Wetracked offers fully automatic, no-code setup and claims 100% accurate data for ads managers, focusing on Shopify Plus. Popsixle also provides server-side tracking and identity resolution but supports multiple platforms beyond Shopify. Littledata stands out with a 30-day free trial and automatic tracking of checkout steps, alongside similar features like identity resolution and server-side tracking. While Wetracked emphasizes accuracy, Popsixle focuses on optimizing data for Facebook and Instagram. Littledata's trial and enhanced tracking capabilities give it an edge for brands seeking comprehensive insights and flexibility.

For 50 orders, Wetracked is 48% cheaper than Popsixle and 20% more expensive than Littledata. At 500 orders, all three services cost the same. For 5,000 orders, Wetracked is 57% cheaper than Popsixle and 29% cheaper than Littledata. At 20,000 orders, Wetracked is 39% cheaper than Popsixle and 16% cheaper than Littledata. Overall, Wetracked offers significant savings at lower order volumes, while all services align in pricing at mid-range orders.

Wetracked offers a broader range of data destinations, including Klaviyo, Meta Ads, Google Ads, TikTok, Snap, and Pinterest, allowing for diverse marketing integrations. Popsixle focuses primarily on Meta Ads, which may limit its versatility in tracking across multiple platforms. Littledata provides a comprehensive suite of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling extensive data collection and analysis across various channels. Overall, Wetracked and Littledata offer more extensive options compared to Popsixle, which is more specialized.