Upstack Data vs Popsixle

Is Upstack Data or Popsixle a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.


Popsixle competitors

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.


You could use both Popsixle for accurate data, and Upstack Data for reporting

Upstack Data vs Popsixle comparison

FeatureUpstack DataPopsixleLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️✔️✔️
30 day free trial✔️minus✔️
Public statement of privacy compliance✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers a comprehensive solution with features like marketing reporting and a proprietary attribution model, which can enhance your data analysis and decision-making. Its fully automatic, no-code setup simplifies implementation, while the 30-day free trial allows you to test its capabilities. The focus on centralizing analytics helps eliminate data silos.

In comparison, Popsixle emphasizes improving data accuracy specifically for Facebook and Instagram, which can enhance audience targeting and conversion tracking. However, it lacks the extensive marketing reporting and proprietary attribution model found in Upstack Data.

Littledata shares several features with Upstack, including a 30-day free trial and automatic setup. It also focuses on checkout extensibility, which may be beneficial for ecommerce tracking. However, it does not offer a proprietary attribution model, which could limit deeper insights compared to Upstack Data. Overall, Upstack Data provides a more robust analytics and reporting framework.

Cost comparison

Upstack Data vs Popsixle's monthly subscription cost

Store sizeUpstack DataPopsixleLittledata
50 orders / month$299$95$39
500 orders / month$299$95$149
5,000 orders / month$599$250$349
20,000 orders / month$999$795$799

For 50 orders, Upstack Data is 214% more expensive than Popsixle and 666% more than Littledata. At 500 orders, Upstack Data and Popsixle are equal, while Littledata is 50% cheaper than both. For 5000 orders, Upstack Data is 139% more than Popsixle and 71% more than Littledata. At 20000 orders, Upstack Data is 25% more than Popsixle and 25% more than Littledata. Overall, Upstack Data consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationUpstack DataPopsixleLittledata
Meta Ads✔️✔️✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Google Ads✔️minus✔️
Google Analyticsminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Upstack Data focuses on integrating with multiple platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, providing a broad range of data destinations for comprehensive tracking. Popsixle primarily emphasizes Meta Ads, offering a more streamlined approach for Facebook advertising. In contrast, Littledata supports a wider array of destinations, including Google Analytics, TikTok, Pinterest, and Segment, allowing for extensive data collection and analysis across various channels. This diversity enables brands to leverage insights from multiple platforms effectively, enhancing their marketing strategies.

Meta Ads comparison

Upstack Data vs Popsixle's solution for Meta Ads

FeatureUpstack DataPopsixleLittledata
Added to Cart trigger
Via Conversions APIminus✔️✔️
Checkout steps
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes recurring ordersminus✔️✔️
Filters to exclude orders from some channelsminus✔️✔️
Includes post-purchase upsellsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Popsixle
How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Who owns Upstack Data?

Upstack Data - formerly known as Upstackify - is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.

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