Littledata vs Northbeam

Littledata is your north star for accurate data. Get accurate conversions in platform to optimize campaigns

Product comparison of Littledata vs. Northbeam

FeaturesLittledata 🐦Northbeam
Marketing reportingIn GA4✔️
Proprietary attribution modelUses GA4✔️
Fixes Conversion Tracking✔️Uses conversion data from other tracking providers
Server-Side Tracking✔️minus
Attribution of Recurring Orders✔️minus
Sends Data to Google Analytics 4✔️minus
google analytics 4

Littledata captures accurate conversions with server-side and client-side tracking

Northbeam and Littledata are both highly reviewed analytics platforms, but they take different approaches. Littledata is not really a Northbeam alternative, and can be complimentary to Northbeam.

Littledata's server-side tracking accurately tracks conversions and the complete customer journey into marketing platforms like Google Ads, Facebook Ads and TikTok. Northbeam pulls data from the ad platforms to show insights or suggest new actions for ads.

Both tools can be used together, equipping your business with machine learning recommendations (Northbeam) and accurate data to take action on those remcommendations (Littledata). We would argue having accurate data first is an important step in the process of setting up a data stack for your ecommerce business.

Littledata Five Star

100% accurate data, automatically

Owning your own data has never been easier. Littledata fixes the problem that many merchants face when their Shopify analytics do not match what they see in Google Analytics or Google Ads.
And that's just the beginning! Starting with the correct data is the path to marketing, optimization, remarketing, and understanding customer behavior from the landing page all the way through checkout flows and repeat purchases. Capture every order and get complete marketing attribution for every transaction and ecommerce events, including coupon codes, refunds, upsells and subscriptions.

Littledata is for everyone

Who uses Littledata?

Littledata is for everyone! Littledata is for ecommerce managers, data geeks, agencies, founders, developers and CTOs.

  • Developers and CTOs love Littledata's detailed schemas and automated setup and maintenance
  • Ecommerce Managers and Ecommerce Directors use Littledata to make data-driven decisions based on analytics they can trust
  • Data Analysts and Data Scientists use Littledata to get better, more granular insights and complete their modern data stack setups
  • Founders and Investors trust Littledata to give them a single source of truth, whether that's to optimize ad spend and LTV or to report back to the board of directors

How much revenue are you NOT tracking?
What's your annual revenue online?
Which of types of orders do you want to track? Select all that apply.
Recovered web orders
Recurring orders
Draft orders
Other sales channels
You could be missing 9% of your revenue data:
Tracked without Littledata
Littledata Assisted Revenue
On aPlusplan Littledata would pay for itself34times per year, assuming you use this Assisted Revenue to get a 10% boost in marketing efficiency.

Need to get accurate data in your ad platforms?

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