Littledata offers unique features like identity resolution to enhance audience targeting and automatic tracking of checkout steps, which Google Sales Channel lacks. While both provide a 30-day free trial and no-code setup, Littledata's server-side tracking integrates seamlessly with GA4, Meta Ads, and Klaviyo, ensuring more robust data collection. Additionally, being founder-led emphasizes a product-driven approach tailored for modern Shopify tracking. This focus on comprehensive tracking and audience insights gives Littledata a competitive edge over Google Sales Channel, which primarily relies on Shopify's built-in connectors.

For an online store with 50 orders, Littledata is 100% more expensive than Google Sales Channel, which is free. At 500 orders, all options cost the same, resulting in a 0% difference. For 5,000 orders, Littledata is 100% more expensive than Google Sales Channel. At 20,000 orders, Littledata again costs 100% more than Google Sales Channel. Overall, Littledata consistently costs more than Google Sales Channel, especially at lower order volumes, while both are equal at 500 orders.

Littledata offers a broader range of data destinations, including Meta Ads, TikTok, Pinterest, Klaviyo, Segment, and Attentive, in addition to Google Analytics and Google Ads. This allows for more comprehensive tracking and integration across various marketing platforms. In contrast, Google Sales Channel primarily focuses on Google Analytics and Google Ads, limiting its tracking capabilities to these two platforms. Therefore, Littledata is better suited for brands looking to leverage multiple marketing channels and gain deeper insights into customer behavior across various platforms.

Littledata's purchase and checkout tracking offers superior accuracy and detail by tracking server-side, ensuring 100% accuracy and capturing all order types, including post-purchase upsells and recurring orders. It allows filtering by sales channel and includes refunds, enhancing data quality. User-provided data improves attribution, and custom mapping to source/medium provides tailored insights. In contrast, Google Sales Channel tracks only via the thank you and checkout pages, which can lead to data loss and inaccuracies. Littledata's server-side tracking captures all checkout steps, ensuring comprehensive data collection, especially for accelerated checkouts, making it a more robust solution for Shopify Plus brands.