Wetracked offers unique identity resolution and claims 100% accurate data for ads, focusing on server-side tracking. Google Sales Channel provides a free connector for Analytics and Ads, leveraging Shopify's built-in features but lacks advanced identity resolution. Littledata combines strengths from both, offering identity resolution, server-side tracking, and automatic checkout tracking, along with a free trial and founder-led approach. This positions Littledata as a more comprehensive solution for tracking and data collection, enhancing audience targeting and data accuracy beyond what Wetracked and Google Sales Channel provide.

For 50 orders, Wetracked is 126% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, all three services cost the same ($149). For 5,000 orders, Wetracked is 71% cheaper than Littledata, and Google Sales Channel remains free. At 20,000 orders, Wetracked is 16% cheaper than Littledata, with Google Sales Channel still at no cost. Overall, Wetracked offers competitive pricing at higher volumes, while Google Sales Channel consistently remains free.

Wetracked focuses on integrating with multiple advertising platforms (Klaviyo, Meta Ads, Google Ads, TikTok, Snap, Pinterest) to optimize ad performance and customer engagement. Google Sales Channel primarily connects Shopify with Google Analytics and Google Ads, emphasizing e-commerce tracking and ad management within Google's ecosystem. Littledata offers a broader range of integrations (Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, Attentive), allowing for comprehensive data collection and analysis across various marketing channels, enhancing customer insights and marketing effectiveness. Each solution caters to different tracking needs and marketing strategies.