Littledata offers advanced features like identity resolution to enhance audience targeting and automatic tracking of checkout steps, which are not available in the Facebook Sales Channel. While both platforms provide a 30-day free trial and no-code setup, Littledata's server-side tracking integrates seamlessly with GA4, Meta Ads, and Klaviyo, ensuring more robust data collection. Additionally, being founder-led emphasizes a product-driven approach tailored for modern Shopify tracking. This combination of features positions Littledata as a superior choice for comprehensive tracking and data collection compared to the more basic capabilities of the Facebook Sales Channel.

For an online store with 50 orders, Littledata is 100% more expensive than Facebook Sales Channel, which costs $0. At 500 orders, both Littledata and Facebook Sales Channel cost the same, resulting in a 0% difference. For 5000 orders, Littledata is again 100% more expensive than Facebook Sales Channel. Finally, at 20000 orders, Littledata remains 100% more expensive than Facebook Sales Channel. Overall, Littledata consistently costs more, while Facebook Sales Channel is free at lower and higher order volumes.

Littledata's data destinations provide a broader range of analytics and marketing platforms, including Google Analytics, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking and insights across multiple channels. In contrast, the Facebook Sales Channel primarily focuses on Meta Ads, which is specifically tailored for advertising on Facebook and Instagram. This means Littledata offers more diverse integration options for tracking customer behavior and optimizing marketing efforts, while the Facebook Sales Channel is more limited to Facebook's ecosystem.