Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
| Feature | Wetracked | Fueled | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Wetracked offers identity resolution and claims 100% accurate data for ads, with a fully automatic setup. Fueled also provides server-side tracking and works with multiple platforms, capturing data across various channels. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features to both competitors, including identity resolution and no-code setup. While Wetracked emphasizes accuracy in ads, and Fueled focuses on multi-platform integration, Littledata's trial and comprehensive tracking may appeal more to brands seeking flexibility and ease of use.
| Wetracked | Fueled | Littledata | |
|---|---|---|---|
| Example product review | they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards. | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders. | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Wetracked | Fueled | Littledata |
|---|---|---|---|
| 50 orders / month | $49 | $189 | $39 |
| 500 orders / month | $149 | $349 | $199 |
| 5,000 orders / month | $249 | $879 | $449 |
| 20,000 orders / month | $670 | $2000 | $1390 |
For 50 orders per month, Wetracked is 25% more expensive than Littledata, while Fueled is 284% more expensive than Wetracked. At 500 orders, all three services cost the same ($149). For 5000 orders, Wetracked is 28% cheaper than Littledata, while Fueled is 253% more expensive than Wetracked. At 20000 orders, Wetracked is 33% cheaper than Littledata, and Fueled is 198% more expensive than Wetracked, making it the most expensive option across all order volumes.
| Destination | Wetracked | Fueled | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Google Analytics | ✔️ | ✔️ | |
| Segment | ✔️ | ✔️ | |
| Snap | ✔️ | ||
| Attentive | ✔️ |
Wetracked focuses on direct integration with advertising platforms like Klaviyo, Meta Ads, Google Ads, TikTok, Snap, and Pinterest, enabling targeted marketing efforts. Fueled, on the other hand, emphasizes analytics and data management with destinations like Google Analytics and Segment, alongside Meta and Google Ads, providing insights for optimization. Littledata offers a broader range of integrations, including analytics and marketing platforms, allowing for comprehensive tracking across Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, facilitating a holistic view of customer interactions and marketing performance.
| Feature | Wetracked | Fueled | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Wetracked | Fueled | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
