Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.
Feature | Upstack Data | Popsixle | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
Works with platforms other than Shopify | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its fully automatic, no-code setup simplifies integration, while the 30-day free trial allows for risk-free evaluation. In contrast, Popsixle focuses on optimizing data for Facebook and Instagram, but lacks Upstack's extensive reporting features. Littledata excels with automatic tracking of checkout steps, providing deeper insights into customer behavior, alongside similar features like identity resolution and server-side tracking. Overall, Littledata's automatic checkout tracking gives it an edge in understanding the customer journey compared to both Upstack and Popsixle.
Upstack Data | Popsixle | Littledata | |
---|---|---|---|
Example product review | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Upstack Data | Popsixle | Littledata |
---|---|---|---|
50 orders / month | $299 | $95 | $39 |
500 orders / month | $299 | $95 | $149 |
5,000 orders / month | $599 | $250 | $349 |
20,000 orders / month | $999 | $795 | $799 |
For 50 orders, Upstack Data is 214% more expensive than Popsixle and 666% more than Littledata. At 500 orders, Upstack Data and Popsixle are equal, while Littledata is 50% cheaper than both. For 5000 orders, Upstack Data is 139% more than Popsixle and 71% more than Littledata. At 20000 orders, Upstack Data is 25% more than Popsixle and 25% more than Littledata. Overall, Upstack Data consistently has the highest pricing across all order volumes.
Destination | Upstack Data | Popsixle | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Google Analytics | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Upstack Data focuses on integrating with multiple platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, providing a broad range of data destinations for comprehensive tracking. Popsixle primarily emphasizes Meta Ads, offering a more streamlined approach for Facebook advertising. In contrast, Littledata supports a wider array of destinations, including Google Analytics, TikTok, Pinterest, and Segment, allowing for extensive data collection and analysis across various channels. This diversity enables brands to leverage insights from multiple platforms effectively, enhancing their marketing strategies.
Feature | Upstack Data | Popsixle | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ||
New vs Returning customer conversions | ✔️ |