Blotout focuses on identity resolution and server-side tracking to restore marketing signals in a post-cookie world, making it effective for identifying returning customers. It works with various platforms beyond Shopify. In contrast, Google Sales Channel offers a free connector for Analytics and Ads with a no-code setup but lacks advanced identity resolution features. Littledata combines the strengths of both, providing identity resolution, server-side tracking, and automatic checkout tracking, along with a 30-day free trial and a fully automatic setup. This makes Littledata a more comprehensive solution for tracking and data collection in ecommerce.

For 50 orders, Blotout is 128% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Blotout is 68% more than Littledata, and Google Sales Channel matches Blotout's price. For 5000 orders, Blotout is 138% more than Littledata, with Google Sales Channel remaining free. At 20000 orders, Blotout is 213% more expensive than Littledata, while Google Sales Channel continues to be free. Overall, Blotout consistently has higher costs compared to Littledata and Google Sales Channel.

Blotout offers a broader range of data destinations, including Meta Ads, Klaviyo, Postscript, and Attentive, allowing for more diverse marketing and customer engagement strategies. In contrast, Google Sales Channel primarily focuses on Google Analytics and Google Ads, limiting its integration to Google's ecosystem. Littledata also provides a wide array of destinations similar to Blotout, including TikTok and Pinterest, enhancing cross-platform tracking and marketing capabilities. Overall, Blotout and Littledata support more varied marketing channels compared to Google Sales Channel, which is more restricted.

Blotout's purchase tracking for Google Analytics focuses on privacy and does not add new emails to marketing lists, ensuring compliance but limiting marketing reach. In contrast, Google Sales Channel's tracking is client-side, which may lead to data discrepancies due to ad blockers or browser limitations. Littledata's server-side tracking offers 100% accuracy, capturing all transactions, including post-purchase upsells and recurring orders. It also filters orders by sales channel, accounts for refunds, and utilizes user-provided data for better attribution, along with custom mapping capabilities. Overall, Littledata provides a more comprehensive and reliable solution compared to Blotout and Google Sales Channel.