Littledata vs Northbeam
Is Littledata or Northbeam a better data solution for Shopify brands?
What is Littledata?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads, and is used by 2.10k Shopify sites.
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1.90k Shopify sites.
You could use both Littledata for accurate data, and Northbeam for reporting
Overall Littledata vs Northbeam comparison
| Feature | Littledata | Northbeam |
|---|---|---|
| Overall benefits | ||
| 30 day free trial | ✔️ |  |
| Privacy compliant | ✔️ | |
| Identity resolution | ✔️ | |
| Server-side tracking | ✔️ | |
| Customer data to marketing platforms | ✔️ | |
| Marketing reporting | | ✔️ |
| Proprietary attribution model | | ✔️ |
Comparing Littledata against Northbeam
How does Littledata work?
Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.
Does Littledata work with Shopify?
Yes, Littledata is installed on 2.10k Shopify sites according to the latest stats from BuiltWith.
Does Northbeam work with Shopify?
Yes, Northbeam is installed on 1.90k Shopify sites according to the latest stats from BuiltWith.
Is Littledata suitable for Enterprise brands?
Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Is Northbeam suitable for Enterprise brands?
Northbeam is used by 91 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Which marketing tools does Littledata support?
Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads.
Which marketing tools does Northbeam support?
Northbeam does not send data into the marketing tools but instead pulls insight from them.
Who owns Littledata?
Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.
Who owns Northbeam?
Northbeam is an independent private company headquartered in San Francisco, California. Austin Harrison is Northbeam's CEO.
