Littledata vs Google Sales Channel

Is Littledata or Google Sales Channel a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads, and is used by 2.10k Shopify sites.


Google Sales Channel competitors

What is Google Sales Channel?

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80m Shopify sites.


Overall Littledata vs Google Sales Channel comparison

FeatureLittledataGoogle Sales Channel
Overall benefits
30 day free trial✔️✔️
Privacy compliant✔️✔️
Identity resolution✔️minus
Server-side tracking✔️minus
Customer data to marketing platforms✔️✔️

Google Analytics comparison

Comparing Littledata against Google Sales Channel's solution for Google Analytics

FeatureLittledataGoogle Sales Channel
Product list views & clicks
Tracks products list as you scroll✔️minus
Tracks clicks on product list✔️minus
Consistent product identifier in GA4✔️minus
Add to Cart event
Tracked server-side✔️minus
Enriched product info✔️minus
Tracks remove from cart✔️minus
Tracked client-sideminus✔️
Checkout steps
All steps tracked server-side✔️minus
Compatible with checkout extensibility✔️minus
Compatible with accelerated checkouts✔️minus
Purchase event
Tracked server side✔️minus
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude order from some channels✔️minus
Includes refunds✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Google Sales Channel
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2.10k Shopify sites according to the latest stats from BuiltWith.

How does Google Sales Channel work?

The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.

Does Google Sales Channel work with Shopify?

Yes, Google Sales Channel is installed on 2.80m Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Google Sales Channel suitable for Enterprise brands?

Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads.

Which marketing tools does Google Sales Channel support?

Google Sales Channel supports Google Analytics and Google Ads.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Google Sales Channel?

Google Sales Channel is owned by Shopify and run out of Ontario, Canada.

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