Is Wunderkind or Blotout a better data solution for Shopify brands?
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - connects Shopify to Klaviyo and Attentive, and is used by 1000 Shopify sites according to BuiltWith.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo and Google Ads, and is used by 900 Shopify sites according to BuiltWith.
Feature | Wunderkind | Blotout |
---|---|---|
Works with platforms other than Shopify | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Identity resolution / session enrichment | ✔️ | ✔️ |
Server-side tracking | ✔️ |
Destination | Wunderkind | Blotout |
---|---|---|
Klaviyo | ✔️ | ✔️ |
Attentive | ✔️ | |
Google Analytics | ✔️ | |
Meta Ads | ✔️ | |
Google Ads | ✔️ |
Feature | Wunderkind | Blotout |
---|---|---|
Identity resolution | ||
Uses other marketing channel cookies to boost identity | ✔️ | |
Never adds new emails to your marketing list | ✔️ | |
Viewed Product trigger | ||
Tracked client-side | ✔️ | ✔️ |
Backwards compatible with Klaviyo templates | ✔️ | |
Added to Cart trigger | ||
Tracked client-side | ✔️ | ✔️ |
Backwards compatible with Klaviyo templates | ✔️ | |
Checkout Started trigger | ||
Tracked client-side | ✔️ |