Blotout vs Facebook Sales Channel
Is Blotout or Facebook Sales Channel a better data solution for Shopify brands?
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
Blotout vs Facebook Sales Channel comparison
| Feature | Blotout | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ |  | ✔️ |
| Server-side tracking | ✔️ | | ✔️ |
| Founder owned and led | ✔️ | | ✔️ |
| 30 day free trial | | ✔️ | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Blotout focuses on identity resolution and server-side tracking to restore marketing signals in a post-cookie world, making it effective for identifying returning customers across various platforms. In contrast, Facebook Sales Channel offers a seamless integration with Meta Ads but lacks advanced tracking features. Littledata combines the strengths of both, providing identity resolution, server-side tracking, and automatic checkout tracking, all with a no-code setup. Additionally, it offers a 30-day free trial and is founder-owned, making it a comprehensive solution for data collection and tracking in ecommerce.
Reviews comparison
Blotout vs Facebook Sales Channel's customer reviews
| Blotout | Facebook Sales Channel | Littledata | |
|---|---|---|---|
| Example product review | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Blotout vs Facebook Sales Channel's monthly subscription cost
| Store size | Blotout | Facebook Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $50 | $0 | $39 |
| 500 orders / month | $250 | $0 | $149 |
| 5,000 orders / month | $830 | $0 | $349 |
| 20,000 orders / month | $2500 | $0 | $799 |
For an online store with 50 orders, Blotout is 128% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, Blotout is 68% more than Littledata, and Facebook Sales Channel matches Blotout's price. With 5000 orders, Blotout is 138% more than Littledata, while Facebook Sales Channel remains free. At 20000 orders, Blotout is 213% more than Littledata, with Facebook Sales Channel still at no cost. Overall, Blotout consistently has higher costs compared to Littledata and Facebook Sales Channel.
Supported data destinations
| Destination | Blotout | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | | ✔️ |
| Klaviyo | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Attentive | ✔️ | | ✔️ |
| Postscript | ✔️ | | |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
Blotout focuses on privacy-centric server-side tracking, allowing data to be sent to multiple destinations like Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive without relying on cookies. This enhances data accuracy and user privacy.
Facebook Sales Channel primarily integrates with Meta Ads, optimizing ad performance directly within Facebook's ecosystem.
Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing flexibility for diverse marketing strategies while maintaining server-side tracking capabilities.
Meta Ads comparison
Blotout vs Facebook Sales Channel's solution for Meta Ads
| Feature | Blotout | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | | ✔️ |
| Fully automatic setup | | ✔️ | ✔️ |
| 100% accurate revenue in Meta | | | ✔️ |
| Pre-purchase audiences based on first-party data | | | ✔️ |
| Target subscriptions vs one-time purchases | | | ✔️ |
| AddToCart | |||
| Via Conversions API | | | ✔️ |
| InitiateCheckout | |||
| Via Conversions API | | | ✔️ |
| Includes all checkout steps | | | ✔️ |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | | | ✔️ |
| Includes recurring orders | | | ✔️ |
| Filters to exclude orders from some channels | | | ✔️ |
| New vs Returning customer conversions | | | ✔️ |
