Wetracked offers unique identity resolution and claims 100% accurate data for ads, focusing on server-side tracking. Facebook Sales Channel provides a free connector for Meta Ads but lacks advanced features like identity resolution. Littledata combines the strengths of both, offering identity resolution, server-side tracking, and automatic checkout step tracking, along with a free trial and founder-led management. This positions Littledata as a more comprehensive solution for tracking and data collection in eCommerce.

For 50 orders, Wetracked is 25.6% more expensive than Littledata, while Facebook Sales Channel is free. At 500 orders, all three services cost the same, resulting in no price difference. For 5000 orders, Wetracked is 28.6% cheaper than Littledata, and Facebook Sales Channel remains free. At 20000 orders, Wetracked is 16.2% cheaper than Littledata, with Facebook Sales Channel still at no cost. Overall, Wetracked offers competitive pricing, especially at lower order volumes.

Wetracked offers a broader range of data destinations, including Klaviyo, Meta Ads, Google Ads, TikTok, Snap, and Pinterest, allowing for diverse marketing and analytics integrations. In contrast, the Facebook Sales Channel primarily focuses on Meta Ads, optimizing for Facebook and Instagram advertising. Littledata provides a comprehensive suite of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, emphasizing robust analytics and customer engagement. Overall, Wetracked and Littledata support more platforms than the Facebook Sales Channel, enhancing multi-channel marketing capabilities.