Is Littledata or Northbeam a better data solution for Shopify brands?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites.
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam connects Shopify to and undefined, and is used by 1,900 Shopify sites.
You could use both Littledata for accurate data, and Northbeam for reporting
Feature | Littledata | Northbeam |
---|---|---|
Overall benefits | ||
30 day free trial | ✔️ | |
Fully privacy compliant | ✔️ | |
Identity resolution / session enrichment | ✔️ | |
Server-side tracking | ✔️ | |
Customer data to marketing platforms | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ |
Automatic tracking of checkout extensibility | ✔️ | |
Marketing reporting | ✔️ | |
Proprietary attribution model | ✔️ | |
Supported destinations | ||
Google Analytics | ✔️ | |
Meta Ads | ✔️ | |
TikTok | ✔️ | |
✔️ | ||
Klaviyo | ✔️ | |
Google Ads | ✔️ | |
Segment | ✔️ |