Littledata - Your north star to accurate data
The first data platform built specifically for ecommerce stores, starting with Shopify and Shopify Plus.
| Features | Littledata 🐦 | Northbeam |
|---|---|---|
| Approved by Shopify |  |  |
| Fixes Conversion Tracking | | No, uses conversion data from other tracking providers |
| Server-Side Tracking | | |
| Self-Service | + Plus a 30 Day Free Trial | |
| Attribution of Recurring Orders | | |
| Sends Data to Google Analytics 4 | | |
| No Code | + We did the heavy lifting | |
A quick snapshot—Littledata captures accurate data with server-side and client-side tracking
Northbeam and Littledata are both highly reviewed analytics platforms, but they take different approaches. Both offer dozens of top connections or integrations for reporting data. However, Littledata's server-side tracking works automatically and accurately tracks conversions and the complete customer journey — all the way to through the checkout flow. Northbeam pulls in information from places like Google Analytics to recommend insights to run a better business or suggest new actions for ads.
What this means is that both tools can be used together if desired equipping your business with machine learning recommendations (Northbeam) and accurate data to service those remcommendations (Littledata). We would argue having accurate data first is an important step in the process of setting up a data stack for your ecommerce business.
100% accurate data, automatically
Owning your own data has never been easier. Littledata fixes the problem that many merchants face when their Shopify analytics do not match what is in Google Analytics. And that's just the beginning! Starting with the correct data first is the best path forward to marketing, optimization, remarketing, and understanding customer behavior from the landing page all the way through checkout flows and repeat purchases. Capture every order and get complete marketing attribution for every transaction and ecommerce events, including coupon codes, refunds, upsells and subscriptions.
Who uses Littledata?
Littledata is for everyone! Littledata is for ecommerce managers, data geeks, agencies, founders, developers and CTOs.
- Developers and CTOs love Littledata's detailed schemas and automated setup and maintenance
- Ecommerce Managers and Ecommerce Directors use Littledata to make data-driven decisions based on analytics they can trust
- Data Analysts and Data Scientists use Littledata to get better, more granular insights and complete their modern data stack setups
- Founders and Investors trust Littledata to give them a single source of truth, whether that's to optimize ad spend and LTV or to report back to the board of directors
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