Upstack Data vs Popsixle

Is Upstack Data or Popsixle a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data(formerly Upstackify)?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.


Popsixle competitors

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.


Upstack Data vs Popsixle comparison

FeatureUpstack DataPopsixleLittledata
Identity resolution to boost audiences✔️✔️✔️
Founder owned and led✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️✔️✔️
30 day free trial✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers comprehensive marketing reporting and a proprietary attribution model, enhancing data accuracy and decision-making. Its fully automatic, no-code setup simplifies integration, while the 30-day free trial allows for risk-free evaluation. In contrast, Popsixle focuses on optimizing data for Facebook and Instagram, but lacks Upstack's extensive reporting features. Littledata excels with automatic tracking of checkout steps, providing deeper insights into customer behavior, alongside similar features like identity resolution and server-side tracking. Overall, Littledata's automatic checkout tracking gives it an edge in understanding the customer journey compared to both Upstack and Popsixle.

Reviews comparison

Upstack Data vs Popsixle's customer reviews

Upstack DataPopsixleLittledata
Example product review"After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC...""I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue.""Popsixle's support is non-existent... I reached out multiple times with no response.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Upstack Data vs Popsixle's monthly subscription cost

Store sizeUpstack DataPopsixleLittledata
50 orders / month$299$95$39
500 orders / month$299$95$149
5,000 orders / month$599$250$349
20,000 orders / month$999$795$799

For 50 orders, Upstack Data is 214% more expensive than Popsixle and 666% more than Littledata. At 500 orders, Upstack Data and Popsixle are equal, while Littledata is 50% cheaper than both. For 5000 orders, Upstack Data is 139% more than Popsixle and 71% more than Littledata. At 20000 orders, Upstack Data is 25% more than Popsixle and 25% more than Littledata. Overall, Upstack Data consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationUpstack DataPopsixleLittledata
Meta Ads✔️✔️✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Google Ads✔️minus✔️
Google Analyticsminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Upstack Data focuses on integrating with multiple platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, providing a broad range of data destinations for comprehensive tracking. Popsixle primarily emphasizes Meta Ads, offering a more streamlined approach for Facebook advertising. In contrast, Littledata supports a wider array of destinations, including Google Analytics, TikTok, Pinterest, and Segment, allowing for extensive data collection and analysis across various channels. This diversity enables brands to leverage insights from multiple platforms effectively, enhancing their marketing strategies.

Meta Ads comparison

Upstack Data vs Popsixle's solution for Meta Ads

FeatureUpstack DataPopsixleLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
100% accurate revenue in Meta✔️minus✔️
Pre-purchase audiences based on first-party dataminus✔️✔️
Fully automatic setupminus✔️✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminus✔️✔️
InitiateCheckout
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase
Via Conversions API✔️✔️✔️
Includes recurring ordersminus✔️✔️
Filters to exclude orders from some channelsminus✔️✔️
Includes post-purchase upsellsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Popsixle
Can I switch from Upstack Data to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Upstack Data setup.

Can I switch from Popsixle to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Popsixle setup.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Who owns Upstack Data?

Upstack Data(formerly Upstackify) is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.