelligence with a proprietary attribution model and fully automatic, no-code setup. It excels in multi-touch attribution and media mix modeling, leveraging machine learning for insights into profitable growth.

Littledata offers a 30-day free trial and emphasizes privacy compliance. It provides identity resolution and server-side tracking, similar to Blotout, but also features automatic tracking of checkout extensibility and a no-code setup, making it user-friendly.

In summary, Blotout is strong in identity resolution, Northbeam excels in marketing intelligence and attribution, while Littledata combines ease of use with robust tracking and compliance features.

For 50 orders, Blotout is 95% cheaper than Northbeam and 22% more expensive than Littledata. At 500 orders, Blotout and Northbeam are equal, with Littledata being 40% cheaper than both. For 5,000 orders, Blotout is 44% cheaper than Northbeam and 22% cheaper than Littledata. At 20,000 orders, Blotout is 29% cheaper than Northbeam and 68% cheaper than Littledata. Overall, Blotout consistently offers lower pricing compared to Northbeam and remains competitive with Littledata.