Littledata vs Google Sales Channel
Is Littledata or Google Sales Channel a better data solution for Shopify brands?
What is Littledata?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads, and is used by 2.10k Shopify sites.
What is Google Sales Channel?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - connects Shopify to Google Analytics and Google Ads, and is used by 2.80m Shopify sites.
Overall Littledata vs Google Sales Channel comparison
| Feature | Littledata | Google Sales Channel |
|---|---|---|
| Overall benefits | ||
| 30 day free trial | ✔️ | ✔️ |
| Privacy compliant | ✔️ | ✔️ |
| Identity resolution | ✔️ |  |
| Server-side tracking | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ |
Google Analytics comparison
Comparing Littledata against Google Sales Channel's solution for Google Analytics
| Feature | Littledata | Google Sales Channel |
|---|---|---|
| Product list views & clicks | ||
| Tracks products list as you scroll | ✔️ | |
| Tracks clicks on product list | ✔️ | |
| Consistent product identifier in GA4 | ✔️ | |
| Add to Cart event | ||
| Tracked server-side | ✔️ | |
| Enriched product info | ✔️ | |
| Tracks remove from cart | ✔️ | |
| Tracked client-side | | ✔️ |
| Checkout steps | ||
| All steps tracked server-side | ✔️ | |
| Compatible with checkout extensibility | ✔️ | |
| Compatible with accelerated checkouts | ✔️ | |
| Purchase event | ||
| Tracked server side | ✔️ | |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filters to exclude order from some channels | ✔️ | |
| Includes refunds | ✔️ | |
Comparing Littledata against Google Sales Channel
How does Littledata work?
Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.
Does Littledata work with Shopify?
Yes, Littledata is installed on 2.10k Shopify sites according to the latest stats from BuiltWith.
How does Google Sales Channel work?
The Google & YouTube Sales Channel implements free and basic Enhanced Ecommerce tracking for Google Analytics.
Does Google Sales Channel work with Shopify?
Yes, Google Sales Channel is installed on 2.80m Shopify sites according to the latest stats from BuiltWith.
Is Littledata suitable for Enterprise brands?
Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Is Google Sales Channel suitable for Enterprise brands?
Google Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Which marketing tools does Littledata support?
Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads.
Which marketing tools does Google Sales Channel support?
Google Sales Channel supports Google Analytics and Google Ads.
Who owns Littledata?
Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.
Who owns Google Sales Channel?
Google Sales Channel is owned by Shopify and run out of Ontario, Canada.
