Littledata is your north star for accurate data. Get accurate conversions in platform to optimize campaigns
|Proprietary attribution model
|Fixes Conversion Tracking
|Uses conversion data from other tracking providers
|Attribution of Recurring Orders
|Sends Data to Google Analytics 4
Northbeam and Littledata are both highly reviewed analytics platforms, but they take different approaches. Littledata is not really a Northbeam alternative, and can be complimentary to Northbeam.
Littledata's server-side tracking accurately tracks conversions and the complete customer journey into marketing platforms like Google Ads, Facebook Ads and TikTok. Northbeam pulls data from the ad platforms to show insights or suggest new actions for ads.
Both tools can be used together, equipping your business with machine learning recommendations (Northbeam) and accurate data to take action on those remcommendations (Littledata). We would argue having accurate data first is an important step in the process of setting up a data stack for your ecommerce business.
Owning your own data has never been easier. Littledata fixes the problem that many merchants face when their Shopify analytics do not match what they see in Google Analytics or Google Ads.
And that's just the beginning! Starting with the correct data is the path to marketing, optimization, remarketing, and understanding customer behavior from the landing page all the way through checkout flows and repeat purchases. Capture every order and get complete marketing attribution for every transaction and ecommerce events, including coupon codes, refunds, upsells and subscriptions.
Littledata is for everyone! Littledata is for ecommerce managers, data geeks, agencies, founders, developers and CTOs.
Need to get accurate data in your ad platforms?