Littledata vs Facebook Sales Channel
Is Littledata or Facebook Sales Channel a better data solution for Shopify brands?
What is Littledata?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads, and is used by 2.10k Shopify sites.
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel connects Shopify to Meta Ads only, and is used by 2.80m Shopify sites.
Overall Littledata vs Facebook Sales Channel comparison
| Feature | Littledata | Facebook Sales Channel |
|---|---|---|
| Overall benefits | ||
| 30 day free trial | ✔️ | ✔️ |
| Privacy compliant | ✔️ | ✔️ |
| Identity resolution | ✔️ |  |
| Server-side tracking | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ |
Meta Ads comparison
Comparing Littledata against Facebook Sales Channel's solution for Meta Ads
| Feature | Littledata | Facebook Sales Channel |
|---|---|---|
| Key benefits | ||
| 100% accurate revenue in Meta | ✔️ | |
| Boost to Event Match Quality Score | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | |
| Added to Cart trigger | ||
| Via Conversions API | ✔️ | |
| Checkout steps | ||
| Via Conversions API | ✔️ | |
| Includes all checkout steps | ✔️ | |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | |
Comparing Littledata against Facebook Sales Channel
How does Littledata work?
Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.
Does Littledata work with Shopify?
Yes, Littledata is installed on 2.10k Shopify sites according to the latest stats from BuiltWith.
How does Facebook Sales Channel work?
The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.
Does Facebook Sales Channel work with Shopify?
Yes, Facebook Sales Channel is installed on 2.80m Shopify sites according to the latest stats from BuiltWith.
Is Littledata suitable for Enterprise brands?
Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Is Facebook Sales Channel suitable for Enterprise brands?
Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Which marketing tools does Littledata support?
Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads.
Which marketing tools does Facebook Sales Channel support?
Facebook Sales Channel supports Meta Ads only.
Who owns Littledata?
Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.
Who owns Facebook Sales Channel?
Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.
