Blotout focuses on identity resolution to enhance audience targeting in a post-cookie environment, helping to identify returning customers who appear anonymous. Its server-side tracking and integration with various marketing platforms make it versatile for brands beyond Shopify.

In contrast, the Facebook Sales Channel offers a seamless integration with Meta Ads, emphasizing ease of use with a no-code setup and a public commitment to privacy compliance. However, it lacks advanced identity resolution features.

Littledata combines features from both Blotout and Facebook Sales Channel, providing identity resolution, server-side tracking, and automatic setup. It also includes automatic tracking of checkout extensibility, making it a comprehensive solution for data collection and audience boosting.

Overall, Blotout is ideal for brands prioritizing identity resolution, while Littledata offers a more robust feature set, and Facebook Sales Channel excels in ease of integration with Meta Ads.

For an online store with 50 orders, Blotout is 128% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Blotout is 68% more than Littledata, and Facebook Sales Channel matches Blotout's price. With 5000 orders, Blotout is 138% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Blotout is 213% more than Littledata, with Facebook Sales Channel still at no cost. Overall, Blotout consistently has higher costs compared to Littledata and Facebook Sales Channel.

Blotout focuses on privacy-centric server-side tracking, allowing data to be sent to multiple destinations like Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive without relying on cookies. This enhances data accuracy and user privacy.

Facebook Sales Channel primarily integrates with Meta Ads, optimizing ad performance directly within Facebook's ecosystem.

Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing flexibility for diverse marketing strategies while maintaining server-side tracking capabilities.