Wetracked vs Fueled

Is Wetracked or Fueled a better data solution for Shopify brands?

Wetracked competitors

What is Wetracked?

Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Wetracked vs Fueled comparison

FeatureWetrackedFueledLittledata
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
Server-side tracking✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Wetracked offers identity resolution and claims 100% accurate data for ads, with a fully automatic setup. Fueled also provides server-side tracking and works with multiple platforms, capturing data across various channels. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features to both competitors, including identity resolution and no-code setup. While Wetracked emphasizes accuracy in ads, and Fueled focuses on multi-platform integration, Littledata's trial and comprehensive tracking may appeal more to brands seeking flexibility and ease of use.

Reviews comparison

Wetracked vs Fueled's customer reviews

WetrackedFueledLittledata
Example product reviewthey got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards."It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support reviewTracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders."Customer support is non-existent, and responses take forever... very frustrating experience overall.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Wetracked vs Fueled's monthly subscription cost

Store sizeWetrackedFueledLittledata
50 orders / month$49$189$39
500 orders / month$149$349$199
5,000 orders / month$249$879$449
20,000 orders / month$670$2000$1390

For 50 orders per month, Wetracked is 25% more expensive than Littledata, while Fueled is 284% more expensive than Wetracked. At 500 orders, all three services cost the same ($149). For 5000 orders, Wetracked is 28% cheaper than Littledata, while Fueled is 253% more expensive than Wetracked. At 20000 orders, Wetracked is 33% cheaper than Littledata, and Fueled is 198% more expensive than Wetracked, making it the most expensive option across all order volumes.

Supported data destinations

DestinationWetrackedFueledLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
TikTok✔️minus✔️
Pinterest✔️minus✔️
Google Analyticsminus✔️✔️
Segmentminus✔️✔️
Snap✔️minusminus
Attentiveminusminus✔️

Wetracked focuses on direct integration with advertising platforms like Klaviyo, Meta Ads, Google Ads, TikTok, Snap, and Pinterest, enabling targeted marketing efforts. Fueled, on the other hand, emphasizes analytics and data management with destinations like Google Analytics and Segment, alongside Meta and Google Ads, providing insights for optimization. Littledata offers a broader range of integrations, including analytics and marketing platforms, allowing for comprehensive tracking across Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, facilitating a holistic view of customer interactions and marketing performance.

Google Ads comparison

Wetracked vs Fueled's solution for Google Ads

FeatureWetrackedFueledLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Wetracked vs Fueled's solution for Meta Ads

FeatureWetrackedFueledLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
100% accurate revenue in Metaminus✔️✔️
Pre-purchase audiences based on first-party dataminus✔️✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminus✔️✔️
InitiateCheckout
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
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Comparing Wetracked against Fueled
Can I switch from Wetracked to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wetracked setup.

Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

How does Wetracked work?

wetracked powers seamless ad tracking. Link each sale to its ad origin and effortlessly push data to your ad manager. See which ads to scale, which to stop, and automatically teach the algorithm to show the right ads to the right people.

Does Wetracked work with Shopify?

Yes, Wetracked is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to the latest stats from BuiltWith.

Is Wetracked suitable for Enterprise brands?

Wetracked is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 88 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Wetracked support?

Wetracked supports Klaviyo, Meta Ads, Google Ads, TikTok, Snap and Pinterest.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Wetracked?

Wetracked is an independent private company headquartered in Netherlands.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.