Blotout focuses on identity resolution to enhance audience targeting in a post-cookie environment, helping to identify returning customers who appear anonymous. Its server-side tracking and compatibility with platforms beyond Shopify make it versatile for data collection and marketing integration.

In contrast, Google Sales Channel offers a built-in, no-code setup for Analytics and Ads, emphasizing ease of use and privacy compliance. However, it lacks advanced identity resolution features.

Littledata combines features from both Blotout and Google Sales Channel, providing identity resolution, server-side tracking, and automatic setup. It also includes a 30-day free trial and privacy compliance, along with automatic tracking of checkout extensibility, making it a comprehensive solution for data collection and marketing integration.

Overall, Blotout excels in identity resolution, while Littledata offers a broader feature set, and Google Sales Channel prioritizes ease of integration.

For 50 orders, Blotout is 128% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Blotout is 68% more than Littledata, and Google Sales Channel matches Blotout's price. For 5000 orders, Blotout is 138% more than Littledata, with Google Sales Channel remaining free. At 20000 orders, Blotout is 213% more expensive than Littledata, while Google Sales Channel continues to be free. Overall, Blotout consistently has higher costs compared to Littledata and Google Sales Channel.

Blotout offers a broader range of data destinations, including Meta Ads, Klaviyo, Postscript, and Attentive, allowing for more diverse marketing and customer engagement strategies. In contrast, Google Sales Channel primarily focuses on Google Analytics and Google Ads, limiting its integration to Google's ecosystem. Littledata also provides a wide array of destinations similar to Blotout, including TikTok and Pinterest, enhancing cross-platform tracking and marketing capabilities. Overall, Blotout and Littledata support more varied marketing channels compared to Google Sales Channel, which is more restricted.

Blotout's purchase tracking for Google Analytics focuses on privacy and does not add new emails to marketing lists, ensuring compliance but limiting marketing reach. In contrast, Google Sales Channel's tracking is client-side, which may lead to data discrepancies due to ad blockers or browser limitations. Littledata's server-side tracking offers 100% accuracy, capturing all transactions, including post-purchase upsells and recurring orders. It also filters orders by sales channel, accounts for refunds, and utilizes user-provided data for better attribution, along with custom mapping capabilities. Overall, Littledata provides a more comprehensive and reliable solution compared to Blotout and Google Sales Channel.